For a decade the Chartered Institute of Public Relations in the UK has been reporting on trends, issues, and challenges impacting the communications profession. What are the skills we need? What are the challenges we face? How much are we being paid? And is there pay equity yet? Institute President Jenni Field joins Stories and Strategies to talk about the 2020 Report released this summer.

Guest Jenni Field
President Chartered Institute of Public Relations
[email protected]
Link here to download a copy of the 2020 report

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Through a content analysis of all public tweets sent by Black Lives Matter over a four-year period, this study examined the message strategies used on Twitter by the social movement as a means to share information, build community, and promote action.

Guest Candice LaShara Edrington, Ph.D.

Assistant Professor of Strategic Communication, High Point University, North Carolina

[email protected]

Link to download Study 

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According to the Urban Dictionary, the term "Snake Oil" comes from the 19th century American practice of selling cure-all elixirs with false claims. On this week’s episode, award-winning public relations consultant Michelle Garrett helps us differentiate between good stories and strategies and the stuff sold in traveling medicine shows.

Guest Michelle Garrett

Garrett Public Relations, Columbus, Ohio

[email protected]

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Human beings have been described as emotional beings who think. We're also emotional beings who buy things. This May 2020 report tracks how changing attitudes are changing our behaviours, and what brands should do about it. 

Guest Nick Bond

Emotive Technologies

[email protected]

Download the Brand Pulse Report here

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Beyond the ideas of key messages and social media posts, there is a place for us to talk and listen to one another... I’ll meet you there. On this episode we speak with one of the most experienced public participation practitioners (and trainers) in Canada, about the power of engagement

Guest Gay Robinson

canadiantrainerscollective.ca 

Link to IAP2 Spectrum

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Canadian broadcast legend Marty Forbes reflects on his 50 years in broadcasting and print, the influences at the time and how those who truly understand the mediums are able to harness today’s technologies to make those personal impressions that last so much longer.

Guest Marty Forbes

Radiowise Inc

[email protected]

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Many have said the world simply wasn’t ready for COVID-19 the pandemic. Months in, we’re all anxious to get back to our lives, but are we ready for the recovery? And what does “recovery” look like?

Crisis Communications expert Amanda Coleman, former Director of Corporate Communications of the Greater Manchester Police, walks us through her Recovery Communication Readiness Assessment Guide.

Guest Amanda Coleman
Amanda Coleman Communications
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For many companies the 2020 pandemic creates an opportunity to reexamine foundational pillars such as values and culture. It's the same for employees who should take this opportunity to step-back and decide if the company they work for is a fit for them.

Guest: Jolene Ondrik
Eye on Culture Inc.
[email protected] 

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In a field of practice that features few certainties, there is this one - membership in a professional communications association will make you a better professional and help your career. In this episode, Sue Heuman of Focus Communications explains how.

Guest Sue Heuman, Master Communicator
Focus Communications
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It's all changed. Today you need to reach out to specific reporters, producers, and editors to give your story pitch a fighting chance. In this episode, award-winning journalist Tony Tighe takes us for a virtual tour of the modern newsroom and explains what does and doesn't work

Guest Tony Tighe
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