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This is a podcast for those in rehabilitation fields (SLPs, OTs, PTs, etc) who want to break free from the 9-5 grind, working for someone else, and having their income capped. Brought to you by Bert De Vera, PT, this show shares stories of other rehab professionals who have started their own busines...

Meet Heidi Jannenga, the founder of WebPT and a rockstar in the PT world. In this episode of Rehabpreneur Podcast 03:35 - Where is Heidi from? How did Heidi get started on her journey as a PT? 04:40 - How did WebPT start up? Why did Heidi decide to open up this software? 07:00 - What is the most challenging thing that Heidi had to overcome as an entrepreneur? 09:45 - Why should entrepreneurs use Heidi’s WebPT software? 12:10 - What advice would Heidi give to physical therapists who are thinking of starting their own private practice?   You can visit Heidi’s website at webpt.com

Interview with Heidi Jannenga of WebPT

Recap of 2-Day REHABpreneur Live Online Summit   Today, I’m going to talk about the recap of the REHABpreneur Live Online Summit held last June 29 and 30, 2019. Several business owners with different business models came together in this awesome event to explain their different ways in doing their businesses and how they make money.   If you are a physical therapist (PT), an occupational therapist (OT), or a speech therapist and you’re in the fence of running to start a business and you don’t know what to do or where to start with so much noise around you, the online summit is for you. You can also check the replay to the link below if you were not able to join the online summit.   https://www.rehabpreneur.com/dallas   Anthony Maritato, PT “Medicare + Cash”   Anthony (or Tony) spoke about Medicare and Cash -- how do you build Medicare,how do you build Cash, and where do you draw the line.   Prior to his talk, I have no clue on how to do that, and he showed it with his presentation. In my practice, I don’t build Medicare and I don’t build Cash as I build the Home Health Contracting straight up, but Tony basically laid out the plan and how someone can do it.   If you want to create another source of income, Tony pitches you from zero to Billing Medicare in a few weeks through his course.   Dr. Jessica Drummond, DCN, CNS, PT “Pelvic/Women’s Health”   I didn’t realize that Jessica has a program that basically lays out for you what you need to do if you want to get into Pelvic and Women’s Health business. You gotta check it out because this business will blow up and is already blowing up.   How many therapists do you know who are currently doing Pelvic and Women’s Health? Not a lot. I’m telling you that this is the right time to get into it, to know and understand how can you tap into their market. Regardless if you are a female or a male therapist, there are different niches that you can get into.   Asha Gummadi, PT MS, NCS “Telehealth for Rehab Professionals”   If you don’t know her, Asha is the winner of the National Geographic's “Chasing Genius Unlimited Innovation” Award. She won the award because she solved the problem in India on how you can deliver healthcare to hard-to-reach areas with people who needs help.   This is why she came up with a telehealth software called Therex Portal. This therapist is a problem solver. If you think about it, that's who we are. As therapists, we are all problem solvers.   This is the reason why I came up with the REHABpreneur Summit. Why did I put all this therapists together and talk about our business models? It is because I want to solve the problem of not knowing what to do, not knowing where to start, or not having time.   If you're a therapist and you're thinking that you don't have time, I'm gonna tell you this: You have 24 hours and I have 24 hours. I don't have 20 hours a day as we all have the same 24 hours a day. If we were able to do it, there's no excuse for you: you can do it as well.   If your excuse is having kids, I have kids, too. My wife and I raised our kids and they’re now 19 and 15 years old and we're still raising them. There's no excuse.   It's really dependent on how bad you want it, how bad do you want to change your situation. If you're satisfied working your 9-to-5 job and that's all you want to do until you retire and be dependent on the corporate system and get a paycheck, and that's your plan, if that's what you want to do then you don't need to listen to any business models or anyone who's separated from the 9-to-5 job.   But if you are tired of your 9-to-5 job, putting up with these impossible productivity, and wasting your time on stuff you don't really love but you have to do it because you have to make money, then you got to make a change. But how are you going to make a change if you're not even willing to learn what others have done?   Ask yourself: Is this for me? You have to ask yourself. You got to look at what's out there and then ask yourself if this is for you.   Scott Harmon, OT “Outpatient Clinics”   Scott was the first presenter and he talked about how you can start an Outpatient Therapy business. He owns three clinics in Arkansas. Did he owned three clinics overnight? No, he started with one. Did I have up to 30 patients overnight? No, I started with one. You just gotta start with one. Actually, you just have to start.   Scott will teach you how you can start an Outpatient Therapy Clinic, whether it's pediatrics or geriatrics. He lays down what you need to do from beginning to the end.    There's no excuse and saying “I don't know what to do” if someone has done it before. You just got to learn from someone who's done it before.    Engelbert De Vera, PT “Home Health Contract Business”   We spoke about how you can start your own home health contract business, which is what I do. I contract with home health agencies. I have more than 100 therapists all over Texas. All PRN working for me. I can sleep well at night.   How the heck did I do that? I spoke about that and how you can do this without giving up your job. How can you start a business without diving in 100% and giving up your ability to make money? We don't want you to do that.   I don't want you to start a business and quit tomorrow and then hope that you're going to make money. Don't do that, especially if you're a family man or a family woman, you have a family to feed, you have bills to pay, or you have student loans to pay.   There's ways to do it gradually until you get to a point where you can decide that it's time to go one hundred percent. There's ways to do that. You can start a side hustle.   Dr. Will Boyd and Dr. Alex Engar “Marketing Your Rehab Business”   Now, let's get into how can you get clients. Alex Engar and Will Boyd spoke about marketing and how you can get clients. Where can you find doctors of physical therapy talking about marketing? I'm not gonna go to a marketer who doesn't know anything about our industry.   Alex and Will basically showed us what you need to do. Is it all theory? No, it's not a theory. I'm one of their clients. I used to have few clients I was struggling with marketing, but when I started working with Alex and Will, they basically showed me what I need to do.   They showed me how to use Facebook to talk to all of you. I used to see Facebook as a place where someone who just don't have anything to do with their lives and just talk about random stuff about their lives. Then, I realized that Facebook is where we can all communicate, where we can all talk to our target market.   I'm talking to you right now. You are my target market, because you're a physical therapist, you're an occupational therapist, or your speech therapist, and I want you to know what you can do besides working the 9-to-5 job. I'm here to help you.   It may not be my model. It may not be Jessica's model, it may not be Scott's model; but whatever model works for you, look for that model. Find a style or business model that fits your personality, then look for someone who has done it and follow their path or even improve what path they've taken, and learn from it.   I'm ranting right now because I'm tired of hearing complaints. I'm tired of hearing therapists saying what they want to do but are doing nothing. I'm sick of hearing that.   Why am I sick of hearing you? I'm from the Philippines region. I came here in 1997, three weeks after getting married. I only had 3 weeks of honeymoon with my wife and I had to come over because I had a contract to fulfill. Compare yourself to that.   I travel thousands of miles to come here in pursuit of the American dream. If the person like me, an immigrant from the Philippines, came here and establish his own business, went through all the obstacles, trials and errors, then why can't you?   You can do it. You just have to believe in yourself and tell yourself that you’re going to set your mind and you’re going to do this, because if you don't, who will? If not now, when? If it's not you, then who will make that change for you and your family? You think the government will? No, the government can shut down in you. There's no such thing as job security.   You got to make the change that you want. You got to put effort into change that you want.   I'm challenging right now. What are you going to do? If you hate your situation, you hate your 9-to-5 job right now. You want to do something else? My question to you is what are you gonna do? Are you just gonna talk about it and complain about it? What are you going to do? I'm challenging you.   Tell me what you're going to do, and the next question is, are you going to do it? Or you just gonna complain about it, go home, talk to your partner that you hate it and it gave you too much patience, you hate the productivity, and all that? You can complain all you want, but what are you going to do about it?    If you're going to do it, the time is now. There's no such thing as perfect timing. You have to take action.   We are in the country that’s called “The Land of Opportunity”. It's true. There's a lot of opportunity around this. But opportunity will only come to those who want to take action.   I'm giving you an opportunity to learn the different business models. That's why we came up with REHABpreneur Online Summit. I showed you different business models through different speakers who've done it and still doing it. They’re not just theories or something you read in the books.   How can you do it? These guys have done it.    Rob Vining, PT “Telehealth for Rehab Professionals”   Rob is an expert in Telehealth. He basically laid out on how you can start Telehealth from the ground up and what you need to do.   If you still have excuses after watching these speakers and after showing you what you need to do, then that's on you.   I like what Bill Gates said that if you were born poor, that's not your fault because you can't choose the kind of family you're going to be born with. But if you die poor, that's your fault because you didn't do anything about it.   Will Butler “Financial Preparation Precedes Entrepreneurial Performance”   Will is a physical therapist turned financial advisor. He spoke about how you can make money while doing business to make sure your bases are covered.   He discussed what can happen if you make money in your business and then you die one day without financial planning: What's going to happen to you? What's going to happen to your family?   He showed us the things you can do to plan for your future. What better way to learn how to plan financially than from a physical therapist like Will.   Dr. Michael Chua, PT, DPT  “MisUnderstanding Dementia”   Mike is a physical therapist from Martin, Tennessee. He basically taught us how you can come up with a book to establish your authority as the expert.   He wrote the book “MisUnderstanding Dementia”. Is he the only person that knows anything about dementia? No, but because he wrote the book “MisUnderstanding Dementia”, he now positioned himself as an authority in the physical therapy world or in the rehab world as a person who knows about dementia. He even got a certification as a dementia practitioner and he can help you get certified.   Now, he's getting invitation across the globe. He got invited in Japan to talk about this topic.   Guys, there's no excuses. I want you to be stronger than your excuses. If there's one thing I can leave with you today after this video, it is for you to be stronger than your excuses. Enough is enough.   Do what you got to do for your family. Find out your WHY: Why are you supposed to do what you got it? If your why is strong enough, you'll do it. If your why is not strong enough, you're not going to do it.   Have a good day, guys!

