Today’s episode is all about niching down and getting crystal clear on who you serve and how you serve them.  This is one of the first things I address inside my membership because I think it is something that is very important.  

 

This episode will cover all of the ways you can niche down and actionable items you can take to help you determine your niche.  I know it’s scary to think about cutting your potential client pool down, but as the saying goes “when you serve everyone, you serve no one”.  

 

Knowing who you serve and what services you offer them will allow you to stand out from the rest. 

 

Remember, THE RICHES ARE IN THE NICHES!  I can’t wait to jump into today’s episode! 

 

Full show notes available at www.servescalesoar.com/23

Today we are chatting about something that is usually not too fun to think about.  In today’s interview I am chatting with Amber Dugger all about money--- STOP! don’t run for the hills yet!   

 

Yes, we will be talking about money, but we are also going to be talking about creating a life you love and who doesn’t want that?!

I know you guys are going to find this episode immensely valuable in setting your business up for success so make sure to tune in! 

 

Value Bombs: 

• How to simplify and organize your money so you can see everything in one place 
• Reverse engineering your expenses to get to your revenue goal 
• Creating a holistic system to see both personal and business income and expenses
• Why you should be open to possibility and think about what it is you truly desire
• How to create “step” goals so you can gradually create goals that you feel comfortable with 
• Creating a vision and breaking down money goals to see it comes to life
• How to evaluate your expenses and whether they are right for your business 
• Understanding where your money is going from the very beginning can be very peaceful 
• The difference between a bookkeeper and a tax accountant 
• Poor cash flow management is one of the key reasons that businesses go out of business 
• The importance of using a bookkeeping software

 

Manging money feels awkward and uncomfortable for many, but Amber encourages you to give yourself grace.  The more and more you learn about managing your money, the more it will feel like a flow and you will learn to love having control over your finances. 

 

I feel like this episode was the most “non-money” money talk ever.  I loved having Amber on the show because she really empowered us to take control of not only our finances but also our joy and happiness.   I know I have said it before, but when we track our happiness level, everything grows. 

 

Full show notes available at servescalesoar.com/22

Are you hoping to leave your 9-5 this year but aren’t sure how to make it happen? If you are someone who is thinking you want to bring home your spouse or maybe you just want to be home with your kids, then this is going to be an episode you won’t want to miss!  

 

Today I have my first guy on the podcast and he is a very special one.  I am excited for you to meet Greg who is one of the members of Serve Scale Soar as well as the Inner Circle Mastermind.  

 

At this time last year, Greg was working in his corporate job and now he is home with his wife and two kids (soon to be 3!!).  Greg was able to systematize his business and now he is bringing in over $10,000/month as a Facebook and Instagram ad strategist for coaches, course creators and membership site owners. 

 

If you are ready to join Greg and so many others inside the Serve Scale Soar membership make sure to go to www.servescalesoar.com/10k to check out my free training.  This training will give you the information you need to know about scaling to consistent $10,000 months without hiring a team.  

 

You can find the full show notes at www.servescalesoar.com/21

Do you need a step by step plan to set yourself up for your best year yet as we move into 2020?  If so, you are going to LOVE this week’s episode. I recently did a Facebook Live and I had such amazing feedback I decided to turn it into a podcast episode.  You asked, so I delivered! 

 

I firmly believe that you should create a business that is structured around your family and not the other way around.  Today’s episode will deep dive into how to create a plan for 2020 and have goals that have everything to do with putting your family first.

 

I truly believe that 2020 is going to be your year! If you want more support in 2020 I encourage you to go and register for my free training How to Scale to Consistent 10K Months Without Hiring a Team

 

Full show notes available at servescalesoar.com/20

Today on the show I am wrapping up 2019 in a big way by talking about the lessons I learned 14x-ing my business.  Make sure to tune in because I have a few surprises up my sleeve! 

 

It’s hard to believe that today is the last day of 2019.  Tomorrow we will be heading into a new year and a new decade!  I was thinking about my life over the last 10 years and it’s been a crazy journey.  I went to law school, worked in direct sales, had a baby, started a mom blog and finally ended up finding my true passion. 

 

Over the past 10 years, I have had many failures and many wins.  “Failing” at something allows you to learn from your mistakes. These so-called “failures” have made me into the person I am today.   Remember to stop and reflect on your past and celebrate your wins, even the ones that may seem small! 

Value Bombs: 

• Things can happen fast.  I started doing Facebook ads for clients less than a year ago. 
• Relationships over revenue: focus on building relationships and expect nothing in return. 
• Show up, add value and participate in courses and FB groups. 
• Ask yourself how you can show up and help others in a genuine way
• Don’t get caught up on revenue: concentrate on your profit 
• Keeping your expenses low allows you to have a higher profit, which allows you to make a bigger impact at home and in your community
• The importance of your overall happiness in your business and life 
• Make sure that what you say yes to, aligns with what lights you up 
• Do not pick a service just because you think it is scalable.  
• Realize there are things that are mandatory in your business: you won’t love everything you have to do all the time.  

