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In this episode, Michael Doherty talks through strategies for turning first-time customers into loyal, returning clients. He says you MUST create a memorable and personal customer experience, especially during that initial visit. Michael also outlines the value of personalized follow-up, beyond automated reminders, and suggests building a retention calendar to keep your shop top of mind without being a nuisance.

00:00 Customer Retention Challenges

05:12 Customer Misconceptions on Service Costs

06:33 "Client Retention Through Personal Touch"

10:26 Customer Appointment & Retention Strategy

13:20 Engaging Customers Beyond Car Service

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Don't forget to tune into The Weekly Blitz with Chris Cotton on your favorite podcast platform for more tips and tricks on managing your auto repair shop. If you're interested in auto shop coaching or our NEW service advisor coaching program, TOUCH HERE!

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