SEO in 2026

By Majestic.comBusiness Education Leisure How To Marketing Hobbies

SEO in 2026 episodes

April 09, 2025 Digital PR isn’t just for links - it’s a powerful tool to build your brand - Danielle Neah Amponsah
Danielle Neah Amponsah shares why digital PR isn’t just for links - it’s a powerful tool to build your brand.
Talking points include:
How do you run a successful digital PR campaign in 2025?
How does digital PR integrate with other marketing channels?
Is digital PR part of SEO?
How do digital PR and SEO work more effectively together?
How do you measure the impact of a digital PR campaign?
How do you incorporate digital PR into an overarching marketing strategy?
How is digital PR changing?
16 min
April 08, 2025 The key to success in SEO for 2025 is automation - with Kevin Indig
Kevin Indig shares that the key to success in SEO for 2025 is automation.
Discussion points include:
1/ mining insights from forums, SERP Features, and top-ranking content
2/ creating massive amounts of baseline drafts for editorial content
3/ enhancing aggregator content programmatically
17 min
April 07, 2025 Understand how AI will impact search behaviour and content creation - with Erik Wikander
Erik Wikander shares that it is essential that you understand how AI will impact search behaviour and content creation.
Topics discussed include:
How will AI impact search behaviour?
How will AI impact content creation?
How do you create unique AI content that performs well in search?
How do you use AI for the entire SEO and content marketing process?
What are the downsides to this?
How do you compete if everyone is doing the same thing?
18 min
April 04, 2025 AI doesn’t need to improve—SEOs and marketers need to get better at using it - with Ian Helms
Ian Helms believes that AI doesn’t need to improve—SEOs and marketers need to get better at using it.
Talking points include:
How do you maximise the potential of AI?
What are the key limitations of AI?
Are these limitations likely to stay?
How do SEOs work smarter with their use of AI?
What tools should they be using?
How should they incorporate AI into their workflow?
What happens if you don’t use AI? Will you get left behind?
Are there certain SEO tasks that will never use AI for?
17 min
April 03, 2025 Use AI tools to help you do your job more efficiently - with Bill Hartzer
Bill Hartzer shares that you can use AI tools to help you do your job more efficiently.
Talking points include:
What AI tools are you referring to?
How do you use them as efficiently as possible?
How do you link everything up together?
How do you ensure that AI is doing a good job?
How do you know what to ask AI to do, and what to do yourself?
What other tasks are you planning on testing AI on?
17 min
April 02, 2025 With AI, content marketers must prioritize human-centered, customer-first content - Zack Kadish
Zack Kadish believes that in the age of AI, content marketers must prioritize human-centered, customer-first content.
Talking points include:
How would you summarise the AI-driven and evolving SERP landscape at the moment?
Why is it important to prioritize human-centered, customer-first content?
Why does this make it more likely that SEO will be a success in an AI-driven and evolving SERP landscape?
What does creating authentic, authoritative content that addresses real user needs look like in 2025?
Why does this strengthen trust, enhance user experience, and build brand credibility?
How do you measure the impact of this?
How do you continue to stay on top of the evolving SERP landscape and how do you know when to adapt your SEO strategy accordingly?
16 min
April 01, 2025 Quantity vs Quality - with Ashley Segura
Ashley Segura and David Bain discuss the age-old debate: Quantity vs Quality.
Talking points include:
- How to produce content at scale
- What tools do you recommend?
- What type of content works best?
- How should content be produced?
- Do you favour in-house or agency?
- What data should be utilised?
16 min
March 31, 2025 Predict user needs with AI & secure backlinks that drive rankings and engagement - Tamara Novitović
Tamara Novitović shares the importance of predicting user needs with AI & secure backlinks that drive rankings and engagement.
Talking points include:
How do we Predict user needs with AI?
How does this help to secure backlinks that drive both rankings and engagement?
How important a ranking factor is user intent and how should we optimise for it?
What about engagement - how important a ranking factor is that?
How can AI be used to predict user search trends and behavioural patterns? (competitor analysis, algorithm impact, etc).
Can we provide AI with user data to help it better understand their needs?
What metrics do we use to track user behaviour?
Can we use AI to build a backlink strategy that attracts credible links?
15 min
March 28, 2025 Use AI, don't be used by it - with Manuel Madeddu
Manuel Madeddu shares the importance of not being used by AI.
Discussion points include:
What are the challenges with AI?
What’s best practice?
What is a holistic approach?
How do you work on efficiencies?
What are your thoughts on search engines using AI?
16 min
March 27, 2025 Utilize AI as an ally, rather than viewing it as a threat - with Taylor Kurtz
Taylor Kurtz discusses the importance of utilizing AI as an ally, rather than viewing it as a threat.
Discussion points include:
Why might AI be a threat?
How do you turn it into an ally?
How do you use AI for different agency tasks?
- client communication
- report analysis
- content creation
- much more?
What sectors are you finding to be particularly suitable for the use of AI?
What about hallucinations?
Any other sectors that you are working with?
16 min

About SEO in 2026

From the publisher's feed

SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same.

Hello, and welcome to SEO in 2026 – a significant repository of current thinking from many of the world’s leading SEOs.

We're pleased to be able to welcome you to the fifth book and fifth series in this podcast, now well and truly an annual tradition, brought to you by Majestic.

“How people search has seen a bigger shift in the last 12 months than the last 12 years, and this makes SEOin2026 a must-read for anyone working in the industry. Majestic has brought together 117 of the SEO industry's brightest minds to share their insights into what matters, and what doesn't, to continue to drive growth with organic search during a period of massive uncertainty, and the book should be seen as a valuable reference point to keep your strategy on the right track.”

JAMES BROCKBANK

Managing Director and Founder, Digitaloft

“I highly recommend that every SEO professional set aside a couple of days for SEOin2026. You'll thank me for helping you plan your year effectively. I'm extremely grateful to have the opportunity to work alongside some of the world's leading SEO champions.”

NITIN MANCHANDA

Founder & Chief SEO Consultant, Botpresso

“This collection of wisdom from many of the best minds in SEO today is a great line in the sand of where we as an industry are, what problems we face, and how we tackle them. Anyone in SEO or marketing should be dipping into this on a regular basis.”

SIMON COX

Technical SEO Consultant, Cox and Co. Creative

“This series continues to be the industry’s leading source of the most timely advice a marketer could ever want. The most forward-thinking SEO experts in the world come together once a year to create this invaluable collection of new knowledge that should never be passed up on!”

PAM AUNGST CRONIN

President and Founder, Pam Ann Marketing and Stealth Search and Analytics

“2025 has been a sprint for the SEO industry, with AI reshaping how we understand visibility, relevance, and authority. SEOin2026 is not just another trends book; it’s a roadmap for what’s actually coming. I loved being part of it and seeing how experts around the world approach the same challenges from different angles.”

RAMONA JOITA

SEO Consultant and Founder

“David is good at drawing out the substance of a conversation. He will explore the topic and challenge assumptions, steer the conversation into an unexpected direction, and build on your ideas – making you think a bit deeper and sharper. Our recent conversation flew by as always, and as always – I’ve come out energised about the topic with more to think about.”

SUKHJINDER SINGH

Freelance SEO Consultant