REHABpreneur Online Summit Recap

Hey guys! This is Bert with REHABpreneur Podcast.   Today, I have a special guest from San Antonio, Texas -- she is one of the occupational therapists who took my course and I will share with you her story -- Elsa Lopez. We will get to know more about Elsa through the entire podcast:   00:30 Details about Elsa Lopez and her background as an occupational therapist 01:15 Where did Elsa learn about me and my course 02:15 Elsa’s life before working with me and going through my course 03:25 Status and thoughts of Elsa regarding therapists who are feeling underpaid, underappreciated, and tired 04:20 Turning point for Elsa in deciding to work with me and take my course 05:20 Actions that Elsa took after taking the course to advance and be able to execute and have her own company 06:35 Thoughts of Elsa on how easy to follow my course 07:35 Details on Elsa’s own company (EMESSO Therapy Services) 08:00 Disciplines included in Elsa’s team 08:45 Life under her own Home Health Contracting Business vs. life as therapist prior to having a business 10:30 Elsa’s feelings upon receiving her first cheque and the succeeding ones as well as providing jobs for her colleagues 12:15 Recommending my course to her colleagues and other therapists in case she has to do it and start all over again 14:15 Elsa’s advice to other therapists (PT, OT, SLP, PTA)

Bert De Vera With Elsa Lopez

If you also want to learn how to monetize your rehab skill like Mike Rivera, visit us at rehabpreneurlive.com

How Mike Rivera Quit His Job In Three Months After Setting Up His Home Health Contracting Business

Check out how Tina Degge started her Home Health Contract Business from the ground up. To learn how to monetize your Rehab Skill, join us at rehabpreneurlive.com in Dallas, Texas on June 29th and 30th. See you there!

Find Out How Tina Degge And Her Husband Started Their Home Health Contracting Business

REHABpreneur Podcast

The future of business starts now and it's women-led & impact driven. Each week we feature female founders who are building a sustainable future through innovative and impactful business models.

Connect with us: https://www.modernaltruneur.com/ https://www.instagram.com/mod.altruneur/ https://twitt...

Phoebe Yu is the Founder and CEO of ettitude, a sustainable lifestyle brand made from the world’s first 100% organic bamboo lyocell fabric. Phoebe spent over 10 years helping international companies develop and source textiles and saw first hand the lack of sustainability within the industry. She knew there was room for change and decided to be an agent of it. She launched ettitude 9 years ago and is leading by example on how to build a truly circular business model.   In our conversation we discuss:    The responsibility of brands to help educate consumers  How it’s easier to stay true to values when when there is integrity in the DNA of the brand Why offsetting is not a solution Her thoughts on AI and how she sees it as an opportunity for more creativity and overall why she believes in community and collaboration over competition    Phoebe and her team at ettitude are paving the way for a more sustainable future while creating the framework to show why and how all businesses can - and should - embody an ‘eco attitude’.     Connect with Phoebe   LinkedIn   https://www.linkedin.com/in/phoebeyu2008/   Website   https://www.ettitude.com   Socials   https://www.instagram.com/ettitudestore/

Episode 65: A sustainable future requires circularity and an 'eco-attitude' with Phoebe Yu - Founder & CEO, ettitude

Emily Kane Miller is the Founder and CEO of Ethos Giving, a philanthropic services firm, and Ethos Tracking, a related social impact data management tool that allows businesses, nonprofits and foundations to more effectively track their impact. The central theme for Emily’s life has always been “how can I be an agent of good for my community”, a question that has followed her throughout her career in public policy and law, corporate infrastructure and ultimately what led her to become a tech founder.   In our conversation we discuss:    The process of creating, iterating and launching a tech product Why she believes change is a collaborative process The importance of social impact as part of company culture The historical framework of social good vs. her thoughts on where we are headed Her top 3 tips for starting / building a career in the social impact space And ultimately why she created her company  Emily and her team are utilizing metrics and data to help companies create meaningful and effective social impact in ways that make sense for their respective business models.     Connect with Emily: https://www.linkedin.com/in/emily-kane-miller-32272286/   https://ethos-giving.com/

Episode 64:  Dynamic & data-driven social impact with Emily Kane Miller - Founder & CEO, Ethos Giving & Ethos Tracking

Gabrielle Stone is the author of Eat, Pray, #FML, a book that recounts her epic path towards healing that has resonated with countless women across the world.   In our conversation we discuss:    The events that led up to her journey towards healing  Learning how to be by yourself - and how to love yourself The process of writing and self-publishing her book Navigating internet trolls and protecting your peace And her advice for people who want to make an impact      There’s a reason why Gabrielle’s story has resonated with so many of us: at some point in our lives we will all venture down the path towards self love and more often than not it will be one of the best things that we ever do.     Connect with Gabrielle: https://www.instagram.com/gabriellestone/?hl=en https://www.eatprayfml.com/   Our intro theme song is “Pico & Westwood” by Esbie Fonte. Check her out here: https://www.esbiefonte.com/

