As a business owner, it's vital to have testimonials on your website —and basically throughout all your marketing content and social channels. In today's economy, consumers want to feel like they can trust the brands and businesses they purchase from. Social proofing your copy and content helps your clients gain confidence and makes the decision-making process so much easier for them. 

Plus, testimonials can help with SEO and storytelling, especially if you can turn your client's answers into case study marketing assets. 

But, do you know how to ask for a testimonial, and even more importantly, where to put it once you get it? In this episode, we'll talk about the many ways you can ask for testimonials from your clients, where to display them, and how to use them to showcase your previous clients' experiences so your leads and overall audience feels excited to move forward and work with you, too.

Curious about testimonials and how to use them? Here’s what was covered…

• Why social proofing via storytelling is a powerful conversion tool.
• Why business owners should prioritize getting and using social proof
• How to ask for testimonials from your current and former clients
• How to incorporate social proof on your website, sales copy, and more places
• How testimonials can help you improve your website SEO 
• How to map out your customers' journey with your testimonials

Erin's homework assignment for this episode

Go get testimonials! But seriously, if you're not sure how to go about doing that, I've got a great option for you. The Testimonial Toolbox will help you create systems to ask for testimonials so social proofing your web and sales copy will be a breeze. This short course will give you the solid footing you need to get stellar responses from your clients now and into the future.

Learn more about your host:
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. Her favorite response to almost any marketing question is "It depends!", but she'll always explain why and how you can make the best decision for your business.

Stay in touch with Erin Ollila, SEO website copywriter:

• Book a Copy Coaching Power Hour if you need guidance on social proofing your marketing —  https://erinollila.com/copy-coaching/
• Learn more about Erin's VIP days — https://erinollila.com/vip-day/
• Reach out Erin on Instagram  — http://instagram.com/erinollila
• Find her on Facebook — http://facebook.com/erinollilacreative
• Connect on LinkedIn — http://linkedin.com/in/erinollila

Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila

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It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system.

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Want to keep talking copy? Send me a text message!