Trust is at the core of all great relationships. With it, the living and working environment is energetic, productive, a joy to be in. Without it there’s lethargy and it’s almost impossible to move forward.

Trust provides a sense of safety.

For the last 23 years the Edelman Trust Barometer has helped leaders gauge who people believe in and who they expect to step up. Right now it’s business leaders who are assuming the leadership mantle. Business has emerged as an ethical force for good in an increasingly polarized world.

In this episode we speak with the executive director of Intellectual Property of the Edelman Trust Institute.

Guest Tonia Ries, Executive Director, Thought Leadership, Edelman Trust Institute
[email protected]
2023 Edelman Trust Barometer https://www.edelman.com/trust/2023/trust-barometer

Read the Facial Resemblance Enhances Trust study from McMaster University

Leave us a voice message we can share on the podcast  https://www.speakpipe.com/StoriesandStrategies
Stories and Strategies Website

Do you want to podcast? Book a meeting with Doug Downs to talk about it.

Follow us on:

• LinkedIn
• Twitter
• Instagram
• Facebook
• Our NEW You Tube Channel

Request a transcript of this episode

Support the show

If you aren’t accustomed to hearing your own voice it’s one of the first things that stands out… all those umms and uhhs. 

One out of every 60 words we say is umm or uhh.

Interview guests will frequently ask “Could you edit all those out?” 

At Toastmasters someone is even assigned to count your umms and uhhs as you present and report them to you (that’s not distracting at all).

But what do those verbal fillers really mean? Are they necessarily negative? Is there a threshold whereby too many suddenly becomes negative? Should you work to eliminate them from your speech?

Or is it possible these little expressions are essential pieces of the fabric and machinery that make up verbal conversation and understanding?

Guest Nick Enfield, BA (Hons) (ANU), PhD (Melbourne), FAHA FASSA FRSN
Professor Linguistics, Director Sydney Social Sciences and Humanities Advanced Research Centre
Email: [email protected]
Website: http://nickenfield.org/ 

Leave us a voice message we can share on the podcast  https://www.speakpipe.com/StoriesandStrategies
Stories and Strategies Website
Do you want to podcast? Book a meeting with Doug Downs to talk about it.
Follow us on:

• LinkedIn
• Twitter
• Instagram
• Facebook
• Our NEW You Tube Channel

Request a transcript of this episode

Support the show

Things happen fast in the world of public relations and marketing and Ragan’s PR Daily is one of the best ways to keep on top of industry best practices and new ideas.

In this episode we chat with the Executive Editor of PR Daily, Allison Carter about:

• 2:43 ChatGPT – Read the article in Ragan’s
• 6:26 Netflix’ Password Sharing Nightmare – Read the article in Ragan’s
• 10:13 Is Social Media Heading in the Right Direction? – Read the article in Ragan’s
• 12:48 Journalist Response Rates are Down – Read the article in Ragan’s
• 15:59 Culture Wars Claim M&M’s – Read the article in Ragan’s 

Guest Allison Carter, executive editor of PR Daily
@allisonlcarter on LinkedIn and Twitter

Leave us a voice message we can share on the podcast  https://www.speakpipe.com/StoriesandStrategies
Stories and Strategies Website

Do you want to podcast? Book a meeting with Doug Downs to talk about it.

Follow us on:

• LinkedIn
• Twitter
• Instagram
• Facebook
• Our NEW You Tube Channel

Request a transcript of this episode

Support the show

We all fake human connection from time to time. We’re tired, the person we’re speaking with just doesn’t get it, or they’re deliberately trying to be difficult. Sometimes, and we wouldn’t want to admit this out loud, but sometimes the person talking to us just isn’t important enough for us to care. 

One form of this happens with interviews celebrities, athletes, and politicians give every day. With some of those interviews you can see the person being interviewed is enthused and interested but other times they’re either uninterested or giving us that “Fake Personality.”

Guest: Kayley Hamilton, CEO Kayley Media
Website https://www.kayleymedia.com/
Connect with Kayley on:

• Instagram https://www.instagram.com/kayleyhamilton_/
• Facebook https://www.facebook.com/kayleyhamiltonmedia 
• LinkedIn https://www.linkedin.com/company/kayleymedia/?viewAsMember=true 

Leave us a voice message we can share on the podcast  https://www.speakpipe.com/StoriesandStrategies

Stories and Strategies Website

Do you want to podcast? Book a meeting with Doug Downs to talk about it.

Follow us on:

• LinkedIn
• Twitter
• Instagram
• Facebook
• Our NEW You Tube Channel

Request a transcript of this episode

Support the show

The concept of the sales funnel is more than a century old. But depending on which Marketing Guru you listen to today – the funnel concept is either long dead or consistently proving itself alive and well.

Common criticisms:

• Too linear
• Imply a finite end
• Focus on conversion
• Rely on abundant attention 

Are funnels being replaced? Or do they still capture the customer journey?

Guest: Megan Dougherty, One Stone Creative
Send Megan an email https://onestonecreative.net/contact/
On Twitter @oscpodcasting
On Instagram @oscpodcasting
Download the 2022 State of Business Podcasting Report

Leave us a voice message we can share on the podcast  https://www.speakpipe.com/StoriesandStrategies
Stories and Strategies Website

Do you want to podcast? Book a meeting with Doug Downs to talk about it.

Follow us on:

• LinkedIn
• Twitter
• Instagram
• Facebook
• Our NEW You Tube Channel

Request a transcript of this episode

Support the show

In this age of misinformation and disinformation we can all agree lies and deception are bad right? 

