SEO in 2026

By Majestic.comBusiness Education Leisure How To Marketing Hobbies

SEO in 2026 episodes

October 17, 2021 Forecast your projected SEO success based upon business metrics - with Kevin Gibbons from Resignal
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions that David asks in this episode include:
Treat SEO as an investment - how long is it reasonable - 2 years?
Should you focus on bottom of funnel terms?
What business metrics are key?
What would be typical examples of the best business metrics to focus on?
What should an SEO do if the big opportunities are in early funnel searches that are difficult to tie back to the core business metrics?
What happens if business owners ask you to focus on bad metrics?
What are some examples of bad metrics to focus on?
20 min
October 16, 2021 Tailor your SEO content strategy around your first party data - with Michael Bonfils from SEM International
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions in this episode include:
What first party data are you talking about?
How do you use that to form your SEO content strategy?
How do you focus on deeper, more meaningful audience customized content?
19 min
October 15, 2021 SuperGAP analysis: Using your competitor’s rankings to guide your SEO success - with Lukasz Zelezny
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions in this episode include:
What is a SuperGAP analysis?
How does it work?
How do you choose your competitors?
How do you choose which competitor keyword rankings to include in your gap analysis?
What type of business can take advantage of this?
What are a few specific steps that an SEO needs to do, to start putting this into action?
19 min
October 14, 2021 Benchmark your search market to find the quick wins - with SEO Consultant Lidia Infante
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions that David asks in this episode include:
What does benchmarking your search market mean?
How do you define who your market is?
How do you go about doing this?
What value does this provide?
How does this fit into your SEO strategy?
15 min
October 13, 2021 Convince your stakeholders to make SEO a priority - with Kerstin Reichert from SeedLegals
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions that David asks in this episode include:
How do you convince senior stakeholders to make SEO a priority?
Why is SEO sometimes not a priority?
How do you handle it if stakeholders are just focused on vanity metrics, like ranking for keyword phrases that don’t really matter
How should SEOs talk about goals and objectives with stakeholders?
What does a strategic SEO plan look like in 2022?
How do you convince stakeholders in other departments about the value of SEO?
How does SEO weave with other digital marketing activities?
18 min
October 12, 2021 Make Google embarrassed that your site isn’t ranking for your target terms - with Barry Schwartz
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions that David asks Dixon in this episode include:
What would make a Google engineer embarrassed that your site isn’t ranking number 1 for relevant terms?
What elements does an SEO need to focus on to be significantly better than the competition?
How do you stay one step ahead of Google in terms of what Google wants to rank high in its search results?
How do you measure the value of doing so much extra work when you could be just a little bit better than the competition to be number 1?
17 min
October 11, 2021 Start optimizing for accessibility - with Amel Mehenaoui from Puffy
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions that David asks in this episode include:
How do you optimize for accessibility?
What audiences are you optimizing for when you optimize for accessibility?
What kind of accessibility factors are Google likely to introduce?
What mistakes do website publishers make when optimizing for accessibility?
21 min
October 10, 2021 Don't leave accessibility out of your SEO Strategy - with Billie Hyde from The SEO Works
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions that David asks in this episode include:
Why is accessibility so important in 2022?
What are the key areas of accessibility that an SEO needs to be aware of?
Is there legislation that is leading this?
Does having poor accessibility impact rankings now?
How do you check if your website is accessible?
16 min
October 09, 2021 Rubbish in, Rubbish out - with Fili Wiese from the Search Brothers
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions that David asks in this episode include:
What’s an example of Rubbish in?
What’s an example of Rubbish out?
What’s an example of quality in?
What’s an example of quality out?
17 min
October 08, 2021 Compete on technical quality, and stop re-building things - with Jono Alderson from Yoast
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions in this episode include:
What does compete on technical quality mean in practice?
What things should SEOs and developers stop re-building?
Things like CSS and JavaScript capabilities for the web are changing all the time - is it an SEO’s job to stay on top of that?
Should every site be using AMP?
Should all sites be a progressive web app?
How significant a part of Google’s algorithms is Core Web Vitals?
19 min

About SEO in 2026

From the publisher's feed

SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same.

Hello, and welcome to SEO in 2026 – a significant repository of current thinking from many of the world’s leading SEOs.

We're pleased to be able to welcome you to the fifth book and fifth series in this podcast, now well and truly an annual tradition, brought to you by Majestic.

“How people search has seen a bigger shift in the last 12 months than the last 12 years, and this makes SEOin2026 a must-read for anyone working in the industry. Majestic has brought together 117 of the SEO industry's brightest minds to share their insights into what matters, and what doesn't, to continue to drive growth with organic search during a period of massive uncertainty, and the book should be seen as a valuable reference point to keep your strategy on the right track.”

JAMES BROCKBANK

Managing Director and Founder, Digitaloft

“I highly recommend that every SEO professional set aside a couple of days for SEOin2026. You'll thank me for helping you plan your year effectively. I'm extremely grateful to have the opportunity to work alongside some of the world's leading SEO champions.”

NITIN MANCHANDA

Founder & Chief SEO Consultant, Botpresso

“This collection of wisdom from many of the best minds in SEO today is a great line in the sand of where we as an industry are, what problems we face, and how we tackle them. Anyone in SEO or marketing should be dipping into this on a regular basis.”

SIMON COX

Technical SEO Consultant, Cox and Co. Creative

“This series continues to be the industry’s leading source of the most timely advice a marketer could ever want. The most forward-thinking SEO experts in the world come together once a year to create this invaluable collection of new knowledge that should never be passed up on!”

PAM AUNGST CRONIN

President and Founder, Pam Ann Marketing and Stealth Search and Analytics

“2025 has been a sprint for the SEO industry, with AI reshaping how we understand visibility, relevance, and authority. SEOin2026 is not just another trends book; it’s a roadmap for what’s actually coming. I loved being part of it and seeing how experts around the world approach the same challenges from different angles.”

RAMONA JOITA

SEO Consultant and Founder

“David is good at drawing out the substance of a conversation. He will explore the topic and challenge assumptions, steer the conversation into an unexpected direction, and build on your ideas – making you think a bit deeper and sharper. Our recent conversation flew by as always, and as always – I’ve come out energised about the topic with more to think about.”

SUKHJINDER SINGH

Freelance SEO Consultant