Episode 63: Narcissists, infidelity, divorce and learning to love yourself with Gabrielle Stone - Author, Eat, Pray, #FML

Megan Sheldon is the Co-Founder & CEO of Be Ceremonial, a wellness app that draws on the power of ritual to help you create ceremonies to acknowledge times of change in your life.   Megan has always had an entrepreneurial spirit and path towards creating a company.  Her passion started with writing meta narratives for brands and has evolved into helping people create moments of meaning and significance.   In our conversation we discuss:    Creating social impact through secular rituals Building a brand’s narrative How to engage in ceremony without cultural appropriation Celebrating what is, what was and what will be Why you need to let go of perfection in order to launch something And reimagining what growth looks like    There are so many moments in life that are worthy of being recognized and Megan is helping people to do so in ways that make sense for them.       Connect with Megan: https://www.instagram.com/beceremonial/?hl=en https://www.beceremonial.com/ Download the app: https://apps.apple.com/app/be-ceremonial/id1582513679   Our intro theme song is “Pico & Westwood” by Esbie Fonte. Check her out here: https://www.esbiefonte.com/

Episode 62: Rituals, reimagining growth, acknowledging change & letting go of perfection with Megan Sheldon - Co-Founder & CEO, Be Ceremonial

Jackie Dalius is the Founder and CEO of MuzicSwipe, a platform that is disrupting the music industry by giving smaller artists the recognition they deserve. The app allows potential fans to discover new music by swiping and matching with upcoming artists that often get over looked on larger streaming platforms.   Jackie started her journey in entrepreneurship when she launched her own PR firm and worked in talent management. Noticing how hard it was for smaller artists to be seen, she sought out to help solve the problem.   In our conversation we discuss:    Problems that exist in the music industry and how difficult it is for smaller artists to be seen How their platform is giving power back to artists & consumers The evolution of MuzicSwipe - from where it started to where it is now Why it’s important to have confidence in your vision And how your dreams can become a reality    Having only launched their beta in January 2022, MuzicSwipe has already hit the top 100 in the App Store, showing that consumers and artists alike are ready to disrupt the music industry through swiping.      Connect with Jackie: https://www.instagram.com/muzicswipe/ Download MuzicSwipe: https://apps.apple.com/us/app/muzicswipe/id1563012935     Our intro theme song is “Pico & Westwood” by Esbie Fonte. Check her out here: https://www.esbiefonte.com/

Episode 61: The music discovery platform that supports smaller artists with Jackie Dalius - Founder & CEO, MuzicSwipe

The Social Impact Startup

Tuana Fridén är en fotograf, konstnär och entreprenör. Han är grundare och VD för Tuana AB. I den här Podcasten delar Tuana och andra kreativa själar, entreprenörer och artister historier som är utformade för att hjälpa dig att få insyn, inspiration och uppnå dina mål.

Podden KreativaTankar av Tuana  Jannis har gjort en fantastisk resa från Grekland till Stockholm där han har sin bas idag. I dagens avsnitt pratar jag och Jannis om hur han fick upp sitt intresse för fotografering och alla hans äventyr. Jannis hittar ni härJannis @ Facebook Jannis hemsida Jannis @ Linkedin Jag som håller i podden heter Tuana Fridén mig hittar ni här: Instagram @tuana webb https://tuana.se  

I dagens avsnitt pratar jag med Pernilla Wadebäck som har jobbat som reporter för lokal-tv och radio med inriktning på kriminaljournalistik. Hon har bl.a. skapat P3 Dokumentärerna Mordet på Lisa Holm, Knarkkungarna på Darknet och Cannabisfabriken. Instagram @tuana

Grävande reporter • Pernilla Wadebäck

  I dagens avsnitt pratar jag med Iman El-Awad som jobbar som processledare.     Instagram @tuana 

Processledare • Iman El-Awad

Podden #KreativaTankar av Tuana I kvällens avsnitt pratar jag med Malin Andersson, Louise Skönvall & Evelina Axelsson. Temat är att lämna Sverige för gott och kreativitet. Tjejerna delar med sig massa tips hur man ska göra för att flytta utomlands, hitta första jobben och mycket mer. Instagram @tuana

Lämna Sverige för gott och kreativitet

Podden #KreativaTankar av Tuana I dagens avsnitt pratar jag med Jonna Nyberg som är Retorikkonsult. 

Retorikkonsult • Jonna Nyberg

Kreativa Tankar

Insight and Inspiration for Internet Entrepreneurs from Industry Thought Leaders. ProfitCast brings you the latest news and expert advice on growing your online business! Each week we bring you indepth interviews that make you think, "Wow! What a great way to make money online and grow my business!"...

Entrepreneurship

Special Guest, and accomplished writer & speaker, Doug Crowe, talks to us about how to "flatten the curve of confidence" for your clients, and how everyone has a great story to share...

Doug Crowe: Everyone Has a Great Story...

Special Guest, and "OG" Digital Marketer, Dennis Becker joins us to discuss how 'failure is your friend', why he misses AOL, and how to create evergreen products...

Dennis Becker: Failure is Your Friend

Special Guest and Inspiring Digital Entrepreneur, Sam Crowley, sits down with us to share how he went from 300k in debt to podcaster & speaker with millions of listeners. Plus, his philosophy of "Every day is Saturday"...

Sam Crowley: Do Simple Better

In this ProfitCast, the Founder/CEO, Mike Lantz, along with Shane Nathan, sit down with Kelly Beckner from Global Giving to donate $50,000 to COVID-19 relief and learn more about Global Giving's Mission...

WarriorPlus: 50K for COVID Relief - What is GlobalGiving?

Special Guest and one of the most thoughtful & insightful digital entrepreneurs we know, Brad Spencer, shares his brilliant insights with us, including one about the education revolution you may not know is coming...

Brad Spencer: Profit from Your Processes...

ProfitCast

Grow your sales quickly and easily with Alex Goldfayn, author of the Wall Street Journal bestseller, Selling Boldly. Alex is the CEO of the Evangelist Marketing Institute, LLC., a revenue growth consultancy that helps clients grow by 15-20% in their first year of working with him. He is among the to...

Marketing

In this episode we review how simple is is to systematically grow our sales by communicating more. For more info visit Goldfayn.com

It's Extremely Simple To Grow Sales

Today we review some of the biggest reasons we try to avoid using the telephone in our sales. For more info visit www.Goldfayn.com

The Four Major Reasons We Don't Use The Phone More In Sales

In this episode we put fear into perspective with a quick history lesson from the Revolutionary War. For more information visit Goldfayn.com

Putting Fear into Perspective

What are the current trends that are shaping the sales landscape? Find out in this episode and stay ahead of the curve so you can sell more now. Visit www.Goldfayn.com for more information. 

8 Trends For The Future & How To Sell Into Them

Today we discuss an upset at the Kentucky Derby and what we can  can learn from it to help us sell more now. To learn more visit: www.Goldfayn.comm

Sales Lessons from the Kentucky Derby

Sell More Now

Hollywood Gatekeepers trains expert readers for the film industry! What does it take to become a reader? What makes a good script great? How does a script get to the screen? Nowadays, working from home and working in Hollywood are one and the same! Let's talk about it!

Do you write screenplays? Do you want to get your script to the screen? What happens to your screenplay once it gets into the hands of a producer that can make your dream a reality? It goes into the hands of a reader! What is a reader? Join us as we define the role of a reader in the film industry! This is a special session as it is a replay of a live conversation we had on Clubhouse? Not familiar with Clubhouse? You will learn all about that too! If you would like to learn more about how to start your career as a reader in the film industry, join us for a free Masterclass at HollywoodGatekeepers.com/FreeMasterclass! If you're interested in joining us for live sessions on Clubhouse, HollywoodGatekeepers.com/Clubhouse! Then join the Hollywood Gatekeepers Club! You will be notified with the details about our next live session.  Thank you for listening! Happy reading!

35. Clubhouse Replay What is a Reader

We are back after a hiatus! Explore how bouncing forward is the way to go!  And dive into all of our new, free trainings at: HollywoodGatekeepers.com/FreeMasterClass HollywoodGatekeepers.com/Story Facebook.com/Groups/HollywoodGatekeepers Also look for Hollywood Gatekeepers on Instagram, YouTube and Clubhouse! Let's get that script to the screen!

34 Bouncing Forward

Criticism. Ug. Let’s talk about it.  Yes. Today let’s thicken our skin and take a deep dive into How To Be Criticized.   www.HollywoodGatekeepers.net/freelook

How to Be Criticized

Are you stuck? Are you playing the role you were meant to play in this life? What is preventing you from getting what you want? Let’s take a look at “friction-free-focus” to discover a way to find the hidden gems in a screenplay...and in life. www.HollywoodGatekeepers.net/freelook

Friction Free Focus

A glimpse behind the scenes of the Screenreaders Insider Track and our interview with Sage Kosiorek, the Director of Scripts competitions for the Austin Film Festival as he shares information about the writing competition and reading process for the Austin Film Festival    To apply as a reader Reader@AustinFilmFestival.com www.AustinFilmFestival.com https://www.facebook.com/AustinFilmFestival  https://www.youtube.com/user/AustinFilmFestival https://www.instagram.com/austinfilmfest/ https://twitter.com/austinfilmfest

Interview with Sage Kosiorek, Austin Film Festival

Hollywood Gatekeepers

Sales Funnels, Marketing Funnels and Digital Marketing is changing. The old methods of building a funnel is gone - it's time to get hacking (and that's NOT what you think)!

Welcome to Hack That Funnel Radio with sales funnel research expert Ben Moote. Join us as we dissect the marketing strategies ...

If you've ever struggled with the fear of launching, of getting uncomfortable and being loud, this episode is for you! A few weeks ago, Russell & Allison gave me a few personal suggestions in a Private Q&A session that I'd love to share with you. Listen in - Please take note as if this was stated for YOU - and when you getup to launch, tag me & use the hashtag #holdmyfear

HTFR 89: The Time Russell & Allison Taught Me to Overcome Fear...

For years I've been a #funnelhacker...  - I model designs...  - I model copy...  - I model ads...  - And I've become an expert at both FINDING and MODELING what works... But there are a LOT of ethical questions about *funnel hacking* (aka - modeling profitably, proven copy, offers, designs & funnels) This book by Austin Kleon was written for Artists - but it may as well have been written to Funnel Hackers everywhere. Take note. This is a book worth checking out!

HTFR 88: Book Review - Steal Like An Artist by Austin Kleon

How do you plan your year to ENSURE success? Part 1 - Get the right goals & mindset Part 2 - Create the launch calendar When you plan your profits, it will define your entire content strategy, side-projects and more. Listen to hear about the keys to taking each step!

HTFR 87: Steps for Profit Planning

2.5 years ago, Steve Larsen asked if I wanted to create a project with him... ...after 20k in research ...100's of man hours ...spreadsheets, sifting & optimizing ...300+ pages, audio recordings & more We launched the deal of the century, and I highly recommend checking it out! Offers That Won

HTFR 86: We Launched A Book!

We just recently upgraded our audio from (1) Apple Headphones & (2) a Lapel Mic to (3) the Blue Yeticaster! See if you can hear the difference and, more importantly, let us know what content you want to hear more of by leaving a review!

HTFR 85: Upgrading Your Podcast

Hack That Funnel Radio

The Due Dilly Podcast is a resource for Financial Advisors, provided by Helios Quantitative Research. The podcast is designed to help financial advisors communicate complex investment-related topics in a simple and effective way. Each month we will discuss equities, fixed income, and economic condit...

News

Welcome to the latest edition of The Due Dilly Podcast. Today's discussion will include something abstract for our quants out there, something useful that advisors and their clients can relate to, and some practical ideas that advisors can implement today. As always, Nik Boucher will be joined by Joe Mallen, Chief Investment Officer, and Jason Van Thiel, Director of Research for Helios Quantitative Research.

Political Risk, Tech's Rally, & Hedging Products

Economic Slowing, More Banking Failures, & Potential Jobs Market Fallout

Welcome to the April edition of The Due Dilly Podcast. Today's discussion will include something abstract for our quants out there, something useful that advisors and their clients can relate to, and some practical ideas that advisors can implement today. As always, Nik Boucher will be joined by Joe Mallen, Chief Investment Officer, and Jason Van Thiel, Director of Research for Helios Quantitative Research.

Banking Failures, Fed Policy Pivot, & Oil Implications

Welcome to the March edition of The Due Dilly Podcast. Today's discussion will include something abstract for our quants out there, something useful that advisors and their clients can relate to, and some practical ideas that advisors can implement today. As always, Nik Boucher will be joined by Joe Mallen, Chief Investment Officer, and Jason Van Thiel, Director of Research for Helios Quantitative Research.

AI, Breaking Trends, & International vs. US

Welcome to the February edition of The Due Dilly Podcast. Today's discussion will include something abstract for our quants out there, something useful that advisors and their clients can relate to, and some practical ideas that advisors can implement today. As always, Nik Boucher will be joined by Joe Mallen, Chief Investment Officer, and Jason Van Thiel, Director of Research for Helios Quantitative Research.

Rolling Recessions, MAMAA, & Structured Products

The Due Dilly Podcast

Presented by Provalytics, future-proofed ad measurement, "This Is Attribution" explores the business of measurement.  On each episode, host Jeff Greenfield takes you behind the curtain and opens the black box of measurement revealing the truth on attribution and advertising.  As Jeff and guests talk...

Management

Google’s announcement about the removal of third-party cookies sent shockwaves thru both the advertising world and Wall Street.  Is this an Attribution Apocalypse or a necessary cleanse to the advertising ecosystem?   The changes and potential impact was the topic of an industry conference call held with Shyam Patil, Internet Analyst, at Susquehanna Securities and C3 Metrics Co-Founder and Chief Attribution Officer, Jeff Greenfield.

