SEO in 2026

Vivek Shankar shares why AI is here to stay and what to do about it.

Talking points include:

Why is AI here to stay?

What does that mean for content marketers?

What do you mean by implementing AI successfully?

You talk about models - are these best models to use for different industries?

What is the wrong way to implement AI?

How do you ensure quality in content?

How do you measure results?

What AI software do you use?

How do you integrate this into your content strategy?

Olga Zarr shares why you need to nail on-page SEO before doing anything else.

Talking points include:

Why are aspects of on-page SEO often neglected?

What aspects of on-page SEO are key for 2025?

How do you know which aspects of on-page SEO to prioritize?

Can you achieve much success just by focusing on on-page?

Are you saying that off-page isn’t as important?

How do you know when your on-page SEO activities are done?

Do you use tools to measure this?

How is on-page SEO changing?

How do you keep a track on how SEO changes?

How can you measure the success of your on-page SEO activities?

Monty Mathur shares about the importance of focusing on SEO fundamentals and first principles rather than chasing trends.

Discussion points include:

You talk about Applying SEO First Principles - what does that actually mean?

How do you ensure that your strategies are aligned to SEO First Principles?

What does high authority actually mean?

What are the core UX metrics and why?

You don’t recommend chasing SEO tactic trends - why is that?

How is SEO evolving and what do we need to be careful about?

Greg Gifford shares about the importance of not getting distracted by AI tools and algo updates.

Talking points include:

What are the basics?

Why are the basics still the most important part of what an SEO does?

How long will the basics remain relevant for?

Has anything changed about the basics recently?

What does getting distracted by AI tools and algorithm updates look like?

What’s an example of bad use of AI?

Shouldn’t we keep track of algorithm updates and update our tactics accordingly?

Is there a good use of AI?

You’re known as a local SEO expert - does this advice apply to all kinds of SEO as well as local SEO?

How do you incorporate focusing on the basics as part of an SEO strategy?

Itamar Blauer shares the importance of not neglecting the SEO fundamentals that move the needle for a website.

Talking points include:

What impact do the fundamentals have?

How do you track and measure, how do you stay on top of the fundamentals?

What percentage of your time should be spent on the fundamentals rather than newer tactics or strategies?

You talk about so many shiny new things happening in SEO - how do you know which shiny new thing to pay attention to?

How do you tell a client that you want to focus on the fundamentals, when all they’re interested in is AI?

Joe Hale shares why e-commerce sites are leaving revenue off the table.

Talking points include:

Why does this leave revenue on the table for e-commerce sites?

What is the difference between a collection and a category page?

What impact does creating & utilising collection/category pages have?

How do you measure this impact?

How do you optimise your use of these pages?

How do you know which categories to focus on first?

What process do you go through to promote these pages?

Is this advice suitable for all types of e-commerce sites?

Olesia Korobka shares that it is important to ensure the SEO fundamentals are done before we proceed anywhere further.

Discussion points include:

What are the basics and fundamentals that you talk about?

What are the common technical issues you’re seeing on websites nowadays?

Can you share some tips on how best to structure a website for 2025?

Why do you start with your goals and expectations from the user?

What are a few examples of good goals for a website?

How do you set the funnel that you’d like users to follow towards your goal?

How do you decide on the users that you want to visit your website?

How do you format your content for the SERP?

What do you do if you have content that isn’t bringing in the right type of user?

Gus Pelogia shares how to use LLMs to build simple SEO tools without coding.

Talking points include:

What types of simple SEO tools are you talking about building?

Why should SEOs build these sorts of SEO tools by themselves?

How can you do this using Screaming Frog?

What is vector embedding and why is it important?

What is cosine similarity?

How do you use Screaming Frog and OpenAI to extract embeddings?

You then use LLMs to create a Python Script - why is a python script important?

What’s the end result that you’re trying to achieve?

What are some other simple SEO tools that SEOs could build using LLMs?

In this episode, Ben Howe shares the importance of not being put off by the horror-stories; leverage AI for at-scale SEO output. But do it SMARTLY.

Victoria Olsina shares the importance of building your own prompt libraries for your clients.

During the conversation we focusing on the following steps:

Data Collection: Gather extensive data from the client, including previous content, style guides, and brand guidelines.

Training the Model: Use this data to train a GPT, ensuring it understands the client's voice, preferences, and industry specifics.

Customization: Fine-tune the model to handle specific content types like blog posts, social media updates, and product descriptions.

Integration: Integrate the GPT with tools like content management systems and collaboration platforms for seamless use.

Continuous Improvement: Regularly update the model with new data and feedback to keep it current and effective.