FREE COURSE: OVERCOMING THE HURDLES

=========================================

I'm doubling down on the Low No Drinker Podcast in 2025!

Starting next week, the show will be going to two episodes a week as I introduce the new Low No Drinker FAQ series of solo episodes where I will help you to find, understand and enjoy low, no & light drinks so that you can live a life less intoxicated on your own terms.

In this introductory episode, you can hear all about what it'll include and how you can get involved.

If you found this episode helpful, informative or entertaining in any way, please remember to hit SHARE and give a free gift to a friend who needs to hear this today!

=============================================
Low No Drinker: Bringing you closer to the people, places and brands leading the low, no & light alcohol revolution!


FREE COURSE - STARTING YOUR MINDFUL DRINKING JOURNEY: OVERCOMING THE FIRST HURDLES


SUBSCRIBE to Low No Drinker Magazine online or in print anywhere in the world.


FREEBIES - FREE STUFF FROM LOW NO DRINKER MEDIA



*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

FREE COURSE: OVERCOMING THE HURDLES

======
SHOW QUOTES 

“And so I doubled down on seeing if I could create the world's first good non-alcoholic wine. And when I say good, it was my definition of good, which it was quite nuanced.”

“I always want a democratic price point and qualitative relationship […] I want it to be the household name that we all turn to when we want a good non-alcoholic wine.”

======
SHOW SUMMARY 

Amanda Thomson needs little introduction to the world of AF wines; she’s the pioneering powerhouse behind the leading brand NoughtyAF.

In this episode, Amanda takes me on her journey from exuberant arts journalist with a penchant for champagne to becoming the founder of an alcohol-free wine brand with no pretence and only great flavour.

Amanda is, in equal parts, passionate, driven, concerned, and hopeful about a sector that is finally coming into its own.

Hear how she’s gone full circle from student to master and all the stops in between. This conversation is fun, open and heartfelt as we talk about everything from her mother’s entrepreneurial inspiration in the 70s to understanding how to open the doors stateside and make the US her biggest market to date.

Pour a glass, sit back & enjoy!

======
WE CHAT ABOUT
0:00 Coming up...
2:03 Amanda's story
11:36 The Noughty range
16:04 The great debates
18:29 Industry progression
23:10 The health perspective
25:27 Noughty in the USA
29:22 Diversity in business
33:51 Becoming a leading B-Corp brand
36:14 Creating a household legacy
41:38 What's next for Noughty
44:44 The BBQ-Q

======
NOUGHTYAF.COM  //  @NOUGHTYAF  //  [email protected]

======
BEST EPISODE TO CHECK OUT NEXT

#39 Bolle: The only double-fermented alcohol-free sparkling wine

Download your free quick start guide at lownodrinkermagazine.com/freegifts

If you found this episode helpful, informative or entertaining in any way, please remember to hit SHARE and give a free gift to a friend who needs to hear this today!

=============================================
Low No Drinker: Bringing you closer to the people, places and brands leading the low, no & light alcohol revolution!


FREE COURSE - STARTING YOUR MINDFUL DRINKING JOURNEY: OVERCOMING THE FIRST HURDLES


SUBSCRIBE to Low No Drinker Magazine online or in print anywhere in the world.


FREEBIES - FREE STUFF FROM LOW NO DRINKER MEDIA



*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

FREE COURSE - STARTING YOUR MINDFUL DRINKING JOURNEY: OVERCOMING THE HURDLES

 ======
SHOW QUOTES 

“I’m not anti-alcohol. I’m a really big believer in inclusivity and I’m a real believer in moderation.”

“I feel like I’m going from Blackberry to iPhone. There is massive change going on here, and the consumer is driving it.”

======
SHOW SUMMARY 

DioniLife is a new low/no beverage firm ready to shake up the marketplace. Working with Mash Gang AF beers as their first partner, this fledgling company already has big plans to bring exceptional liquid to the lips of low/no drinkers everywhere.

In this episode, CEO Damian McKinney and I talk gateways to full-strength alcohol, drinking responsibly and moderation & inclusivity.

======
WE CHAT ABOUT

0:00 Coming up...

1:54 Damian's story

7:48 Moderation & inclusivity

10:55 Drinking responsibly

15:13 DioniLife

20:40 Changing tastes

24:25 Mash Gang beers

33:22 Gateway drinks?

39:39 What's to come from DioniLife?

45:47 The BBQ-Q

======
LINKS

MASH GANG  //  @MASH__GANG  //  [email protected]

======
WE ALSO TALK ABOUT:
Big Drop*

======
BEST EPISODE TO CHECK OUT NEXT

#24 Going international with Big Drop Brewing co-founder Rob Fink

Download your free quick start guide at lownodrinkermagazine.com/freegifts

If you found this episode helpful, informative or entertaining in any way, please remember to hit SHARE and give a free gift to a friend who needs to hear this today!