Special Edition:  The Impact of Losing Third Party Cookies On MTA & the Advertising Ecosystem

Today we welcome Jane Clarke whose knowledge, experience and initiatives continue to push the attribution and measurement market forward. Tune in for an in-depth discussion on the future of standards in attribution and measurement as well as some good tips on choosing a vendor! Guest bio: Jane Clarke has more than 40 years of experience collecting and analyzing global strategic insights for Time Warner, Children’s Television Workshop, and National Geographic. As a CEO and Managing Director of CIMM, the Coalition for Innovative Media Measurement, Jane is responsible for developing CIM strategy, vision, and overseeing all day-to-day operations. Most recently, she was Vice-President of Insights and Innovation at Time Warner Media Group where her work fuelled marketing solutions across television, online, mobile and print. She is on the board of the Advertising Research Foundation and Icon Global, was a broadcasting and cable digital all-star in 2014, and received a leadership award from Interactive TV Today in 2016.   Key takeaways: [1:30] I introduce today’s guest, Jane Clarke, and ask her how her journey took her from an internship at National Geographic to Sesame Street to advertising and CIMM, where she is today. She touches on what the Coalition for Innovative Media Measurement (CIMM) is and its purpose. [7:12] Cross-platform analysis evolution has been long and slow, Jane explains how it started for her all the way back at National Geographic and how the advent of digital technology revolutionized expectations and enabled the progressive de-siloing of the analytic process. [10:56] Jane dives into the multitude of different data levels that enable an unprecedented level of analysis granularity as well as how each media offers a unique type of information. She expands on CIMM’s mission in this evolving concept as well as the different systems that will be required in the future. [16:20] Jane explains why she says that the data systems currently in place will need to change, starting with the massive differences in who owns the data as well as privacy issues. [21:22] The lack of standardization is currently an issue; Jane details some of the more promising initiatives underway today. [25:23] Some tools are in place to protect brands against fraud but standards will increase trust and incentivize brands to jump into attribution. CIMM is looking at creating some best practices to start things off. [29:10] Data that is used for measurement is sensitive business data, yet a lot of it is available easily, Jane and I discuss the necessity to tighten up security in an environment whose pace is increasing so rapidly! [31:10] Jane shares her tips and advice for advertisers to find and choose a trustworthy vendor. [34:52] I mention control groups and their importance for measuring incrementality. Jane and I go back and forth with some eye-opening moments clients have when they realize most of their sales would have happened anyway — even when siloed attribution was taking credit for everyone walking into the stores! [40:35] The word attribution like the word organic should be used with certification or people falsely using it should be fined! [42:23] Jane offers her vision on the future of attribution. [44:06] Jane shares one thing she knows that no one else knows and I thank her for coming on the podcast to share so much of her experience.   Be sure to tune in for the next episode and thanks for listening!   Connect with our guest: Jane Clarke on LinkedIn Jane Clarke at CIMM   About your host: Jeff Greenfield is the Co-Founder and Chief Attribution Officer of C3 Metrics. As the chief architect of the platform, Greenfield worked directly with the former CEO and Chairmen of Nielsen to solve advertising’s attribution problem.   Greenfield’s history of technology and marketing initiatives has served blue-chip clients including GlaxoSmithKline, Kimberly-Clark, Sony BMG, Black & Decker, Forest Labs, Plum Creek, and more.   Prior to co-founding C3 Metrics, Greenfield was a recognized thought leader in the area of Branded Content as the publisher of Branded Entertainment Monthly, a joint effort with VNU Media, detailing industry statistics, gaps, and trends. He’s been a featured speaker at NAPTE, The Next Big Idea, and a news source in The New York Times, The Washington Post, The Wall Street Journal, ABC, CBS, CNET, and Investor’s Business Daily. Greenfield studied Biochemistry at the University of Maryland, holds dual degrees from Southern California University of Health Sciences and is an instrument-rated pilot.   Jeff Greenfield at C3 metrics Jeff Greenfield on LinkedIn Jeff Greenfield on Twitter

The Coming Standards and Best Practices in Attribution with CIMM’s Jane Clarke

Izzet Agoren knows:  Accurate attribution models cannot be built by data scientists alone…you need a team who understands how media operates in the real world.  An electrical engineer who launched his own ISP in 2002 in Cypress,  Izzet search for the signal in the noise led him to AdTech.  As the VP of Data Science for Rauxa, hear how he’s overcome the barriers to better measurement.   Guest bio: Izzet is a technically trained engineer who found his way to ad tech and data science. His vast contributions include the VAST 4.0 and VAST 4.1 standards with the IAB Tech Lab, he has served on the Mobile Marketing Associations Messaging and Programmatic Committees, IoT Council; and the Internet Advertising Bureau's Programmatic and Data councils.   While at Penn State, he co-authored multiple, peer-reviewed publications in the area of real-time video communications for 4G wireless communications and his work at Motorola lead to focused development of efficiencies in IEFT standards that defined VOIP on packet networks for mobile carriers.   He founded Extended Broadband in 2002, a regional fixed wireless internet service provider that spanned four countries — all of which had strained diplomatic and political circumstances. In 2007 Izzet joined a team that won four media awards for a Semantic targeting technology in marketing technologies. Izzet’s further engagements with Integral Ad Science and TRUSTe exposed his technical background to the enabling capabilities that verification and privacy provide the digital marketing and advertising landscape.   He is currently serving as the VP of Data Intelligence at Rauxa, where he leads Artificial Intelligence and machine learning product development.   He is an elected Senior Member of the Institute of Electrical and Electronics Engineers, holds a Master’s degree in Electrical Engineering, and is a Fulbright Scholar.                 Key takeaways: [2:00] I introduce today’s guest, Izzet Agoren, and ask him about how he came to be where he is today.   [5:24] Izzet remembers when he launched his own ISP in Cypress in 2002, climbing on roofs and boosting microwave signals with antennas and amplifiers.   [9:12] Moving into his position at Rauxa, Izzet was tasked with elevating the function of the department from being descriptive to prescriptive with data.   [12:17] Izzet and I unpack the concept of viewability and the issues surrounding it — a lot of ads aren’t seen but models don’t take it into account — most of the models are made by data scientists who have zero media experience and the model outputs don’t make sense.   [15:53] Izzet shares his steps to making a business, a department, or a team more proactive: it always begins as a philosophical concept.  He also touches on the two ways data & better measurement can be proactivity presented to a client: (i) as a media product or (ii) as a data product.   [18:56] In some cases, clients know that they’re missing out by not using attribution. They are unable to pursue this ROI either because they’re not ready or because there’s a perception that it’s either too complex or too expensive to deploy or that there will be political barriers.   [20:02] Measurement is ‘table stakes’ to buying media. Izzet has been kicked out of meetings for saying so.   [21:37] Izzet hopes that embracing attribution won’t take a new generation of people as the alternative is that the walled gardens will take it on. In the end, this acceptance movement should begin with more marketers bringing this function in-house.   [26:56] In terms of the future, Izzet believes that attribution should get progressively easier as offline behaviors and channels become digitized. Data points will become deterministic and make the analysis more accurate, near real-time.   [29:52] Is having complete data possible?   [32:04] Izzet shares one thing he knows that no one else does — he doesn’t profess to know any more than anyone, but he does share a recent discovery of his. I thank him for coming on the podcast and sharing so much of his experience.   Be sure to tune in for the next episode and thanks for listening!     Connect with our guest: Izzet Agoren on LinkedIn Izzet Agoren on Twitter   Mentioned in this episode: Book:  Causality: Models, Reasoning and Inference, by Judea Pearl PegasusCRM The Shapley Value Markov Models The Apache Foundation Apache Atlas Apache Delta (now retired)   About your host: Jeff Greenfield is the Co-Founder and Chief Attribution Officer of C3 Metrics. As the chief architect of the platform, Greenfield worked directly with the former CEO and Chairmen of Nielsen to solve advertising’s Attribution problem.   Greenfield’s history of technology and marketing initiatives have served blue-chip clients including GlaxoSmithKline, Kimberly-Clark, Sony BMG, Black & Decker, Forest Labs, Plum Creek, and more.   Prior to co-founding C3 Metrics, Greenfield was a recognized thought leader in the area of Branded Content as publisher of Branded Entertainment Monthly, a joint effort with VNU Media, detailing industry statistics, gaps, and trends. He’s been a featured speaker at NAPTE, The Next Big Idea, and a news source in The New York Times, The Washington Post, The Wall Street Journal, ABC, CBS, CNET, and Investor’s Business Daily. Greenfield studied Biochemistry at the University of Maryland, holds dual degrees from Southern California University of Health Sciences and is an instrument-rated pilot.   Jeff Greenfield at C3 metrics Jeff Greenfield on LinkedIn Jeff Greenfield on Twitter   Tweetables (edited): “We find signals from noise, conversions from non-conversions and clicks from those that didn’t click. We are always looking for that signal to noise ratio and always looking for that return on investment.” — Izzet Agoren   “The demand was so fierce that I got threats from some of my customers!” — Izzet Agoren   “All models are wrong, some are useful.” — Izzet Agoren   “You don’t have to have your entire data stack and your entire data warehouse in order to perform the correct measurement of your media investments. It’s not as complex as people think.” — Izzet Agoren   “You just have to have the will to do data measurement, but it pays for itself many times over.” — Izzet Agoren

