Check out the rest of the content from "SEO in 2022" here:

http://seoin2022.com/

Questions in this episode include:

Why isn’t measuring clicks enough?

What is better than clicks?

What about early funnel traffic that clicks then comes back?

Does this mean that SEOs should be having a greater focus on bottom of funnel traffic?

Should SEOs be agreeing attribution models with their clients before proceeding?

Check out the rest of the content from "SEO in 2022" here:

http://seoin2022.com/

Questions in this episode include:

What type of business can take advantage of this?

What are a few specific steps that an SEO needs to do, to start putting this into action?

How often should an SEO be doing this?

What does success look like? How do you measure the value of doing this?

How does this dovetail in with the rest of your SEO activities?

And how does an SEO articulate the value of doing this to a general marketer?

Check out the rest of the content from "SEO in 2022" here:

http://seoin2022.com/

Questions that David asks in this episode include:

What is Agile and how does it relate to SEO testing?

Why is that a better way of working in SEO testing?

Give me an example of using agile in SEO testing.

Why is this better than setting an SEO testing strategy and running with it?

Should Agile be used in other areas of SEO?

Check out the rest of the content from "SEO in 2022" here:

http://seoin2022.com/

Questions that David asks Dixon in this episode include:

How and where we can build up?

What are good things to test?

Where are the biggest wins?

How much data is needed?

What does Google see?

Check out the rest of the content from "SEO in 2022" here:

http://seoin2022.com/

Questions that David asks in this episode include:

Why aren’t most SEOs testing?

How do you get started with testing?

What software do you recommend?

How do you combine SEO and CRO tests?

Check out the rest of the content from "SEO in 2022" here:

http://seoin2022.com/

Questions that David asks in this episode include:

What specifically should SEOs be looking for in Google Search Console?

What metrics are key?

Is it possible to simplify things by automatically exporting key data and sending you daily alerts or is it necessary to actually be in Google Search Console?

You also recommend starting any SEO analysis from the data in Google Search Console - why’s that?

What’s missing in Google Search Console and what other tools do you need to use to compliment the data found in Google Search Console?

Check out the rest of the content from "SEO in 2022" here:

http://seoin2022.com/

Questions that David asks Andrew in this episode include:

How has Google Analytics changed over the past few years?

What does getting Google Analytics set up correctly mean?

What are the key reports that an SEO should be zeroing in on, in Google Analytics?

How can this be automated?

How should an SEO use the data from Google Analytics?

Check out the rest of the content from "SEO in 2022" here:

http://seoin2022.com/

Questions that David asks in this episode include:

Why is Image Search for ecommerce websites becoming increasingly important?

Where does the traffic come from? Google Image Search? Pinterest? Elsewhere?

How much traffic as a percentage of total traffic are we talking about and is this figure increasing?

How do you optimize for image search?

Any particular type of images?

Is it important to have unique images?

Does traffic from image search tend to convert just as well as traffic from elsewhere?

Should you blend this organic approach with paid ads on image search?

Check out the rest of the content from "SEO in 2022" here:

http://seoin2022.com/

Questions that David asks in this episode include:

How do you align your Google Business Profile with SERP features?

How do you build a content strategy for a SERP feature?

How does this align with a user’s preferred ways to consume content?

How does this help to better serve user search intent?

Is this strategy important for any type of business or is it more relevant for retailers with a physical location?

Check out the rest of the content from "SEO in 2022" here:

http://seoin2022.com/

Questions in this episode include:

What do SEOs need to know about Google My Business in 2022?

What are the absolutely essential elements of Google My Business that many businesses are still missing out on?

You can be a service-area business which means you don’t need a physical address anymore - is that right?

What are the newer aspects of Google My Business that many SEOs aren’t aware of?

What about Google My Business posts - how effective are they and how often should businesses use them?

How do you optimize for the Questions and Answers section?

What insights are available and how can you optimize further by using the data in your insights?