In this episode of Marketing Misfits, documentary filmmaker and storytelling expert Rain Bennett joins Norm Farrar and Kevin King to unpack why authentic storytelling is more valuable than ever. With AI flooding content channels, your voice and human emotion are what set your brand apart.

Rain shares:

- The power of short-form storytelling (and what a 6-second story actually looks like)

- Why over-leveraging AI will make your brand blend in

- How storytelling builds trust, connection, and conversions

- Frameworks to write more compelling brand stories

- Real examples from marketing, newsletters, and public speaking

- The truth about AI-generated content and how to use it right

Whether you're launching an e-commerce brand, growing your newsletter, building a personal brand, or pitching on stage , storytelling is the skill that cuts through the noise.

⚠️ Don’t let AI strip your voice away. Learn how to inject your story back into your content strategy today.

📘 Guest: Rain Bennett

- Author of Six Second Stories

- Host of The Storytelling Lab Podcast

- Creator of award-winning documentaries

Learn more: rainbennett.com

🎧 Listen. Learn. Misfit. Chapter

00:00 The Power of Storytelling in the AI Era

00:49 Introduction to Marketing Misfits

00:55 Kevin's College Football Anecdote

02:34 The Role of Storytelling in Marketing

03:13 Introducing Rain Bennett

04:55 Rain Bennett's Journey into Storytelling

09:00 The Evolution of Documentary Filmmaking

11:13 The Importance of Human Touch in Storytelling

16:12 The Art of Engaging Storytelling

30:48 The Six-Second Story Concept

36:42 Brand Storytelling and Authenticity

38:04 Serial vs. Episodic Shows

38:20 The Art of Storytelling in Branding

39:46 The Importance of Origin Stories

40:33 Storytelling for the Audience

44:19 The Ice Cream Anecdote

46:54 Effective Storytelling Techniques

56:01 Engaging Your Audience with Stories

59:27 The Power of Practice

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