=============================================
Low No Drinker: Bringing you closer to the people, places and brands leading the low, no & light alcohol revolution!


FREE COURSE - STARTING YOUR MINDFUL DRINKING JOURNEY: OVERCOMING THE FIRST HURDLES


SUBSCRIBE to Low No Drinker Magazine online or in print anywhere in the world.


FREEBIES - FREE STUFF FROM LOW NO DRINKER MEDIA



*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

FREE COURSE - STARTING YOUR MINDFUL DRINKING JOURNEY: OVERCOMING THE HURDLES

I'm breaking all the rules and taking a tiny break over Christmas/New Year, and I hope you are, too!

If you found this episode helpful, informative or entertaining in any way, please remember to hit SHARE and give a free gift to a friend who needs to hear this today!

=============================================
Low No Drinker: Bringing you closer to the people, places and brands leading the low, no & light alcohol revolution!


FREE COURSE - STARTING YOUR MINDFUL DRINKING JOURNEY: OVERCOMING THE FIRST HURDLES


SUBSCRIBE to Low No Drinker Magazine online or in print anywhere in the world.


FREEBIES - FREE STUFF FROM LOW NO DRINKER MEDIA



*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

FREE COURSE: OVERCOMING THE HURDLES

======
SHOW QUOTES 

“If we wanted to introduce a new variety, we can’t just make a bit in a barrel. We need thousands of bottles just to see if it works. So it’s not a very easy category to […] play around with.”

======
SHOW SUMMARY 

Alcohol Change UK describes Eisberg Wine as the ‘Grandaddy of alcohol-free wine”. That’s quite a moniker to live up to. In this week’s conversation, I speak to UK Manager Dan Harwood about the brand that’s been ubiquitous in the UK since the mid-eighties but is still iterating every day to improve the liquid in the bottle. 
 We talk red wine appreciation, vacuum distillation and new product development as I nose into what’s next for Germany’s Eisberg Wines here in the UK.

======
WE CHAT ABOUT

2:28 The Eisberg story

4:17 Dan's story

6:23 Why is good low/no wine so hard to find

10:03 Doubling capacity

12:04 What is dealcoholisation?

13:47 The Eisberg range

22:42 Bestsellers

25:01 How to enjoy alcohol-free red wine

28:08 Alcohol-free in Germany

33:39 What's next for Eisberg?

36:00 The role of customer feedback

39:34 The BBQ-Q

======
EISBERG WINES  //  @EISBERGWINE  // @DANHARWOODWINE

Eisberg wines are also available as part of the Club Soda in Majestic collaboration now available in every Majestic Wine store in the UK.
 
 

======
WE ALSO TALK ABOUT:
Athletic Brewing*

Lucky Saint*

Ish Daiquiri*

======
 BEST EPISODE TO CHECK OUT NEXT

#33 GNISTA's 'not' spirits & 'not' red wines with Erika Ollén

Download your free quick start guide at lownodrinkermagazine.com/freegifts

If you found this episode helpful, informative or entertaining in any way, please remember to hit SHARE and give a free gift to a friend who needs to hear this today!

=============================================
Low No Drinker: Bringing you closer to the people, places and brands leading the low, no & light alcohol revolution!


FREE COURSE - STARTING YOUR MINDFUL DRINKING JOURNEY: OVERCOMING THE FIRST HURDLES


SUBSCRIBE to Low No Drinker Magazine online or in print anywhere in the world.


FREEBIES - FREE STUFF FROM LOW NO DRINKER MEDIA



*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

FREE COURSE: OVERCOMING THE HURDLES

======
SHOW SUMMARY 

Ocean Beach Café is San Francisco’s leading alcohol-free spot. In this episode, founder Joshua James takes me on the journey from unexpected inspiration found walking into a failing deli to creating a space where once seen, the wonders of his AF bar, cannot be forgotten.

======
WE CHAT ABOUT

0:00 Coming up...

 2:40 Joshua's story

9:30 Other US venues

12:36 The vibe inside?

18:37 Comparing bars in the UK

25:45 Cali sober

28:32 The language we use

30:57 Big alcohol

36:39 Drinks of the future

41:25 On the menu at OCB

48:26 BBQ-Q

52:05 Josh's final thought

======
OCEAN BEACH CAFÉ  //  @OCEAN.BEACH.CAFE  //  JOSH ON YOUTUBE

======
WE ALSO TALK ABOUT:
Athletic Brewing*

Mash Gang*

Zeronimo

======
 BEST EPISODE TO CHECK OUT NEXT

#47 Psychotropic-curious with High & Dry founder Daniel Rowntree

Download your free quick start guide at lownodrinkermagazine.com/freegifts

If you found this episode helpful, informative or entertaining in any way, please remember to hit SHARE and give a free gift to a friend who needs to hear this today!

=============================================
Low No Drinker: Bringing you closer to the people, places and brands leading the low, no & light alcohol revolution!


FREE COURSE - STARTING YOUR MINDFUL DRINKING JOURNEY: OVERCOMING THE FIRST HURDLES


SUBSCRIBE to Low No Drinker Magazine online or in print anywhere in the world.


FREEBIES - FREE STUFF FROM LOW NO DRINKER MEDIA



*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

FREE COURSE: OVERCOMING THE HURDLES

======
SHOW QUOTES 

“You cannot buy premiumisation, in my view.”

“Out of the 95 sommeliers I think we tasted in the first six months, 85/86 are still working with us today.”

======
SHOW SUMMARY 

Wild Idol is a premium alcohol-free sparkling wine found in prestigious locations such as Selfridges, Harrods, and numerous fine-dining restaurants. 

In this episode, CEO Paul Beavis discusses in detail the process of producing a drink intended to be the best in the world, how premiumisation has and will continue to impact the category, and why Wild Idol has opted to be naturally alcohol-free at every step.

======
WE CHAT ABOUT

0:00 Coming up...

3:01 Paul's story

8:12 Being the best in the world

16:40 Naturally alcohol-free

23:11 Production volatility

25:39 Changing behaviours

29:39 Demanding quality

35:06 Premiumisation in low & no

43:22 Moving forward with caution

46:37 Wild Idol flavour profile

54:33 The BBQ-Q

======
TRY WILD IDOL  //  @WILDIDOL.OFFICIAL

======
WE ALSO TALK ABOUT:
Guinness 0.0*

£109 sparkling wine (French Bloom)

Big Drop*

======
 BEST EPISODE TO CHECK OUT NEXT

#39 Bolle: The only double-fermented alcohol-free sparkling wine

Download your free quick start guide at lownodrinkermagazine.com/freegifts

If you found this episode helpful, informative or entertaining in any way, please remember to hit SHARE and give a free gift to a friend who needs to hear this today!

=============================================
Low No Drinker: Bringing you closer to the people, places and brands leading the low, no & light alcohol revolution!


FREE COURSE - STARTING YOUR MINDFUL DRINKING JOURNEY: OVERCOMING THE FIRST HURDLES


SUBSCRIBE to Low No Drinker Magazine online or in print anywhere in the world.


FREEBIES - FREE STUFF FROM LOW NO DRINKER MEDIA



*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

FREE COURSE: OVERCOMING THE HURDLES

======
SHOW QUOTES 

“I think we're in a second phase of moderation. The first phase was all about mimicking the taste of alcohol. Now it's about mimicking the whole experience of alcohol: depth of flavour, complexity, mouthfeel and, of course, mood.”

 ======
 SHOW NOTES 

CBD, THC, micro-dosing, nootropics, adaptogens… there is a whole sub-category of ingredients making their way into the non-alc space, and in this episode, I speak to the founder of the High & Dry agency and co-author of a new report on the subject (The Future of Socialising: What’s next for the dry economy?) Daniel Rowntree, to spread some much-needed light on the subject both at home and abroad.

 ======
 WE CHAT ABOUT

0:00 Coming up

2:09 Meeting Daniel

3:26 UK / US - living Cali Sober

7:13 The law & the research

14:11 Adaptogens, nootropics & psychedelic derivatives

16:46 The impact on low/no drinks & drinkers

28:43 Daniel's story

33:47 Creating High & Dry

35:53 "Big alcohol"

39:22 The High & Dry report

43:18 Working with Daniel

44:22 On safari

46:06 The BBQ-Q

======
GET THE FREE HIGH & DRY REPORT // CONNECT WITH DANIEL ON LINKEDIN

======
WE ALSO TALK ABOUT:
Impossibrew*
Three Spirit*
Sentia*
Sparkling Dope Soda 

======
BEST EPISODES TO CHECK OUT NEXT

#38 80/20 living with MoodyBrew functional adult drinks

#45 - 5 brand new functional spirits from Smiling Wolf

Download your free quick start guide at lownodrinkermagazine.com/freegifts

If you found this episode helpful, informative or entertaining in any way, please remember to hit SHARE and give a free gift to a friend who needs to hear this today!

=============================================
Low No Drinker: Bringing you closer to the people, places and brands leading the low, no & light alcohol revolution!


FREE COURSE - STARTING YOUR MINDFUL DRINKING JOURNEY: OVERCOMING THE FIRST HURDLES


SUBSCRIBE to Low No Drinker Magazine online or in print anywhere in the world.


FREEBIES - FREE STUFF FROM LOW NO DRINKER MEDIA



*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

FREE COURSE: OVERCOMING THE HURDLES

=============
SHOW QUOTES
“Our friends would bring like a really beautiful bottle, like a premium bottle of spirit, but we would make the mixes and soft drinks, and so our friends called us the Tonic Twins.”

“I think we visited 120 accounts or something before someone said, ‘Okay, I'll buy one case’.”

============
SHOW NOTES
Raissa & Joyce De Haas are the twin power behind Double Dutch Mixers & Tonics. In this episode, we go right back to the beginning, from watching their parents host tasting parties for over a hundred guests in their annexed greenhouse distillery to knocking on 120 doors before making their first sales of Double Dutch.

It’s quite a journey, and they’re taking women everywhere with them as they scale their brand to be a partner in arms for females in hospitality everywhere, all the while ensuring that whatever is in your glass, their mixers give it the respect it deserves.

============
WE CHAT ABOUT
2:12 The Double Dutch story
7:27 The launch journey
13:26 Making 10 mixers & tonics
17:25 Supporting low/no drinkers
22:38 Bloody Marys & Margaritas
25:46 Bar & restaurant menus
28:20 Pregnancy or antibiotics?
29:41 Double Dutch Scholarship
36:51 Women in hospitality
42:24 The BBQ-Q 

============
Try Double Dutch*  //  doubledutchdrinks.com  //  @doubledutchdrinks  //  Double Dutch Scholarship

============
WE ALSO TALK ABOUT:
Noughty*
Caleño*
Everleaf*
Pentire*
Botan
Botivo*
By Women Built

Download your free quick start guide at lownodrinkermagazine.com/freegifts

If you found this episode helpful, informative or entertaining in any way, please remember to hit SHARE and give a free gift to a friend who needs to hear this today!

=============================================
Low No Drinker: Bringing you closer to the people, places and brands leading the low, no & light alcohol revolution!


FREE COURSE - STARTING YOUR MINDFUL DRINKING JOURNEY: OVERCOMING THE FIRST HURDLES


SUBSCRIBE to Low No Drinker Magazine online or in print anywhere in the world.


FREEBIES - FREE STUFF FROM LOW NO DRINKER MEDIA



*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.

FREE COURSE: OVERCOMING THE HURDLES

=============
SHOW QUOTES
“I wanted to create something which was for non-drinkers obviously. But also for drinkers. For those people like me who could no longer go out five, six nights a week all the time and drink alcohol. Who wanted to zebra stripe or some days no, and some days yes.”  

“I didn't like that feeling when you're tired, and someone would say, “Come out.” And you wouldn't go out, not because you didn't want to see them, but because, “Oh gosh, I might have to drink”, and I just didn't have that option out there.”

============
SHOW NOTES
Smiling Wolf is the brand new range of five functional spirits from founder Hamilton Lowe. In this episode, he shares the origin story inspired by the bartender’s best friend, Barroca! Why he decided to launch with a massive five different drinks and, of course, how his functional spirits work and what they can do for moderating drinkers.

============
WE CHAT ABOUT

0:00 Coming up
1:40 Launch challenges
4:47 Hamilton's story
14:10 Understanding functional drinks: are they drugs?
18:19 Functional ingredients
22:06 How it works
27:21 Does it taste weird?
30:40 Flavour profiles
37:48 Launching with 5 drinks
41:43 Bars serving Smiling Wolf
44:33 BBQ-Q

============
TRY SMILING WOLF*  //  SMILINGWOLF.COM  

============
ALSO
Lucky Saint*
Botivo*
Sylva Labs
Liquid death*

============
BEST EPISODES TO CHECK OUT NEXT
#38 - 80/20 living with MoodyBrew functional adult drinks
#27 Meeting the Botanist: a tea-infused 'Function-Ale'

Download your free quick start guide at lownodrinkermagazine.com/freegifts

If you found this episode helpful, informative or entertaining in any way, please remember to hit SHARE and give a free gift to a friend who needs to hear this today!

=============================================
Low No Drinker: Bringing you closer to the people, places and brands leading the low, no & light alcohol revolution!


FREE COURSE - STARTING YOUR MINDFUL DRINKING JOURNEY: OVERCOMING THE FIRST HURDLES


SUBSCRIBE to Low No Drinker Magazine online or in print anywhere in the world.


FREEBIES - FREE STUFF FROM LOW NO DRINKER MEDIA



*Some links are affiliate links, and if you click through and make a purchase, Low No Drinker may earn a commission. Thank you.