Accurate Attribution with Rauxa’s VP of Data Science Izzet Agoren

When Alice Sylvester exited the agency side of advertising, she witnessed both the emergence of market research and the explosion of digital advertising. Now as marketers embrace multi-touch attribution for media, will we see a day where brand and media metrics meet in the middle? Hear her thoughts on privacy changes leading to an attribution apocalypse – and what’s next.   Guest bio: Alice Sylvester has held a variety of research and planning positions at major advertising agencies including DraftFCB, Young & Rubicam, Leo Burnett, and J. Walter Thompson. She was Chairman of the Board for the Advertising Research Foundation, a member of the Editorial Review Board of the Journal of Advertising Research, and was recently inducted into the Marketing Research Council Hall of Fame.   She has chaired the David Ogilvy Awards for Research Excellence, as well as The Emotional Response to Advertising Initiative. Alice is a co-author of Advertising in the Mind of the Consumer.   She’s currently a partner at Sequent Partners where she is involved in industry ROI initiatives, new media metrics development, and cross media measurement.   She is also the content producer for Attribution Accelerator held in October in New York City.       Key takeaways: [2:00] I introduce today’s guest, Alice Sylvester, and ask her about how she came to be where she is today. [6:36] I mention the dual roles of advertising — brand preference and sales impact, both of which can negatively affect each other — and ask Alice if she sees any way or any value in resolving this divide. [8:41] I mention a chat I had with a Capital One exec who has been doing brand lift studies and hopes to one day be able to pinpoint the KPIs responsible for brand love. Alice details why she thinks that we don’t have the data to answer these questions today. [12:52] Alice outlines where she sees multi-touch applications fitting into the current landscape of customer journeys as well as the promises it makes. [15:04] Has the industry gone too far with regards to attribution and privacy? Alice touches on privacy issues and coming regulations and what she calls the attribution apocalypse. [16:15] Some unfulfilled promises of attribution. [18:24] I’ve noticed that clients who don’t or won’t do attribution often have a lack of trust in where the data comes from and how it’s attributed. Alice and I discuss the possibility of breaking out of the confines of confidentiality and standardizing the process, or parts of it. [24:05] Alice offers that even if we understand the limitations of the datasets, attribution is something people should definitely jump into. Don’t wait for perfection! [26:02] In the past 10 years, even if it may seem that marketers have had reduced choices in terms of ad placement, Alice finds that digital out-of-home has offered a wealth of possibilities that were none existed before, however, there may less experimentation — everybody in the industry is stressed and overworked. [27:44] A.I. as a tool to alleviate oversight and optimization workloads — and a scary prospect for Alice as a creative person. [29:31] Is the agency of the future just a janitor, turning the lights on and making sure the machine works? [30:54] On the worth of continued measurements, Alice offers the example of a 12-year-old: you don’t know how they feel about your brand, but in four years they may be making purchases. The customer base always replenishes itself and changes. [33:45] Are we moving more towards a short term marketing environment? Alice offers that we’ve been in one for 20 years and touches on why and how attribution can help. [36:48] How much of a marketing budget should be devoted to metrics? Alice has an interesting answer. [38:40] Alice offers up some parting advice: get ready to face privacy restrictions on a mass scale and how it’s going to change the data landscape. I thank Alice for coming on the podcast and sharing so much of her experience.   Be sure to tune in for the next episode and thanks for listening!   Connect with our guest: Alice K. Sylvester at Sequent Partners Alice K. Sylvester on  LinkedIn   Mentioned in this episode: C3 Metrics   About your host: Jeff Greenfield is the Co-Founder and Chief Attribution Officer of C3 Metrics. As the chief architect of the platform, Greenfield worked directly with the former CEO and Chairmen of Nielsen to solve advertising’s Attribution problem.   Greenfield’s history of technology and marketing initiatives have served blue-chip clients including GlaxoSmithKline, Kimberly-Clark, Sony BMG, Black & Decker, Forest Labs, Plum Creek, and more.   Prior to co-founding C3 Metrics, Greenfield was a recognized thought leader in the area of Branded Content as publisher of Branded Entertainment Monthly, a joint effort with VNU Media, detailing industry statistics, gaps, and trends. He’s been a featured speaker at NAPTE, The Next Big Idea, and a news source in: The New York Times, The Washington Post, The Wall Street Journal, ABC, CBS, CNET, and Investor’s Business Daily.   Greenfield studied Biochemistry at the University of Maryland, holds dual degrees from Southern California University of Health Sciences and is an instrument rated pilot.   Jeff Greenfield at C3 metrics Jeff Greenfield on LinkedIn Jeff Greenfield on Twitter   Quotes (edited): “Media test was a very, very hard measure of performance: you either moved stuff off the shelf, or you didn’t.” — Alice K. Sylvester   “There are no people in media, it’s just big numbers. Account planning is the opposite.” — Alice K. Sylvester   “Originally everything was market-mix modeling.” — Alice K. Sylvester   “We are not at the stage where we can measure brand growth through analytic review of KPIs and behavioral responses.” — Alice K. Sylvester   “We’re still in adolescence on all this stuff, but it will get better.” — Alice K. Sylvester   “You have to separate the ideal and the promise of attribution from today’s practice because we know that there are some enormous holes in the journey, with the walled gardens of Amazon and social.” —  Alice K. Sylvester   “Everybody in the advertising industry is stressed and overworked.” — Alice K. Sylvester   “I hear people say long-term is one or two years and that’s crazy! Long-term on a brand build is 10 years, 20 years, 50 years.” — Alice K. Sylvester

Attribution Apocalypse with Alice Sylvester

When Jim Spaeth co-founded Sequent Partners, he had no idea how much the business of measurement would change. After serving as President of the ARF and decade developing new research tools he could not dream of doing anything else. Hear how (and why) he’s embracing industry change. Guest bio: Jim Spaeth, is co-founder of Sequent Partners, the foremost thought leadership consultancy for brand and media measurement, and ROI.  Prior to co-founding Sequent Partners, Jim served for seven years as president of the Advertising Research Foundation. Under Jim’s leadership, the ARF expanded its scope to incorporate all aspects of market research practice on a global basis, including marketing and media, ROI, CRM, brand valuation, digital marketing, and the transformation of the research function to a discipline focused on the value creation.   Prior to his leadership role at the ARF, Jim spent over a decade developing new research tools to improve client’s business performance, and led media research and planning functions at General Foods, and Young & Rubicam, an inductee into the Market Research Council Hall of Fame in 2016, he was honored by the Advertising Research Foundation in 2017, when he received the Erwin Ephron Demystification Award.   He is the co-author of Market Research Matters and numerous articles, as well as a frequent conference speaker. Jim’s a true student of measurement and that’s why I’m excited he’s here with us today.   Key takeaways: [2:00] I introduce today’s guest, Jim Spaeth, and asks him about how he came to be where he is today. [7:06] Jim touches on why attribution came to surpass marketing mixed modeling and how it has evolved into the ability to read today and make a change tomorrow. This quick turnaround time and this agility are responsible for attribution’s current spike in popularity — and some of the mistakes and omissions newcomers tend to do! [11:17] I highlight a point made by Jim that attribution is an offshoot of media mix and marketers need to be involved, not just data scientists who don’t have any knowledge of the previous 30-40 years of marketing data analysis. [12:50] Jim shares an example of how he approaches building a mental model for their business with a client and which KPI he helps them pick out and why. Understanding how your business operates is the starting point to any kind of marketing strategy — including attribution. [16:48] Ignoring history will lead to avoidable mistakes, I point out the Netflix problem: “too much is like not enough.” [18:25] Jim uses an example to underscore one of the big issues with data gaps on the publisher side: the missing variable bias. [24:34] Marketers used to be idea people, they would spend time building their customer avatar and fleshing out strategies, but there has been a shift towards the data-driven marketer, which is much more akin to finance. I ask Jim why there is no love for attribution in finance? [26:31] Jim and I discuss the ideal organizational place of attribution. [28:09] Is Insights a wizard? [29:02] Jim and I dive into what we see as the future of attribution, despite the missing variable bias and a few caveats. [37:09] Before closing out, Jim makes a special mention of the value of creative. [39:07] I thank Jim for coming on the podcast and sharing so much of his experience.   Be sure to tune in for next episode and thanks for listening!   Connect with our guest: Jim Spaeth at Sequent Partners Jim Spaeth on LinkedIn   Mentioned in this episode: C3 Metrics Sequent Partners Advertising Research Foundation Book:  Market Research Matters: Tools and Techniques for Aligning Your Business, by Jim Spaeth   About your host: Jeff Greenfield is the Co-Founder and Chief Attribution Officer of C3 Metrics. As the chief architect of the platform, Greenfield worked directly with the former CEO and Chairmen of Nielsen to solve advertising’s Attribution problem.   Greenfield’s history of technology and marketing initiatives have served blue-chip clients including GlaxoSmithKline, Kimberly-Clark, Sony BMG, Black & Decker, Forest Labs, Plum Creek, and more.   Prior to co-founding C3 Metrics, Greenfield was a recognized thought leader in the area of Branded Content as publisher of Branded Entertainment Monthly, a joint effort with VNU Media, detailing industry statistics, gaps, and trends. He’s been a featured speaker at NAPTE, The Next Big Idea, and a news source in: The New York Times, The Washington Post, The Wall Street Journal, ABC, CBS, CNET, and Investor’s Business Daily.   Greenfield studied Biochemistry at the University of Maryland, holds dual degrees from Southern California University of Health Sciences and is an instrument rated pilot. Jeff Greenfield at C3 metrics Jeff Greenfield on LinkedIn Jeff Greenfield on Twitter   Quotes (edited): “Facebook has attribution, Amazon has attribution, marketers feel like they have to have it but they don’t really understand it!” — Jeff Greenfield   “Attribution is the manifestation of a dream we’ve had for a long time.” — Jim Spaeth   “Garbage in, garbage out; bad data is going to end up with bad results.” — Jeff Greenfield   “When somebody just approaches this with a lot of data and they throw machine learning at it, or any analytic technique thoughtlessly, God knows what you’ll come up with!” — Jim Spaeth   “It’s science, and it starts with a hypothesis and then you bring in the data and you prove it or disprove it and in an iterative process you refine it until you have a model that’s validated in its ability to predict.” — Jim Spaeth   “The biggest issue is that there is no transparency into the data, or into the methods, there is a need for an industry laboratory.” — Jim Spaeth   “Attribution is measuring in-market performance for specific creative executions.” — Jim Spaeth  

Attribution’s Missing Math with Jim Spaeth

This Is Attribution

Learn the steps to take, and mistakes to avoid, to land the job of your dreams. Presented by Right Management Florida/Caribbean

When the day before Thanksgiving rolls around, you might be tempted to shut down your job search and enjoy the holidays. Nothing will be going on until the first of the year, you presume. Not so fast! There's nothing wrong with enjoying the holidays, but you do need to stay engaged in your job hunt. Many companies have their next year budgets and projects in place and are recruiting people to start work in January. Looking in January is too late for jobs at these companies.  If not hiring in December, many HR groups are lining up candidate connections to get off to a good start come January. Fewer job seekers try to find jobs during this period, so competition is not as intense. You will have an easier time standing out from the crowd NOW. Casual networking opportunities abound at holiday parties, in shopping lines, and other places where people gather. Although a little more elusive because so busy, people can also be more generous with their time and conversation when in the holiday mood.  Subscribe to the Show On Apple Podcast: https://podcasts.apple.com/us/podcast/landed-advice-on-landing-the-job-of-your-dreams/id1478513628 On Spotify: https://open.spotify.com/show/3OReMwjKcX89oMc1iWKtaR?si=8aeAsyuHS5q31txpjUqm8g On the Stitcher App: https://www.stitcher.com/podcast/lee-silverstein/landed-advice-on-landing-the-job-of-your-dreams?refid=stpr.   Follow Right Management Via Our Website: https://www.rightflorida.com/ On LinkedIn: https://www.linkedin.com/company/right-management-florida-caribbean/ On Facebook: https://www.facebook.com/RightManagementFlorida/ Email the show - podcast@rightflorida.com

Job Searching Over the Holidays - Rebroadcast

Whether we're talking about your resume or LinkedIn profile you only have a few seconds to capture the reader's 9hiring manager, recruiter) attention. Stop wasting these valuable seconds telling them what they already know. Subscribe to the Show On Apple Podcast: https://podcasts.apple.com/us/podcast/landed-advice-on-landing-the-job-of-your-dreams/id1478513628 On Spotify: https://open.spotify.com/show/3OReMwjKcX89oMc1iWKtaR?si=8aeAsyuHS5q31txpjUqm8g On the Stitcher App: https://www.stitcher.com/podcast/lee-silverstein/landed-advice-on-landing-the-job-of-your-dreams?refid=stpr. Follow Right Management Via Our Website: https://www.rightflorida.com/ On LinkedIn: https://www.linkedin.com/company/right-management-florida-caribbean/ On Twitter: https://twitter.com/RightFlorida On Facebook: https://www.facebook.com/RightManagementFlorida/ Email the show - podcast@rightflorida.com  

Stop Telling Hiring Managers What They Already Know

Do job candidates face ageism in their search. At times, yes. Often times; however, it's the candidates behavior that shines light on their age rather than where it's supposed to be; on their skills and expertise. In this episode we discuss how even subtle things like your word choices, dress and even your email address can put the spotlight on your age. Subscribe to the Show On Apple Podcast: https://podcasts.apple.com/us/podcast/landed-advice-on-landing-the-job-of-your-dreams/id1478513628 On Spotify: https://open.spotify.com/show/3OReMwjKcX89oMc1iWKtaR?si=8aeAsyuHS5q31txpjUqm8g On the Stitcher App: https://www.stitcher.com/podcast/lee-silverstein/landed-advice-on-landing-the-job-of-your-dreams?refid=stpr. Follow Right Management Via Our Website: https://www.rightflorida.com/ On LinkedIn: https://www.linkedin.com/company/right-management-florida-caribbean/ On Twitter: https://twitter.com/RightFlorida On Facebook: https://www.facebook.com/RightManagementFlorida/ Email the show - podcast@rightflorida.com  

Rebroadcast - Are You the Cause of Ageism In Your Job Search?

