Building your Brand

Starting the conversation: My identity crisis


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In today's solo episode I start the conversation around our identities within our businesses and how our job titles and professional labels shape our sense of identity. I get personal and reflect on navigating multiple roles, the pressure to define myself by a single career, and the freedom to choose my own narrative.

I'd really love to know what you think about the labels and titles we give ourselves and whether or not you can resonate with my slight identity crisis! Come let me know your thoughts over on instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast.

I really hope you enjoy this episode

Key Takeaways

  • The Changing Nature of Careers: Careers are no longer defined by a single job or title for life. It's increasingly common to have multiple roles, pivot between professions, and build a career from diverse income streams. This shift can create identity challenges, but it also offers freedom to redefine yourself over time.
  • Personal Branding: Choosing Your Narrative: You have the power to decide how you present yourself to the world. Personal branding isn't about sharing everything—it's about strategically highlighting the aspects of your identity that feel authentic and meaningful to you.
  • Giving Yourself Permission to Claim a Title: You don't need external validation to call yourself a designer, writer, or any other title. If you're doing the work, you can claim the label. Overcoming imposter syndrome often starts with giving yourself permission to own your chosen identity.

Episode Highlights

  • 0:53 Rich Webster setting the scene for my identity crisis
  • 1:23 Titles we give ourselves in our businesses and how we draw identity from them
  • 4:13 How titles and career paths have changed in society over the years
  • 5:14 Who gets to decide what the labels are?
  • 6:06 Personal takeaways
  • 7:16 Why we use labels and titles and why maybe we sometimes shouldn't

Mentioned in the Episode

  • Rich Webster's Episode - Build your brand by working less
  • Christine Gritmon's Episode - Why you need a personal brand more than ever

If you enjoyed this episode please leave a 5* rating and review!

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Building your BrandBy Liz Mosley

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