SEO in 2026

Check out the rest of the content from "SEO in 2022" here:

http://seoin2022.com/

Questions in this episode include:

Are local audiences important for every business?

Why are local audiences better than focusing on the generic SERP?

How do you SEO for local audiences in 2022?

Are you talking about Google My Business or other local SEO opportunities?

What are the key local SEO opportunities in 2022?

Check out the rest of the content from "SEO in 2022" here:

http://seoin2022.com/

Questions in this episode include...

How does Google quantify the mobile user experience?

What are the core elements of Google’s Core Web Vitals?

Largest Contentful Paint

Cumulative Layout Shift

First Input Delay

What are some things that you can do to improve your Core Web Vitals?

What happens if you already have high authority and you’re an industry leader - will Google really rank you lower than a competitor if they perceive that your UX is worse?

Are certain devices more important to optimize UX for? (if your UX is bad for old versions of iOS or Android, does that really matter?)

Check out the rest of the content from "SEO in 2022" here:

http://seoin2022.com/

Questions in this episode include:

You say that Intent and UX are often spoken about, but underutilised - what do you mean by that?

How does an SEO utilise intent and UX in practice?

How does an SEO optimise for intent?

How do you measure the value of optimising for intent?

How does an SEO optimise for user experience?

How do you measure the value of optimising for user experience?

Where does an SEO go to find out more about optimising for intent and UX?

Check out the rest of the content from "SEO in 2022" here:

http://seoin2022.com/

Questions that David asks in this episode include:

How do search engines measure user experience?

What aspects of user experience are most important?

Does this mean that keywords aren’t important anymore?

What does this mean for the SEO role moving forwards - will it become less technical and more creative?

Check out the rest of the content from "SEO in 2022" here:

http://seoin2022.com/

Questions in this episode include:

What is intent mapping?

How do you define your core pages?

What type of business can take advantage of this?

What are a few specific steps that an SEO needs to do, to start putting this into action?

How often should an SEO be doing this?

What does success look like? How do you measure the value of doing this?

Check out the rest of the content from "SEO in 2022" here:

http://seoin2022.com/

Questions in this episode include:

Are you advocating that an SEO completely stops thinking about keywords?

On a practical basis, how does an SEO actually apply the intent-lens to everything they do?

So you have a piece of content that’s targeted at top-of-funnel - how do you organically, predictably deliver a different piece of content about the same topic to a user further down the purchase funnel?

How do you measure the impact of your success when you’re focusing on intent?

Check out the rest of the content from "SEO in 2022" here:

http://seoin2022.com/

Questions in this episode include:

How do search engines determine intent?

Why are search engines more likely to be incorporating intent in their algorithms in 2022?

What does this actually mean in practice for SEOs? How do you as an SEO use intent to drive better traffic?

What if you currently receive a lot of traffic that doesn’t spend a long time on your site - will this negatively impact your rankings?

Check out the rest of the content from "SEO in 2022" here:

http://seoin2022.com/

Questions that David asks Dixon in this episode include:

What change in shopping habits has resulted in you recommending that SEOs focus on human behaviour?

What sorts of human behaviors are we talking about?

How do you measure and optimize for human behaviour?

How do search engines detect changes in human behaviour?

How is this changing the way that SEO is done?

Check out the rest of the content from "SEO in 2022" here:

http://seoin2022.com/

Questions that David asks in this episode include:

What constitutes a good user experience in 2022?

How do you determine the most important aspects of user experience to focus on?

How do you measure the impact of improved user experience?

What user signals are likely to impact SEO?

Can you actually measure a positive SEO impact as a result of improved user experience?

What kind of SEO success will follow?

Will there be more of an obvious user experience ranking factor moving forwards?

Check out the rest of the content from "SEO in 2022" here:

http://seoin2022.com/

Questions in this episode include:

Is keyword research not as effective anymore?

How do you discover what the user wants by asking them in a formal survey?

What does the survey look like?

How many people do you need to take part?

How do you know that your survey participants reflect your target market?