If you're starting an online business, it's SO hard to decide where to spend your money, and we're living in a day and age where it's so incredibly easy to start a business.

Back when I started my career in Marketing and thinking of the types of businesses we'd work with - you needed a lot of capital to get a company up and off the ground. If you had a bricks and mortar business - you had to pay rent, purchase equipment and hire staff, and then in order to market your business, you'd have to pay thousands to use the available advertising channels at the time to get the word out - you'd be spending hours and hours walking around and putting flyers in letterboxes, investing oodles of money into TV, radio and newspaper ads.

But today, you need none of that. It's literally so much easier to start your business, and you can do it all online.

Now I invested a little differently in my business when I was starting out because I already had a website and some other bits and pieces, but if I was a beginner, this is where I'd invest my money:

In this episode, I share:

Grab a pen and paper and tune into today's episode and reach out on Instagram @launcheasylife to let me know what you think!

And P.S. If you've invested differently in your business, no regrets! It's all things we spend money on differently and you're most welcome to spend more or less (I spent $5,500+ to get my business up and running - but I always had the mindset that it was a temporary loan, and then committed to putting in the work and showing up to earn that money back... and I did).

Any links mentioned in the show:

Try Kartra

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Y'all, I can spot your ChatGPT sales pages, ads and social media posts from a mile away and sorry not sorry but you're doing yourself a disservice.

So, in my very first guest expert interview, I've brought on my friend and copywriter Elizabeth McKenzie from Write or Die to talk to us about how to write less snoring copywriting, and specifically how to get better at writing sales pages that convert.

In this interview, Elizabeth talks about:

Tune into today's interview with Elizabeth and get ready to overhaul (in a good way) your sales page!

Any links mentioned in the show

Visit the Write or Die website

Follow Write or Die on Instagram

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If you have 1:1 sessions as part of your coaching or practitioner business, you're going to love these discovery call tips, and specifically 11 tips on how to convert more people from your discovery calls (that nobody really talks about!)

In this episode you'll learn:

Tune into today's episode to start really rocking your discovery calls, and also peep at the episodes below that you'll also want to listen to.

Any links mentioned in the show

Link to the show from the previous week on how to get more discovery calls

7 reasons why I always show my price on my website

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Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

While the majority of what I love teaching and working with people on is creating and launching a signature online course (because Passive Income is just the coolest thing ever... but moreso, it allows you to have time to rest... support your family and pursue other passions in life!) - we've worked many, many times with health and wellness business owners on their 1:1 services.

Specifically, what I love working with coaches and practitioners on is how to create more of an automated and easier discovery call process so that you can free up time to serve your people and show up for your audience, and we do this by being really strategic with our packages, and then usually, leveraging things like Facebook and Instagram Ad funnels and simple yet strategic email sequences - to make that happen.

Maybe you love 1:1 services, maybe you're just getting started and want more experience in order to find out your best flow and get some revenue and testimonials through the door, and so whatever the reason, in today's episode we're talking about how you can get more discovery calls in order to get more sales, and to be truthful (especially the last tip) so much of this is stuff I don't see anyone else really talk about, but it's things we implement with all of our Mastermind and 1:1 clients and it works really well.

Tune into today's episode on how to get more discovery calls, and feel free to reach out to me on Instagram if we can help you!

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By popular demand we're releasing an episode of the podcast on How to deal with trolls and triggered people—and I wanted to include that second part in there because yes, sometimes you'll get trolls (but often they're easy to deal with because trolls are just folks intentionally trying to cause some mischief) but what's harder and hits harder emotionally - is triggered people who are raging or attacking you.

And over the years in the Well Conceived Mastermind, we've worked with many coaches and practitioners who've experienced constructive and negative feedback either publicly or privately, as well as uncovering that there are many coaches and practitioners out there who are afraid to write anything even remotely controversial or have an opinion in case they ever experience trolls or triggered people.

What you need to understand though: is that if you ever want to have a successful business, you need to understand that this is an inevitable part of doing business, and... if you are always so ever conscious of never ruffling any feathers in your business, you'll likely never grow.

The reason being is that people don't resonate and buy from vanilla.

They resonate and buy from:

Pineapple on pizza

Baked chocolate cookie ice cream with chocolate swirl

And sometimes when you repel people (hint: why I never worry about unfollows on Instagram FYI) is because the people you repel were likely never going to buy from you (or potentially anyone) anyway, but... the people who see that you have an opinion that you're different from the sea of lemmings out there in the internet space, are the people who are going to deeply resonate and identify with you... and lead to the sale.

