In today's episode I'm taking you DEEP into how I plan my launches, my content and my promotions and I felt like now is the perfect time to take you behind the scenes of what that looks like in my business and how I put together my year.

One of the biggest lessons that I've had across 2023 was from right at the start of the year, when in December I didn't have my year, my launches and especially - my school holiday strategy fully planned out - and it looked like a GREAT Christmas break on a personal level, and we'd just come out of a six figure quarter at the end of the year so I wasn't super stressed about $$ - but because I had then taken my foot off the pedal, I entered the year playing catch up - and had a business hangover right through to the middle of the year.

So tune into today's episode to learn:

If you'd like to start learning how to launch and promote your courses - you might want to consider joining me in Launch Easy Life - where I show you how to create consistent and predictable revenue from your very own signature online course. You'll find all the details at launcheasylife.com/course.

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Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

If you're feeling the burnout of 1:1 services - this episode is for you.

Maybe you're back to back with clients and end the day feeling utterly exhausted and still like you're not making significant inroads in revenue Maybe you're feeling like there just isn't enough hours in the day between seeing clients to then go and do all the other things you're expected to do like bookkeeping and Instagram Reels and networking.

Of the clients I have worked with over the years - the people who have come to me as health and wellness practitioners (from life coaches to nutritionists) - about 70% of people come to me saying that they desperately wish to create a signature online course but just don't know how.

Well this is what we're going to break down in today's episode. Here's what you'll learn:

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What do my most successful clients have in common?

Well give things, almost exclusively.

On today's podcast you'll learn:

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I've spent the last 5 years coaching, mentoring and strategising with other women with 1:1 services and courses within health and wellness.

I've come to notice, time and time again, that the ones who succeed...in part-time hours, have these five strategies in common to help them get to six figures and beyond.

There might be one or two who don't do one thing - but everyone is doing at least 4/5 of these things, and the majority of business owners who've had success are doing all five of these in their business.

Of course, there's so many ways to run a business, but if you're missing one or more of these in your strategy - this might be a sign to consider incorporating them.

And if you'd like to explore what that might look like more - I'd love to invite you to jump on the waitlist for the Well Conceived Mastermind because creating peace + profit with funnels and smart marketing - for women in wellness and health - are what we do in Well Conceived.

⁠Click here for all the details and to jump on the waitlist.⁠

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Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

I think we all have mindset gremlins that we need to continually bring awareness to and overcome in our business and in today's episode I'm talking about 7 myths keeping you stuck in your business - and this is going to be particularly true for anyone who is feeling stuck at under six figures in revenue.

The absolute truth is that I've experienced and overcome nearly every one of these and when I have - is the time when business has been more successful, it's felt lighter and I've been able to reach the next level of where I want to go.

As you're listening to this episode - I encourage you to listen with an open heart and open ears and if there's something you're questioning or something that comes up for you - take a moment to either pause or circle back to so that you can identify where that belief is coming from and try to find evidence to discredit it within your mind.

So many of my audience are life coaches - and if that's you, you know this exercise so very well.

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On today's episode I'm giving you the FULL backstage pass into my online business in 2023. If you've been following along, you'll know that last year was a bit year of transition, big decisions and big changes across the business.

In this episode you'll get an insight into what sucked (across both my personal life and business), what worked and the lessons we've learned, as well as the things we're focused on moving into 2024.

I can already feel a different energy this year and I'm so excited to share my business journey with you!

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If you're planning for 2024 and ready to grow your service-based business past $50k (or $20k... $100k... $200k) then you'll want to listen to this episode.

We're going big picture and zooming out to look at what that's going to look like so that you can start to think bigger as you move into next year and consider what it's actually going to take to move forward and scale your revenue to a new level.

On today's episode of Well Conceived Business I'm talking about 7 things you need to do to move past $50k in revenue and it's my hope and intention that as you read this there's at least one or two things that you know deep inside your bones to be true.... but now someone (aka me) has just said it out aloud to you and it hits home.

Because, and I'm sure you've heard this phrase before - what got you here, won't get you there - and it's so true in terms of reaching the next level in business.

That first $50 - $100k is messy and it's about bold action and boostrapping - but once you start to get some traction - moving past that number with that approach - just breaks things and leads to burnout.

So, tune in today for the 7 things you need to do to move to your next income level.

