Sky TV is seeing the loss of HBO content as a new opportunity. 

Warner Bros Discovery's announced it will launch HBO max mid-year, home to original hit shows like The Pitt which originally featured on Sky's Neon service. 

Sky CEO Sophie Moloney says they need a broader suit of options than what they've been securing through the HBO deal. 

"It means that we can be investing in other content that makes sense for our business with other studios, like Sony and the BBC. So as a team, we're really excited about what the future holds." 

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