So in this episode, I'm talking all about my experience and some of the feedback I've received from my audience over the years, why I don't take it personally and how I decide what to do next with posts and content that have received feedback.

Tune into this week's episode and let me know what you think!

Any links mentioned in the show

Peep the below Crisis Communications Social Media Flow Charts that might be helpful

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Today on the podcast I'm talking about 8 uncommon things I did in the early days of growing my business (that most people won't do) and I'm talking about this as I'm feeling reflective about the growth that we've accomplished in my life coaching brand.

We're in the midst right now of launching my signature program, The Reset for the final time ever so that I can create more spaciousness in my life moving forward - which I'm thrilled about, and this morning I checked our insights on Instagram and we're tracking with reaching 230k accounts in the last month, as well as recently hitting the 1 million downloads mark on the podcast. Our Pinterest also continues to gather views for our website and posts (even though I haven't been active there in almost a year) - we're sitting at 213k monthly views and all we've published there is repeating posts from years ago.

So how did I do it?

And this is what I want to address today. Not by just posting on Instagram 3 x per week.

It's easy to look at someone who has a larger account and see their success and think that's all it takes, but full disclosure - in the start it might be a fair whack of work!

So in today's episode I talk to you about 8 of the things I did in the early days of my business to set up the foundations that we have today.

I hope you find it incredibly helpful and please reach out to me in the DM's at @launcheasylife if you have any questions at all (love when y'all reach out).

Any links mentioned in the show

Discover the 3 types of posts I've used to grow my Instagram to reach 250k per month

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Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

If you're working in health and wellness in any capacity (life coach, dietician, naturopath, acupuncturist - any profession that focuses on physical, emotional or spiritual wellbeing and health) - you've probably been trained to offer single sessions to frow your business, and if you've been following me for a while you know that's absolutely not the approach I recommend.

Why? Because you've probably created your business so that... in essence, you could make a living working more flexible and probably part-time hours, and don't want to sacrifice income in order to have that... and even if you're just starting out and feeling like you just want to make some money - I guarantee that deep down, you don't want to make chump change.

Single sessions appear great on the outside - like OMG I'm earning $120 per hour, but when it boils down - you're likely only going to be keeping 50% of that as take-home pay (at best) and then you'll probably spend more than double that time doing tasks that are necessary for growth, prospecting and admin - like bookkeeping, handling enquiries, professional development, website edits, social media etc.

That means that when all is said and done, you'll probably walk away with an income that is more like $30 per hour - and only that amount if you're full.

So... you've probably spied the internet and maybe searched things like 'passive income ideas for naturopaths' and wondering what product do you create next? Do you stick with 1:1 sessions (and how do you make that more sustainable? Do you create an online course? Or do you create a $27 ebook or collection of resources? In this episode, I'll walk you through which product you'll likely want to create and when the right time is to create each different type of product in your business.

If this episode is helpful, make sure you subscribe and make sure you also come and follow me @launcheasylife on Instagram.

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Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

When people reach out to me in the DM's of Instagram, one of the biggest questions I'm asked (especially about Launch Easy Life and when the right time to join us) - it's - I'm just starting out - should I continue to build my audience for a while longer? Or should I create my program?

And my opinion might not be what everyone else says but I'm generally in the camp of - you can start creating your program, wherever you are, and in today's episode I'm telling you some major reasons why that's the smartest approach.

You'll learn:

I know you'll LOVE this episode and walk away with some major clarity on whether you should be focusing on growing your audience or building out your signature program. If you do love this episode - come and let me know over at @launcheasylife

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Since I've had my business, I've run 3 memberships - 2 of which lasted a year before I closed them and pivoted elsewhere, and one that is still running to this day.

In today's podcast episode, I'm talking about my experience of running both online courses and memberships and 7 lessons (many unexpected) that I learned from each, as well as my preference and considerations for you if you're tossing up between running both.

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When I look at my business, I often think that if I could sit and tinker with tech all day, I'd be a very happy woman but I know that for so many of you tech feels like a gigantic headache.

I love researching and using tools in my business and they're one of the cornerstones of how I manage to get so much done in a short period of time - I have a list of STACKS of online tools I use in my business over in my black book opt in - DM me on Instagram @launcheasylife if you'd like a copy but today I'm sharing an in-depth look at my 4 ride or die tools in my business that help me save so much time. Honestly - if I could buy shares in these 4 companies, you best believe I would!

Tune into today's podcast for the full tea on my platforms.

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