 

Summary: The 3 Big Lessons I Learned in 2019: 

1. Relationships Over Revenue 
2. Profit Over Revenue 
3. Your Happiness Should Help Dictate Your Decisions

 

2019 was a whirlwind year for Brandi and Company.  I niched down and started offering Facebook ad services, I started a podcast, and I started a membership for service providers that lights me up every single day.  In 2020 I am hosting my first live event and running a mastermind for a group of amazing entrepreneurs. 

 

Remember that so much can happen in 12 months.  I started my business in 2018 and made between $25,000-$30,000.  In 2019, we did over $350,000. I don’t say this to boast or brag, but I say it to show you that a lot can happen in a short amount of time if you get intentional about where you want your business to go.  You must focus on the things that matter th

Wouldn’t you love to be able to quit your 9-5 and double your income in 30 days? I have a feeling your answer is a big YES!  If so, you will love today’s episode because Kristi did just that!

 

Kristi is one of the members in the Serve Scale Soar membership and I had the pleasure of meeting her in person at a conference earlier this year.  She is killing it in her business and she was able to double her income in one month. 

 

Kristi lives in Kentucky with her two kids and husband.  Her passion is building websites and she also runs a membership that helps creative entrepreneurs navigate the tech in their online business.   

Value Bombs: 

 

• Kristi tells us the story of how she started her online business and how she realized her love of building websites 
• How Kristi was able to hone in and figure out her services in the last 90 days
• How Kristi systematizes her business so she can set herself up to scale
• Why you should focus on connections and networking at conferences 
• The mindset blocks that came up as Kristi’s income grew 
• The resources Kristi uses to overcome mindset blocks that come up as her business grows
• How to find “friends” in the online space 
• Kristi shares how she was able to finally quit her 9-5 
• The impact that quitting her 9-5 has had on her family
• The issues that come up when your spouse or friends don’t understand the online space
• Creating a waitlist:  reasons you need to continually market your services even when you are full

 

I hope Kristi’s interview inspired you in some way.  I hope it opened up your mind to see small shifts that can take place in your business and how quickly things can change in a short amount of time.  Kristi has had an online business for over 4 years. Once she made up her mind and made some tweaks in her business structure, she was able to double her income WHILE working a full-time job.   This led her to be able to put in her notice and go full time as an online entrepreneur.

 

Kristi is on track for her first 6 figure year and I can’t wait to see what happens to her business in 2020. 

 

Until next time, I wish all of you a Merry Christmas and Happy Holidays! 

 

I will see you all here next week! 

 

Resources Mentioned: 

Episode 5: How Gretchen Doubled Her Income to Five Figure Months in Less Than 60 Days

Today’s episode is super special because I have 8 of the Inner Circle Mastermind members on the show to share some amazing tips for how to jump-start your business in 2020.

 

These are members of my Serve Scale Soar community who are making over $5,000/month and some well over 5 figures a month.  Some of them started businesses this year, while others were struggling to get their business off the ground. They have all had amazing growth in their business this year so I am excited for you to get to hear from them! 

 

You can find the full show notes at www.servescalesoar.com/17

 

Resources Mentioned in Today's Episode:

Leave me a question at www.servescalesoar.com/speak

Emily’s episode >> www.servescalesoar.com/7

Jen’s episode >> www.servescalesoar.com/14

Tools I Used To Scale My Business >> www.servescalesoar.com/3

To Join the Mastermind Submit Your Application >> www.brandimowles.com/mastermind

Is your website selling your services 24/7, even while you sleep? Is it attracting your dream clients?  Are you having a hard time trying to figure out what to include on your website….and if you even need one? More importantly, how much time is creating and updating your website going to take and what is it going to cost you?  You might be surprised to find out how simple it can be. 

Today’s guest is Cami Farey. Cami and I met at the ConvertKit conference earlier this year and immediately hit it off.  She is a website design and strategy expert who also teachers other service-based entrepreneurs how to build their website to attract dream clients.  Sounds amazing, right? This is going to be an episode you won’t want to miss! 