By now you've probably seen or heard one of the many ads from the popular job boards. The next time you hear one, listen closely. To whom are they marketing the "benefits" of their site? It's almost always to the employer; the one who will pay their fee. In this episode Lee and Jane discuss why spending the majority of time and energy on job sites rarely leads to landing a new job (Here's a hint - it's a numbers game and you'll have better luck at a casino). Subscribe to the Show On Apple Podcast: https://podcasts.apple.com/us/podcast/landed-advice-on-landing-the-job-of-your-dreams/id1478513628  On Spotify: https://open.spotify.com/show/3OReMwjKcX89oMc1iWKtaR?si=8aeAsyuHS5q31txpjUqm8g  On the Stitcher App: https://www.stitcher.com/podcast/lee-silverstein/landed-advice-on-landing-the-job-of-your-dreams?refid=stpr.   Follow Right Management Via Our Website: https://www.rightflorida.com/ On LinkedIn: https://www.linkedin.com/company/right-management-florida-caribbean/ On Twitter: https://twitter.com/RightFlorida

Rebroadcast - The Trouble With Focusing on Job Boards

Career Management consultant, Travis Black, returns to discuss what job seekers need to know about working with recruiters. He discussed:  The difference between internal corporate recruiters, contingency recruiters and retained recruiters. How to most effectively work with recruiters. Important questions job seekers should ask when working with recruiters. The role of recruiters; what they do and don't do.  Subscribe to the Show On Apple Podcast: https://podcasts.apple.com/us/podcast/landed-advice-on-landing-the-job-of-your-dreams/id1478513628 On Spotify: https://open.spotify.com/show/3OReMwjKcX89oMc1iWKtaR?si=8aeAsyuHS5q31txpjUqm8g On the Stitcher App: https://www.stitcher.com/podcast/lee-silverstein/landed-advice-on-landing-the-job-of-your-dreams?refid=stpr. Follow Right Management Via Our Website: https://www.rightflorida.com/ On LinkedIn: https://www.linkedin.com/company/right-management-florida-caribbean/ On Twitter: https://twitter.com/RightFlorida On Facebook: https://www.facebook.com/RightManagementFlorida/ Email the show - podcast@rightflorida.com

Rebroadcast: Working With Recruiters; What Every Job Seeker Needs to Know

Landed! Advice on Landing the Job of Your Dreams

Kick in the Yes Podcast features real stories of inspiration, change and the journey to success in life, love, and business.  It’s TIME to break through the barriers that stop us from moving forward with passion and purpose.  NO MORE listening to the naysayers or wondering if it’s even possible to d...

Self-Improvement

In this episode, Lisa talks with Resa Eisen, MSW., RSW  a clinical social worker, therapist, mediator, and conflict resolution specialist with over 40 years of experience in dealing with clients.  What are the dangers of people-pleasing? Find out what people-pleasing is, the conflicts it creates, and how we can change patterns for healthier relationships in work and life. "A very real symptom of being a people pleaser is you're just spent."  

The Danger of People Pleasing

In this episode, Lisa talks with Berni Xiong about how she chose health over hustle after she clocked out of a toxic work environment and her journey to finding a dream job where work-life balance matters. We talk about possibilities and opportunities, why work-life balance matters, and the YES moment that changed it all.   Berni shares the Agile Six experience where the company culture is a healthy one and you are encouraged to show up as your whole self, to be authentic, share your wisdom, knowledge, and strengths and do meaningful work.  Topics Discussed: Health over Hustle Wellness in the WorkplaceFears that come with leaving EntrepreneurshipWhy I left a toxic workplace environmentWhat it's like to work for a company that cares What is wholeness and why does it matter Work-Life Balance  Her Role at Agile Six  Authenticity  Purpose  Meaningful Work  Learn more about this episode at Kickintheyes.com 

Health Over Hustle

   Have you wondered what the future of work looks like? What does it look like when you put people first and what would it take for workplaces to be the places where people really thrive, where they find and connect to their purpose, where human relationships matter and the workplace actively supports personal growth.   In this episode, Lisa talks with Christine Hildebrand and Wendy Horng Brawer, co-founders of Intune Collective, about how their business and the business of being human has an impact on our future as we enter the era of new possibilities. This is a time a tremendously dynamic time on the planet, the era of new possibilities is an orientation for CEOs and leadership teams, and organizations to look toward what is the possibility because if we are reinventing now if this is reinvention time, then we can wipe the slate clean, and imagine what we can have versus what we can't, this is a time of tremendous healing too because we have all of these divides that are happening, right? Economic divides, spiritual divides, racial divides, environmental. And so we have an opportunity here, and this is what in tune helps organizations do is that we help them ground into their reason for being what their core purposes, what they want to create, as a leadership team and unify around a common purpose. If we do that, as human beings, the sky's the limit, the opportunities and the possibilities are endless, but it requires everybody to come together and orient themselves toward this unity, and then originate solutions, maybe from different places than they had originally thought. And certainly different from how we have been operating in the past. Topics Discussed in this Episode include: Future of Work  Humanity in the workplace  The Business of Being Human  Synergistic Consulting  Transformation at the C-Suite CEO & Leadership Success Possibility Summit  How Intune Collective is leading the way in the C-Suite as we enter the era of new possibilities. Learn more about this episode at Kickintheyes.com      

The Future of Work in the Era of New Possibilities

In this episode, Lisa talks with Maxine Cunningham, CEO of Pick My Brain, about the future of work and the world's first knowledge marketplace where we can all exchange knowledge, more easily and be rewarded for it. Share knowledge. Get Paid for it. Wait, there’s more!  We’ll talk about why now is a great time to dabble in Entrepreneurship, a new economy, and how you can start benefiting from all of it.  Imagine a marketplace as big as Amazon, only, instead of buying outsourced products, you are buying conversations, private sessions. monthly retainers and other unique knowledge-based services from the world's most interesting people. This is Pick My Brain and I'm thrilled to announce it is now open to everyone and gives you the opportunity to share your knowledge and get paid for it. Sounds good. Right? A new economy with new rules is emerging!  The time is now for you to let the world know they can now formally book and pay you for your time, knowledge, experience, ideas, wisdom, energy, passions, and unique offers!     Why now is a great time to dabble In entrepreneurship!  I really believe that everyone's got to learn how to be entrepreneurial in this new age. I see more people moving over to entrepreneurship and here's a great entry point. Start with Pick My Brain and let Max and the team help you because she'll give you the tool, the marketplace, the discoverability, the community, and networking events. Wait, there's more!  Honestly, the team is also going to make you really cool content because we've seen how hard it is for such brilliant people to let people know that this asset now exists.  Tune in and listen to and make sure to visit kickintheyes.com to learn more about Max and Pickmybrain.world.    

Share Knowledge. Get Paid for It. Yes You Can! | Meet the CEO of Pick My Brain

In this episode, Lisa talks with Barrier Free Design Consultant Tanelle Bolt about her strengths struggles, and how the day she became a paraplegic everything changed in her world. Tanelle had an accident at the age of 27 and all of her efforts since then are dedicated to breaking down the physical barriers of the world and the perceived judgment of those who live in it and create barrier-free spaces for all. She is the founder of RAD Society and SoulFly Experiences.  Learn more about Tanelle Bolt, RAD Society, and SoulFly Experiences at kickintheyes.com   

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