SEO in 2026

Check out the rest of the content from "SEO in 2022" here:

http://seoin2022.com/

Questions that David asks Andrew in this episode include:

How has Google Analytics changed over the past few years?

What does getting Google Analytics set up correctly mean?

What are the key reports that an SEO should be zeroing in on, in Google Analytics?

How can this be automated?

How should an SEO use the data from Google Analytics?

Check out the rest of the content from "SEO in 2022" here:

http://seoin2022.com/

Questions that David asks in this episode include:

Why is Image Search for ecommerce websites becoming increasingly important?

Where does the traffic come from? Google Image Search? Pinterest? Elsewhere?

How much traffic as a percentage of total traffic are we talking about and is this figure increasing?

How do you optimize for image search?

Any particular type of images?

Is it important to have unique images?

Does traffic from image search tend to convert just as well as traffic from elsewhere?

Should you blend this organic approach with paid ads on image search?

Check out the rest of the content from "SEO in 2022" here:

http://seoin2022.com/

Questions that David asks in this episode include:

How do you align your Google Business Profile with SERP features?

How do you build a content strategy for a SERP feature?

How does this align with a user’s preferred ways to consume content?

How does this help to better serve user search intent?

Is this strategy important for any type of business or is it more relevant for retailers with a physical location?

Check out the rest of the content from "SEO in 2022" here:

http://seoin2022.com/

Questions in this episode include:

What do SEOs need to know about Google My Business in 2022?

What are the absolutely essential elements of Google My Business that many businesses are still missing out on?

You can be a service-area business which means you don’t need a physical address anymore - is that right?

What are the newer aspects of Google My Business that many SEOs aren’t aware of?

What about Google My Business posts - how effective are they and how often should businesses use them?

How do you optimize for the Questions and Answers section?

What insights are available and how can you optimize further by using the data in your insights?

Check out the rest of the content from "SEO in 2022" here:

http://seoin2022.com/

Questions that David asks Dixon in this episode include:

What type of business can take advantage of this?

What’s the difference between passage indexing and featured snippets?

Might this keep users on the SERP instead of visiting a web page?

What are a few specific steps that an SEO needs to do, to start putting this into action?

How often should an SEO be doing this?

Check out the rest of the content from "SEO in 2022" here:

http://seoin2022.com/

Questions in this episode include:

How do you create semantic content using the Google SERPs?

What type of business can take advantage of this?

What are a few specific steps that an SEO needs to do, to start putting this into action?

How often should an SEO be doing this?

What does success look like? How do you measure the value of doing this?

How does this dovetail in with the rest of your SEO activities?

And how does an SEO articulate the value of doing this to a general marketer?

Check out the rest of the content from "SEO in 2022" here:

http://seoin2022.com/

Questions in this episode include:

How do you ensure that Google knows who you are, what it is that you do and who your audience is?

What’s the difference between Google's Knowledge Graph and a knowledge panel?

How do you get a place in Google's Knowledge Graph?

How do you trigger a knowledge panel?

How do you measure the commercial value of getting a knowledge panel?

How do you build your authority once you have your knowledge panel?

Check out the rest of the content from "SEO in 2022" here:

http://seoin2022.com/

Questions in this episode include:

Why is brand a more important part of the user journey in 2022?

How is Google’s understanding of a brand improving?

How do you manage Google’s understanding of your brand?

How does this drive measurable SEO success?

Check out the rest of the content from "SEO in 2022" here:

http://seoin2022.com/

Questions in this episode include:

How do you use the SERPs as an SEO tool?

What information do you look for in the SERP?

How do you use that information?

How do you do this at scale?

How reactive should you be to a changing SERP?

Check out the rest of the content from "SEO in 2022" here:

http://seoin2022.com/

Questions in this episode include:

Does cold outreach not work anymore?

What kind of assets drive the best links?

How do you drive as many links as possible initially, as soon as you publish something?

What kind of links are ideal links nowadays?