SEO in 2026

By Majestic.comBusiness Education Leisure How To Marketing Hobbies

SEO in 2026 episodes

October 27, 2021 Map keywords to personas and user journeys - with Michael King from iPullRank
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions in this episode include:
How is Google creating more hyper-personalized results and what does this mean for SEO?
How do you map keywords to personas?
How do you map keywords to user journeys?
16 min
October 26, 2021 Combine keyword research and keyword clusters with your internal linking strategy - Orit Mutznik
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions that David asks in this episode include:
What are keyword clusters and how do you combine keyword research and keyword clusters?
How do you conduct keyword research in 2022?
What do you do with your keywords when you’ve selected them? How do you structure your on-page SEO?
Why is page relevancy so important and how do you measure how relevant your page is?
What does the optimum internal link strategy look like in 2022?
19 min
October 25, 2021 GOOD keyword research has never been more important - with Paige Hobart from ROAST
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions in this episode include:
Are keyword volume and keyword difficulty still important?
How do you categorize keywords?
How do you know which keywords to focus on?
Where should keywords be used?
18 min
October 24, 2021 How to deal with index bloat - with Marcus Tandler from Ryte
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions in this episode include:
What is an example of excess fat?
What is digital hoarding?
How do you define that a page is useful for users?
How do you define that a page is useful for Google?
How does an SEO find these pages?
What is a good radio of useful pages to empty yogurt containers?
What causes index bloat?
21 min
October 23, 2021 Make sure that all your important pages have a square photo near the top of the page - Joy Hawkins
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions that David asks in this episode include:
Why a square photo?
Does it help if it’s a unique photo?
Does this affect desktop results?
How near the top of your page does it have to be?
Are you in favour of any particular file type?
Does it have to be a certain pixel size or have a caption?
Can you also use a brand logo?
Can this also help with bringing in traffic from Google image search?
13 min
October 22, 2021 Use structured data to highlight the uniqueness and specificity of your content - Martha van Berkel
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions in this episode include:
Should every site be using structured data?
How do you use structured data to showcase your uniqueness in search?
Where does Google utilise this marked up content?
Where do other search engines use this marked up content?
How can you use structured data to highlight the uniqueness of your content?
What are some examples of content elements that should be marked up, but often aren’t marked up by SEOs?
What is the easiest way to get your content marked up and to manage that content moving forwards?
19 min
October 21, 2021 Use structured data strategically to build SEO resilience - with Crystal Carter from Optix Solutions
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions in this episode include:
How do you use structured data strategically?
How is the SERP changing at the moment?
How does it build SEO resilience?
Why is SEO resilience useful?
23 min
October 20, 2021 Mark up your website with every bit of Schema that you can - with Jonny Ross
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions in this episode include:
Is Schema essential for every type of website?
What are some examples of the schemas that websites are missing out on?
What is the easiest way to add and manage Schema?
What tangible SEO benefit does Schema give?
17 min
October 19, 2021 Have an SEO-friendly taxonomy to maximise traffic to your product listing pages - with Luke Carthy
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions in this episode include:
What does an SEO-friendly taxonomy look like nowadays?
Do XML sitemaps still play an important role?
How do you optimize for ready-to-buy queries?
How do you make it easier for your consumers to shop and browse your site?
How do you better understand how people shop and browse?
21 min
October 18, 2021 Prioritise your SEO funding efforts based upon level of effort, over level of impact - Keith Goode
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions that David asks in this episode include:
What type of business can take advantage of this?
How do you calculate level of effort?
How do you calculate level of impact?
What are a few specific steps that an SEO needs to do, to start putting this into action?
How often should an SEO be doing this?
16 min

About SEO in 2026

From the publisher's feed

SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same.

Hello, and welcome to SEO in 2026 – a significant repository of current thinking from many of the world’s leading SEOs.

We're pleased to be able to welcome you to the fifth book and fifth series in this podcast, now well and truly an annual tradition, brought to you by Majestic.

“How people search has seen a bigger shift in the last 12 months than the last 12 years, and this makes SEOin2026 a must-read for anyone working in the industry. Majestic has brought together 117 of the SEO industry's brightest minds to share their insights into what matters, and what doesn't, to continue to drive growth with organic search during a period of massive uncertainty, and the book should be seen as a valuable reference point to keep your strategy on the right track.”

JAMES BROCKBANK

Managing Director and Founder, Digitaloft

“I highly recommend that every SEO professional set aside a couple of days for SEOin2026. You'll thank me for helping you plan your year effectively. I'm extremely grateful to have the opportunity to work alongside some of the world's leading SEO champions.”

NITIN MANCHANDA

Founder & Chief SEO Consultant, Botpresso

“This collection of wisdom from many of the best minds in SEO today is a great line in the sand of where we as an industry are, what problems we face, and how we tackle them. Anyone in SEO or marketing should be dipping into this on a regular basis.”

SIMON COX

Technical SEO Consultant, Cox and Co. Creative

“This series continues to be the industry’s leading source of the most timely advice a marketer could ever want. The most forward-thinking SEO experts in the world come together once a year to create this invaluable collection of new knowledge that should never be passed up on!”

PAM AUNGST CRONIN

President and Founder, Pam Ann Marketing and Stealth Search and Analytics

“2025 has been a sprint for the SEO industry, with AI reshaping how we understand visibility, relevance, and authority. SEOin2026 is not just another trends book; it’s a roadmap for what’s actually coming. I loved being part of it and seeing how experts around the world approach the same challenges from different angles.”

RAMONA JOITA

SEO Consultant and Founder

“David is good at drawing out the substance of a conversation. He will explore the topic and challenge assumptions, steer the conversation into an unexpected direction, and build on your ideas – making you think a bit deeper and sharper. Our recent conversation flew by as always, and as always – I’ve come out energised about the topic with more to think about.”

SUKHJINDER SINGH

Freelance SEO Consultant