And P.S. This is the exact thing we work through in the Well Conceived Mastermind - if you're a service-based health and wellness business and looking to elevate your revenue to the next level (without burnout) it's my pleasure to invite you to apply for the Well Conceived Mastermind March Intake - all the details are here.

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Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

In today's episode I'm talking about what's working in online business in 2024 and I don't even know if I'd go so far as to call them upcoming trends, because they're a reflection of what I've seen working already in 2023.

There was a big difference last year between the people whose markeitng and sales efforts were working and the people who saw their businesses drop off or plateau last year - I've seen a real shift in marketing and sales but I wouldn't say that sales are tough: they're just different and we can no longer do what we were doing last year or in the years prior because it just isn't going to work.

I've seen so many shifts across the years too - in 25 years' of marketing there's been huge shifts in the market so it's not about throwing the baby out with the bathwater - it's about leaning into human behaviour and psychology and leveraging new trends to optimise what is still working.

So here are the 6 things that are working now in online business

1. Specificity

People want to know exact details of things. They want case studies of clients and to know the exact steps they've taken and how they've achieved certain results. They want numbers. They want data. Consider how in where you show up for your people, you're including specific information.

2. Longer Lead times... but also more urgency

It's a fine line and something that we experimented with a bunch last year but people need... just generally more in order to make the leap. That means more nurturing and trust, but also more urgency in order to jump in with you. We experimented a lot last year with longer doors open periods, and I must admit they were really laid back, but this year we're really extending out our lead and prelaunch times, but going back to short doors open periods. We'll report back!

3. Consistency

Gone are the times when you could run a short Facebook Ads campaign or concerted effort on your Podcast (or even seasons) or Instagram (posts and stories!) during launch periods - the people who remain consistent are the people who are building massive trust and having businesses that work.

4. Sophisticated Funnels

When you're getting started I'm a huge believer in a really simple and plain business, but as you get traction and have optimised the basics, it's time to move into a more sophisticated business model and build out a more sophisticated funnel and ascension ladder. Note: that doesn't mean creating loads of moving parts and that's not what I'm talking about - but adding flexibility and more profit markers into your programs and products to optimise them. One of the things I am seeing work really well (and something we focus on in the Well Conceived Mastermind) is at I call feeder funnels and they're just such an important part of getting to the next level in your business after you've launched and have your signature program up and running because people have been so burnt in the past - they want to be able to 'try before they buy'.

5. Human Marketing

In a world of increasingly robot-created content (most of which is obviously so), but where humans are craving deep and meaningful human connection - it's the people who are able to build community, compassion and connection - through things that I don't see AI do well at all - storytelling, relatability and shared connection - who will really stand out - and thrive.

Ready to dive deeper into these topics and get more of my thoughts? Tune into the Well Conceived Business Podcast to find out more of my thoughts of what's working in online business in 2024.

P.S. The Waitlist is currently open for the Well Conceived Mastermind. If you're a health and wellness practitioner and currently at $20 - $250k revenue per year - jump on the waitlist here (P.S. this time last year we sold out - so I also encourage you to jot your name down and then reach out to my on Instagram as 30% of places are already taken.

Applications are currently open for the Well Conceived Mastermind - if your business is making $20 - $250k per year and you're ready to elevate it further (without the stress), I'd like to invite you to apply to join us. You'll find all the details here.

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If you listened to my episode a few weeks ago ⁠Walking away from $1 million⁠, you'll know that the way we set out this year has very much been different to the way we finished.

It's been largely uncertain and involved taking some scary leaps and trust falls in my business.

As we've navigated stuff with kids and embarking on our renovation - it's also felt like time in my business has been so incredibly tight (aka lots of work piling up) - yet, my business has remained a giant source of joy for me.

It's been a big learning curve over the past few years from frequently feeling overwhelmed and stressed in my business (especially when it feels like you're raising little people and they require so much of you) to feeling really even keel and steady in the business.

I spoke a little to this last week 9 mindsets I swear by as a multi-six figure Business Owner but here's a few ways I have worked to remove stress from my business - so that, by and large, it always remains a big source of joy for me and even when things don't go exactly to plan - I'm able to sit in gratitude and stay laser focused.

Applications are currently open for the Well Conceived Mastermind - if your business is making $20 - $250k per year and you're ready to elevate it further (without the stress), I'd like to invite you to apply to join us. ⁠You'll find all the details here.

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Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin