SEO in 2026

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SEO in 2026 episodes

December 06, 2021 Serverless applications that run on the edge are the future of enterprise SEO - with Nick Wilsdon
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions in this episode include:
What are the benefits of executing SEO changes on the edge?
Are there any downsides?
What are a few examples of serverless applications from an SEO perspective?
What type of business can take advantage of this?
17 min
December 05, 2021 Are you prepared for Platform-less, server-less SEO on the edge? With Bastian Grimm from Peak Ace
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions in this episode include:
What is Platform-less, server-less SEO?
Why is it important?
How much SEO will be done on the edge in the future?
What aspects of SEO will be done on the edge?
What aspects of SEO won’t be done on the edge?
Does every SEO need to know about this?
Is it only for enterprises?
20 min
December 04, 2021 Start getting comfortable with JavaScript rendering - with Nik Ranger from StudioHawk
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions that David asks in this episode include:
Why is JavaScript rendering important for SEOs?
What does Javascript rendering do?
(Javascript uses the document object model (DOM) to manipulate the DOM elements. Rendering refers to showing the output in the browser)
Why is Javascript getting more important?
Could using Javascript help with SEO?
17 min
December 03, 2021 Find opportunities for embedding machine learning into your processes - with Lazarina Stoy
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions that David asks in this episode include:
How can an SEO use machine learning in their processes now?
What can be and should be automated?
What technologies do you recommend to introduce machine learning in SEO processes?
Should SEOs be concerned that quality may deteriorate when tasks are automated?
What shouldn't be automated?
What should an SEO focus on when everything that can be automated, should be automated?
20 min
December 02, 2021 Look beyond the value of the click - with Antonella Villani from Assembly
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions in this episode include:
Why isn’t measuring clicks enough?
What is better than clicks?
What about early funnel traffic that clicks then comes back?
Does this mean that SEOs should be having a greater focus on bottom of funnel traffic?
Should SEOs be agreeing attribution models with their clients before proceeding?
16 min
December 01, 2021 How to get more clicks without ranking higher - with Dan Petrovic from DEJAN Marketing
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions in this episode include:
What type of business can take advantage of this?
What are a few specific steps that an SEO needs to do, to start putting this into action?
How often should an SEO be doing this?
What does success look like? How do you measure the value of doing this?
How does this dovetail in with the rest of your SEO activities?
And how does an SEO articulate the value of doing this to a general marketer?
22 min
November 30, 2021 Use Agile for SEO testing - with Luis Rodríguez from Uber
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions that David asks in this episode include:
What is Agile and how does it relate to SEO testing?
Why is that a better way of working in SEO testing?
Give me an example of using agile in SEO testing.
Why is this better than setting an SEO testing strategy and running with it?
Should Agile be used in other areas of SEO?
17 min
November 29, 2021 Take your SEO to the next level with SEO Testing: with Aleyda Solis from Orainti
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions that David asks Dixon in this episode include:
How and where we can build up?
What are good things to test?
Where are the biggest wins?
How much data is needed?
What does Google see?
16 min
November 28, 2021 If you aren’t SEO testing, you need to start now - with Emily Potter from SearchPilot
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions that David asks in this episode include:
Why aren’t most SEOs testing?
How do you get started with testing?
What software do you recommend?
How do you combine SEO and CRO tests?
15 min
November 27, 2021 Add Google Search Console to your essential everyday SEO toolkit - with Olga Zarr from SEOSLY
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions that David asks in this episode include:
What specifically should SEOs be looking for in Google Search Console?
What metrics are key?
Is it possible to simplify things by automatically exporting key data and sending you daily alerts or is it necessary to actually be in Google Search Console?
You also recommend starting any SEO analysis from the data in Google Search Console - why’s that?
What’s missing in Google Search Console and what other tools do you need to use to compliment the data found in Google Search Console?
16 min

About SEO in 2026

From the publisher's feed

SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same.

Hello, and welcome to SEO in 2026 – a significant repository of current thinking from many of the world’s leading SEOs.

We're pleased to be able to welcome you to the fifth book and fifth series in this podcast, now well and truly an annual tradition, brought to you by Majestic.

“How people search has seen a bigger shift in the last 12 months than the last 12 years, and this makes SEOin2026 a must-read for anyone working in the industry. Majestic has brought together 117 of the SEO industry's brightest minds to share their insights into what matters, and what doesn't, to continue to drive growth with organic search during a period of massive uncertainty, and the book should be seen as a valuable reference point to keep your strategy on the right track.”

JAMES BROCKBANK

Managing Director and Founder, Digitaloft

“I highly recommend that every SEO professional set aside a couple of days for SEOin2026. You'll thank me for helping you plan your year effectively. I'm extremely grateful to have the opportunity to work alongside some of the world's leading SEO champions.”

NITIN MANCHANDA

Founder & Chief SEO Consultant, Botpresso

“This collection of wisdom from many of the best minds in SEO today is a great line in the sand of where we as an industry are, what problems we face, and how we tackle them. Anyone in SEO or marketing should be dipping into this on a regular basis.”

SIMON COX

Technical SEO Consultant, Cox and Co. Creative

“This series continues to be the industry’s leading source of the most timely advice a marketer could ever want. The most forward-thinking SEO experts in the world come together once a year to create this invaluable collection of new knowledge that should never be passed up on!”

PAM AUNGST CRONIN

President and Founder, Pam Ann Marketing and Stealth Search and Analytics

“2025 has been a sprint for the SEO industry, with AI reshaping how we understand visibility, relevance, and authority. SEOin2026 is not just another trends book; it’s a roadmap for what’s actually coming. I loved being part of it and seeing how experts around the world approach the same challenges from different angles.”

RAMONA JOITA

SEO Consultant and Founder

“David is good at drawing out the substance of a conversation. He will explore the topic and challenge assumptions, steer the conversation into an unexpected direction, and build on your ideas – making you think a bit deeper and sharper. Our recent conversation flew by as always, and as always – I’ve come out energised about the topic with more to think about.”

SUKHJINDER SINGH

Freelance SEO Consultant