Check out the rest of the content from "SEO in 2022" here:

http://seoin2022.com/

Questions in this episode include:

How do you discover the most important questions that you should be answering?

What does answering the customers' questions efficiently actually mean in practice?

Should all these answers be published on your website, and be easily accessible by search engines?

How do you determine the optimum form to publish the answers to these questions for SEO? (Video / text / longform)

What kind of call to action if any should you be looking to include on answer pages?

How do you optimize these answers for the SERP?

How does this play with social media and chatbots - should you be answering the same questions there too?

Check out the rest of the content from "SEO in 2022" here:

http://seoin2022.com/

Questions that David asks in this episode include:

What does it mean in practice to help searchers get the answers that they’re looking for?

How do you determine the questions that you should be answering?

What are your thoughts on how you optimize answers to questions?

You say that Google Search Central is your friend in crime - why’s that and what can you learn there?

Why should an SEO look at the whole marketing funnel and not just organic sessions?

Check out the rest of the content from "SEO in 2022" here:

http://seoin2022.com/

Questions that David asks in this episode include:

What would be some examples of things that a competitor can’t replicate?

What brands are doing this really well?

How does this provide SEO value?

How do you determine the item of value that you should create?

How do you measure success?

Check out the rest of the content from "SEO in 2022" here:

http://seoin2022.com/

Questions in this episode include:

What are topic clusters?

How do you define the topic clusters you should have?

How do you make topic clusters that talk to each other?

Check out the rest of the content from "SEO in 2022" here:

http://seoin2022.com/

Questions in this episode include:

What are topic clusters?

What are the key areas of tech SEO to ensure you get right at the moment?

How to implement the tip?

What businesses pay attention to what you’re saying?

Check out the rest of the content from "SEO in 2022" here:

http://seoin2022.com/

Questions in this episode include:

Are local audiences important for every business?

Why are local audiences better than focusing on the generic SERP?

How do you SEO for local audiences in 2022?

Are you talking about Google My Business or other local SEO opportunities?

What are the key local SEO opportunities in 2022?

Check out the rest of the content from "SEO in 2022" here:

http://seoin2022.com/

Questions in this episode include...

How does Google quantify the mobile user experience?

What are the core elements of Google’s Core Web Vitals?

Largest Contentful Paint

Cumulative Layout Shift

First Input Delay

What are some things that you can do to improve your Core Web Vitals?

What happens if you already have high authority and you’re an industry leader - will Google really rank you lower than a competitor if they perceive that your UX is worse?

Are certain devices more important to optimize UX for? (if your UX is bad for old versions of iOS or Android, does that really matter?)

Check out the rest of the content from "SEO in 2022" here:

http://seoin2022.com/

Questions in this episode include:

You say that Intent and UX are often spoken about, but underutilised - what do you mean by that?

How does an SEO utilise intent and UX in practice?

How does an SEO optimise for intent?

How do you measure the value of optimising for intent?

How does an SEO optimise for user experience?

How do you measure the value of optimising for user experience?

Where does an SEO go to find out more about optimising for intent and UX?

Check out the rest of the content from "SEO in 2022" here:

http://seoin2022.com/

Questions that David asks in this episode include:

How do search engines measure user experience?

What aspects of user experience are most important?

Does this mean that keywords aren’t important anymore?

What does this mean for the SEO role moving forwards - will it become less technical and more creative?

Check out the rest of the content from "SEO in 2022" here:

http://seoin2022.com/

Questions in this episode include:

What is intent mapping?

How do you define your core pages?

What type of business can take advantage of this?

What are a few specific steps that an SEO needs to do, to start putting this into action?

How often should an SEO be doing this?

What does success look like? How do you measure the value of doing this?