Victoria Olsina discussed the importance of using hybrid models for AI.

Topics covered include:

- What tasks do humans do best and what tasks does AI do best?

- How do you use AI for keyword research?

- What AI do you use to cluster topics?

In this episode, David and Ivana discuss how to keep an eye on Google's updates and changing guidelines.

Discussion points include:

- How should you keep on top of it? Can you follow everything?

- How do you prepare for crazy volatility?

- How long after Google's update finishes should you panic?

- What is AI good for?

- What does this mean practically for the way you alter your SEO strategy?

Casie Gillette discusses the importance of being able to adapt, covering:

- With all of the changes currently taking place in search, we have to adapt our strategies and tactics faster than ever.

- How often should you set a strategy?

- What do we adapt?

- How do we adapt?

- What skills will remain the same?

Yvie Ansari shares how to integrate SEO into the broader marketing mix to drive better results overall, discussing:

- How do you integrate SEO into the broader marketing mix?

- How does SEO relate to other marketing activities?

- How does SEO drive results overall?

- How do you measure the impact of SEO when it is positively impacting the sales of other channels?

In this episode Sally Raymer shares how to stay true to brand in a world of AI.

Discussion points include:

- Staying true to brand in a world of AI

- Defining what your brand is

- Why is this important?

- What are the AI temptations that are bad?

- What does staying true to a brand mean?

- How do you ensure that every marketer in your organisation can articulate what your brand means?

- How do you use AI while still keeping the brand top-of-mind?

Adrijana Vujadin discusses how working on your mindset will make you a powerful SEO Professional.

Talking points include:

- What does that mean?

- How does this actually help?

- What do you need to improve?

- How do you improve it?

- How often do you need to do this?

- What impact does it have?

In this episode, David and Adam discuss how writing can help unlock SEO delivery superpowers.

Specific topics include:

- What kind of writing are you referring to?

- How do you use writing to communicate more effectively to stakeholders

- What are the specific actions you recommend?

- How does this impact strategy?

- Where does AI writing come into this?

- What SEO delivery superpowers are you referring to?

Stop creating new websites and delve into the power of domain consolidation. This is an approach that not only supercharges SEO, but also provides extensive benefits in sustainability, search generative experience readiness, data and branding. With Damien Robert.

Brendan Awe discusses how to embrace AI content, but at the same time, be smart about how you do it.

Discussion points include:

How should we embrace AI content?

What shouldn’t be AI content?

What’s your AI content production process?

What software do you use?

How do you envisage this changing over the next year?

Martin and David discuss how creating content that your customers need is more important than creating "SEO content".

Discussion points include:

• How do you define SEO content in 2023?
• Can you not do both at the same time?
• What if there is no keyword volume for the content that your customers need?
• What is your current content creation process?
• How do you measure success?