Value Bombs: 

• The best way to learn something is to take action- to actually DO IT! 
• You do not have to be an expert, you just need to be a few steps ahead of your client 
• Cami breaks down why she 100% believes you need a website for your service-based business 
• The cold, hard truth that 89% of consumers will search the web before making a buying decision
• When starting out you don’t need a complicated website.  You can start simple. 
• The essentials to have on your website when you are starting out
• Think about what information your clients need from you and then give it to them in the clearest, quickest way possible 
• 3 big mistakes you might be making on your website 
• How to avoid getting stuck in perfection paralysis 
• The importance of making sure you have clear, direct calls to action on every page of your website 
• Why branding images are a solid, long term investment in your business for years to come 
• If location is important to your business, make sure this is included in your footer 

 

I hope you all loved this episode.  It was packed full of information for you to go out and create a simple, beautiful website that sells your services and attracts your dream clients.  

Make sure to go DM Cami on Instagram @camifarey and tell her which piece of advice you liked the most.  Don’t forget to reach out to me on Instagram as well, @brandiandcompany. I would love to answer any questions you have about your website or scaling your service-based business. 

 

Recourses Mentioned: 

www.squarespace.com

Serve Scale Soar Podcast: Episode 12- Why Services Providers Should Be Attending Live Events 

 

Find the full show notes at

Have you ever had bad results with a client?  Maybe you didn’t hit the goals that were set or get the results the client was hoping for.  Maybe you were ghosted by a client or they said no to your proposal. Or maybe you had to break ties when they weren’t ok with your price increase or even worse, maybe they wanted to terminate their contract.  

 

There are many things that can go wrong when working with clients, but it happens to everyone at some point in their business.  It has happened to me, which you will hear about in today’s episode. 

 

The most important thing is how you bounce back after bad results.  This is what will determine and help shape the success of your business. 

 

Make sure to tune in! 

 

Value Bombs: 

 

• Mindset shifts around “bad” results 
• Asking yourself what you can learn from your bad result or failure 
• How to avoid using failures as an excuse to move forward 
• Figuring out what could have been controlled and what couldn’t 
• How to create a checklist to review what happened and what can be done differently next time 
• Realizing that you can’t control other people’s actions 
• Why you shouldn’t make any permanent decisions when you are in a negative mindset
• Looking at what went wrong and what was the cause and why it’s not always YOUR fault
• The importance of communicating expectations BEFORE you start working together
• Realizing that a “failure” can actually be growth for yourself and your business 
• The best way to navigate getting “fired” or breaking ties with a client 
• The mindset issues that can pop up when something goes wrong
• Remembering that this is a business-  there are lots of different reasons why things don’t work out.

 

I hope you enjoy today’s episode.  “Failures” and bad results will happen at some point in your business.  It’s important to remember how to analyze the mistakes and make any needed adjustments moving forward.  Your mindset plays a huge role in seeing your “failure” as a learning and growth opportunity. 

DM me on Instagram and share a time when things didn’t work out with a client.  Maybe you are in a rough spot right now because of something that happened. I would love to walk you through how to navigate it, so be sure to reach out!  I love hearing from you guys!

That’s all for this week.  See you next week- same place, same time! 

 

Additional Resources:

 

Don’t forget t

Today’s episode may hit home to many of you.  My guest today is Jen Myers. Jen is a Facebook Ad Strategist for local businesses and online course creators.  She started her virtual assistant business at the beginning of 2019 and by September she crossed the five-figure per month mark when she brought in over $12,500!  

 

Her story is incredible, to say the least, but things were not always this great.  Jen was a stay-at-home mom with a failing marriage before she started her online journey.  You will hear how finding this online world and building her business has transformed her marriage and her life. 

 

We will also chat about building confidence in your life and business and how important community is!  This episode is action-packed so make sure to tune in! 

Value Bombs: 

 

• Why you need to to keep good relationships with people even if you decide you aren’t a good fit for one another 
• The importance of aligning yourself with the right people 
• How streamlining your systems allows you to scale more quickly 
• Running a simple service-based business allows you to keep things lean 
• The strategy Jen used to land her first several clients from Linkedin
• How Jen used her superpower to meet with clients in person
• Why sharing wins was such a struggle for Jen 
• The importance of surrounding yourself with others you can celebrate with
• How to make sure you are putting yourself first 
• Building genuine relationships with your clients will pave the way for solid referrals  for your business 

 

I loved having Jen on the show today.  She is one of the founding members of the Serve Scale Soar membership and a dear friend.  I loved hearing her story and how it was able to change her marriage and her life. I am so excited to see what 2020 holds for her.  I already know it’s going to be incredible. 

 

Make sure to head to Instagram or Facebook and give Jen a shout out.  If you found this episode inspiring, please make sure to share it on social media so you can inspire someone else too! Don’t forget to tag me @brandiandcompany on Instagram and let me know you tuned in.  What was your biggest takeaway? Do you plan to implement any of Jen’s ideas into your business as we close out the year and move into 2020? 

 

Thanks for tuning in and I will see you guys next week! 

 

Resources Mentioned in Today’s Episode: 

 

Episode 8: Attract High-Paying Clients on Linkedin