Check out the rest of the content from "SEO in 2022" here:

http://seoin2022.com/

Questions in this episode include:

How do search engines determine intent?

Why are search engines more likely to be incorporating intent in their algorithms in 2022?

What does this actually mean in practice for SEOs? How do you as an SEO use intent to drive better traffic?

What if you currently receive a lot of traffic that doesn’t spend a long time on your site - will this negatively impact your rankings?

Check out the rest of the content from "SEO in 2022" here:

http://seoin2022.com/

Questions that David asks Dixon in this episode include:

What change in shopping habits has resulted in you recommending that SEOs focus on human behaviour?

What sorts of human behaviors are we talking about?

How do you measure and optimize for human behaviour?

How do search engines detect changes in human behaviour?

How is this changing the way that SEO is done?

Check out the rest of the content from "SEO in 2022" here:

http://seoin2022.com/

Questions that David asks in this episode include:

What constitutes a good user experience in 2022?

How do you determine the most important aspects of user experience to focus on?

How do you measure the impact of improved user experience?

What user signals are likely to impact SEO?

Can you actually measure a positive SEO impact as a result of improved user experience?

What kind of SEO success will follow?

Will there be more of an obvious user experience ranking factor moving forwards?

Check out the rest of the content from "SEO in 2022" here:

http://seoin2022.com/

Questions in this episode include:

Is keyword research not as effective anymore?

How do you discover what the user wants by asking them in a formal survey?

What does the survey look like?

How many people do you need to take part?

How do you know that your survey participants reflect your target market?

Check out the rest of the content from "SEO in 2022" here:

http://seoin2022.com/

Questions in this episode include:

How is Google creating more hyper-personalized results and what does this mean for SEO?

How do you map keywords to personas?

How do you map keywords to user journeys?

Check out the rest of the content from "SEO in 2022" here:

http://seoin2022.com/

Questions that David asks in this episode include:

What are keyword clusters and how do you combine keyword research and keyword clusters?

How do you conduct keyword research in 2022?

What do you do with your keywords when you’ve selected them? How do you structure your on-page SEO?

Why is page relevancy so important and how do you measure how relevant your page is?

What does the optimum internal link strategy look like in 2022?

Check out the rest of the content from "SEO in 2022" here:

http://seoin2022.com/

Questions in this episode include:

Are keyword volume and keyword difficulty still important?

How do you categorize keywords?

How do you know which keywords to focus on?

Where should keywords be used?

Check out the rest of the content from "SEO in 2022" here:

http://seoin2022.com/

Questions in this episode include:

What is an example of excess fat?

What is digital hoarding?

How do you define that a page is useful for users?

How do you define that a page is useful for Google?

How does an SEO find these pages?

What is a good radio of useful pages to empty yogurt containers?

What causes index bloat?

Check out the rest of the content from "SEO in 2022" here:

http://seoin2022.com/

Questions that David asks in this episode include:

Why a square photo?

Does it help if it’s a unique photo?

Does this affect desktop results?

How near the top of your page does it have to be?

Are you in favour of any particular file type?

Does it have to be a certain pixel size or have a caption?

Can you also use a brand logo?

Can this also help with bringing in traffic from Google image search?

Check out the rest of the content from "SEO in 2022" here:

http://seoin2022.com/

Questions in this episode include:

Should every site be using structured data?

How do you use structured data to showcase your uniqueness in search?

Where does Google utilise this marked up content?

Where do other search engines use this marked up content?

How can you use structured data to highlight the uniqueness of your content?

What are some examples of content elements that should be marked up, but often aren’t marked up by SEOs?

What is the easiest way to get your content marked up and to manage that content moving forwards?