In this episode of The Pilates Business Podcast, host Seran Glanfield sits down with Julian Barnes, CEO and Co-Founder of BFS, to unpack the brand-new BFS Pilates Industry Report—the most comprehensive data set on profitable boutique studios to date. Together, they dive into what truly separates high-performing Pilates studios from the rest, including how smaller spaces, premium pricing, and dedicated management drive consistent growth and strong margins.

Whether you're wondering how your numbers stack up or what it actually takes to build a million-dollar Pilates business, this conversation offers data-driven insights and validation that success isn’t about size—it’s about strategy, systems, and smart operations.

You’ll learn:

• Why Pilates studios are leading the boutique fitness industry in profitability and revenue
• How the Find–Enroll–Retain (FER) framework fuels steady growth
• The #1 factor that consistently drives higher total revenue (hint: it’s not working harder!)
• Why referrals still outperform ads for lead generation
• And how independent, owner-led studios are thriving—without franchise backing
  
  
  

If you’re ready to transform your studio into a data-driven, profit-optimized business, this is a must-listen.

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Work with Seran:

🌟 Join the Thrive Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio

🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition