A green finger at a weekend brunch with a fellow Princeton alum inspires a side hustle, and ultimately a thriving full-time business with 15 employees -- and big vision. This is a true story for co-founder Sophie Kahn and her business AUrate, offering modern fine jewelry that is both affordable and inspiring. Sophie joins Socialfly Co-founder Courtney Spritzer in the MouthMedia Network studios for a conversation about her journey to success and building her company from the ground up, along with a surprise.

In this episode:

• How the vision and core DNA of the company has stayed the same since day one
• A focus on durable materials, transparent pricing, sustainable production, and tangible giving 
• The importance of educating consumers about gold
• The process of raising money for the company’s growth
• Having a child while running a company and coming back to work after just two days
• Hiring by gut and culture instead of the resume
• What it was like to open up her own retail location while on PTO from her full time job
• And the value of believing in yourself -- and just keeping things going