Aren’t they?
Philosophers, psychologists, economists – and all those morality experts on social media have always insisted deception harms trust.

Four Behavioral Science studies done through the Wharton School at the University of Pennsylvania show that assertion just isn’t true. In fact, there are lies we hear, knowing they are lies, that make us trust those liars even more.

So what’s the truth about lying?

Guests Maurice Schweitzer, PhD and Emma Levine, PhD: 

Emma has a PhD from the Wharton School, University of Pennsylvania; a BA (philosophy, politics, and economics) and BS (economics) from the University of Pennsylvania. She is an Associate Professor of Behavioral Science and the Charles E Merrill Faculty Scholar at the University of Chicago Booth School of Business.

[email protected] 

Maurice has a PhD in economics, is the Cecilia Yen Koo Professor of Operations, Information, and Decisions and Management at the Wharton School at the University of Pennsylvania. He is the Director of the Wharton Behavioral Lab and has published over 100 articles on trust, negotiations, and emotions. 

[email protected]

Link to Emma and Maurice’s study Prosocial Lies: When deception breeds trust

Leave us a voice message we can share on the podcast  https://www.speakpipe.com/StoriesandStrategies

Stories and Strategies Website

Do you want to podcast? Book a meeting with Doug Downs to talk about it.

Follow us on:

• LinkedIn
• Twitter
• Instagram
• Facebook
• Our NEW You Tube Channel

Support the show

Things move so quickly now it almost seems wrong to consider digital marketing, SEO, influencer marketing, and even social media as “newer tools.” But the way in which we use them, our habits, and even connected applications, are changing fast.

Our clients still need us to help them strengthen their brands, make breakthroughs into new markets, launch products and services. We had better know how to use these newer tools as well as the tools and applications built to go with them.

Guest: Anna Crowe MBA, CEO Crowe PR
https://crowepr.com/
[email protected] 
On Instagram and Twitter @acrowepr

Leave us a voice message we can share on the podcast  https://www.speakpipe.com/StoriesandStrategies
Stories and Strategies Website

Do you want to podcast? Book a meeting with Doug Downs to talk about it.

Follow us on:

• LinkedIn
• Twitter
• Instagram
• Facebook
• Our NEW You Tube Channel

Request a transcript of this episode

Support the show

According to the Datareportal July 2022 global overview more than half the world now uses social media (59%). 4.7 billion people around the world are using social media. 

The question is no longer whether people are using social media but what they’re using them for and how can comms pros and marketers harness this growing habit?

Grey Group ranks among the world’s top advertising and marketing agencies and in this episode, two of their social media leaders helps go beyond what’s trending to actually understand what’s happening with social media and how we can harness its true power most effectively.

In this episode we talk about the latest trends in social media and forecast what’s next for each channel. Will Twitter survive? Will Snapchat? 

Guests: Joey Scarillo, Caine Fair – Grey Group
[email protected]

Listen to Grey Group’s Podcast 5Things: This Week in Social
On Apple Podcasts
On Spotify

Leave us a voice message we can share on the podcast  https://www.speakpipe.com/StoriesandStrategies

Stories and Strategies Website

Do you want to podcast? Book a meeting with Doug Downs to talk about it.

Email Doug directly [email protected] 

Follow us on:

• LinkedIn
• Twitter
• Instagram
• Facebook

Request a transcript of this episode

Support the show

In February 2022, the New York Times reported findings from interviews with undergraduate seniors entering the workforce as well as a recent survey of millennials (some of whom are now in their 40’s), about their expectations of companies for whom they intend to work. 61 percent said they preferred companies who take a stand on social issues. Half said they would quit their job if it didn’t align with their values. None of this is surprising, it’s been a trend for years.

To engage in Corporate Social Responsibility means in the ordinary course of business a company is operating in ways that enhance society and the environment. 

But does CSR require taking a stand publicly on social and political issues? Many say it does. 

Critics say if a company embraces diversity and inclusion, how can it also “take a stand?”

One company that’s not just talking the talk but walking the walk when it comes to social and political issues, is Cision, a comprehensive communications platform serving public relations and marketing professionals widely known for its global newswire services.

Guest: Jay Webster, Cision Chief Product & Technology Officer and Cision Comms Cloud President
On LinkedIn @Jay Webster

Leave us a voice message we can share on the podcast  https://www.speakpipe.com/StoriesandStrategies
Stories and Strategies Website
Do you want to podcast? Book a meeting with Doug Downs to talk about it.
Email Doug directly [email protected] 
Follow us on:

• LinkedIn
• Twitter
• Instagram
• Facebook

Request a transcript of this episode

Support the show

No doubt you already know tenets of good crisis planning: Be prepared, be accountable, respond quickly (or at least timely), tell the truth…

Several years of living in a COVID World and the sudden emergence of all those crisis experts has the basics of crisis management drilled into our heads.

But one aspect doesn’t get as much hype: The need to build a solid reputation in advance so, like armor, it will protect you when the crisis hits.

A new book by TJ Winick dives into this principle.

Guest: TJ Winick
More about TJ
TJ’s book Reputation Capital: How to Navigate Crises and Protect your Greatest Asset on Amazon 

Contacting Stories and Strategies
Leave us a voice message we can share on the podcast  https://www.speakpipe.com/StoriesandStrategies

Stories and Strategies Website

Do you want to start a podcast? Book a meeting with Doug Downs to talk about it.
Email Doug directly [email protected] 

Follow us on:

• LinkedIn
• Twitter
• Instagram
• Facebook

Support the show