SEO in 2026

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SEO in 2026 episodes

January 17, 2023 Create or update your content to satisfy user intent—Irina Serdyukovskaya
Irina Serdyukovskaya explains to SEOs in 2023 that content is still king, but you need to be more specific about the type of content you create and understand what your users are actually looking for.
For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/irina-serdyukovskaya
15 min
January 16, 2023 Consider intent when you create content—Julia-Carolin Zeng
Julia-Carolin Zeng encourages SEOs in 2023 to ask themselves: What is the intent behind the keywords that you are creating content for? What is the user actually trying to do when they are typing it into search?
For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/julia-carolin-zeng
16 min
January 13, 2023 Matching your content to what searchers want—Andrew Cock-Starkey
Andrew Cock-Starkey persuades SEOs in 2023 to think more deeply about the concept of intent and all of the different areas of SEO in which intent is so important.
For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/andrew-cock-starkey
18 min
January 12, 2023 Intent-driven search will become much more important—Jess Maloney
Jess Maloney believes that all-around search intent will be more important than ever in 2023 and that understanding what your users actually want is the key to creating successful websites.
For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/jessica-maloney
15 min
January 11, 2023 Focus on the searcher’s intent to connect demand with supply—Nitin Manchanda
Nitin Manchanda believes that SEO is a demand-based growth channel and that through this way of thinking, you can open yourself up to new opportunities and better target potential users in 2023.
For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/nitin-manchanda
18 min
January 10, 2023 Include zero-volume keywords in your SEO strategy—Mark Williams-Cook
Mark Williams-Cook tells SEOs in 2023 that it’s important to build most of your content research around zero-volume keywords and intent proximity rather than monthly search volume and related keywords.
For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/mark-williams-cook
22 min
January 09, 2023 Think like a machine—Sante J Achille
Sante J Achille informs SEOs that thinking like a machine and challenging yourself to truly understand the inner workings of today’s algorithms can reap massive dividends in 2023.
For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/andrew-cock-starkey
16 min
January 06, 2023 Go headless and leverage structured content for scale—Lidia Infante
Lidia Infante suggests that SEOs in 2023 should go headless without losing your heads and understand that the world of SEO has become about much more than just the search bar.
For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/lidia-infante
20 min
January 05, 2023 Invest in the power of putting people first—Sarah McDowell
Sarah McDowell believes SEOs should invest in the power of putting people first in 2023 so that you are creating content and optimising your site for users rather than just search engines.
For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/sarah-mcdowell
16 min
January 04, 2023 Treat translations like languages and your audience like humans—Isaline Muelhauser
Isaline Muelhauser believes your approach to translations will greatly affect your SEO results in 2023. She explains what it means to treat translations like languages and how this impacts SEOs.
For the full transcript of the episode, please visit https://majestic.com/seo-in-2023/isaline-muelhauser
15 min

About SEO in 2026

From the publisher's feed

SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same.

Hello, and welcome to SEO in 2026 – a significant repository of current thinking from many of the world’s leading SEOs.

We're pleased to be able to welcome you to the fifth book and fifth series in this podcast, now well and truly an annual tradition, brought to you by Majestic.

“How people search has seen a bigger shift in the last 12 months than the last 12 years, and this makes SEOin2026 a must-read for anyone working in the industry. Majestic has brought together 117 of the SEO industry's brightest minds to share their insights into what matters, and what doesn't, to continue to drive growth with organic search during a period of massive uncertainty, and the book should be seen as a valuable reference point to keep your strategy on the right track.”

JAMES BROCKBANK

Managing Director and Founder, Digitaloft

“I highly recommend that every SEO professional set aside a couple of days for SEOin2026. You'll thank me for helping you plan your year effectively. I'm extremely grateful to have the opportunity to work alongside some of the world's leading SEO champions.”

NITIN MANCHANDA

Founder & Chief SEO Consultant, Botpresso

“This collection of wisdom from many of the best minds in SEO today is a great line in the sand of where we as an industry are, what problems we face, and how we tackle them. Anyone in SEO or marketing should be dipping into this on a regular basis.”

SIMON COX

Technical SEO Consultant, Cox and Co. Creative

“This series continues to be the industry’s leading source of the most timely advice a marketer could ever want. The most forward-thinking SEO experts in the world come together once a year to create this invaluable collection of new knowledge that should never be passed up on!”

PAM AUNGST CRONIN

President and Founder, Pam Ann Marketing and Stealth Search and Analytics

“2025 has been a sprint for the SEO industry, with AI reshaping how we understand visibility, relevance, and authority. SEOin2026 is not just another trends book; it’s a roadmap for what’s actually coming. I loved being part of it and seeing how experts around the world approach the same challenges from different angles.”

RAMONA JOITA

SEO Consultant and Founder

“David is good at drawing out the substance of a conversation. He will explore the topic and challenge assumptions, steer the conversation into an unexpected direction, and build on your ideas – making you think a bit deeper and sharper. Our recent conversation flew by as always, and as always – I’ve come out energised about the topic with more to think about.”

SUKHJINDER SINGH

Freelance SEO Consultant