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In this episode, Michael Doherty tackles a recurring topic among auto shops: the importance of phone skills for service advisors. Michael emphasizes how creating a positive first impression and building value during the initial call can turn first-time callers into loyal clients. He offers actionable tips such as "smiling through the phone" with upbeat tonality, using the caller’s name to build rapport, and role-playing calls to refine skills.

00:00 "Welcoming Clients Effectively"

05:56 Award-Winning Auto Shop

07:25 Persistent Callbacks Encountered

12:13 "Building Value with New Clients"

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Don't forget to tune into The Weekly Blitz with Chris Cotton on your favorite podcast platform for more tips and tricks on managing your auto repair shop. If you're interested in auto shop coaching or our NEW service advisor coaching program, TOUCH HERE!

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