Welcome to episode 300 of Grow Your Law Firm, hosted by Ken Hardison. On this episode, Ken welcomes back Micki Love, a personal injury law firm operations and marketing expert with decades of experience helping attorneys grow and scale their practices. Micki started her career as a runner at Hughes & Coleman, a small personal injury firm in Kentucky, and over 23 years rose to Chief Operating Officer, helping the firm expand to 175 staff across nine offices in three states. She organized M&L Legal Marketing and Management seminars, implemented advanced intake systems, and optimized operational efficiency. After Hughes & Coleman, Micki joined Vista Consulting to help law firms overcome operational challenges. Since 2018, Micki has served as President and Chief Brand Strategist at cj Advertising, leading agency accounts and launching cj Consulting to help hundreds of firms double revenue and profitability. Under her leadership, cj Advertising earned recognition as one of the Inc. 5000’s Fastest Growing Companies in 2024. Micki continues to guide law firms toward practical, results-driven strategies for growth while balancing her personal life, including traveling with her adult children. What you’ll learn about in this episode:   1. Law Firm Growth and Strategy: - The evolution of personal injury law firm operations over the last three decades - Key strategies for scaling firms and maintaining high operational standards 2. Intake and Client Experience: - Optimizing intake to improve client satisfaction and case outcomes - How AI can assist in intake, case management, and client communication  3. Technology and Efficiency: - Leveraging AI and other tools to streamline workflows and reduce administrative burden - Balancing technology adoption with maintaining high-quality client service 4. Financial Management and Metrics:  - Tracking true cost per case versus traditional metrics for smarter decision-making - Using historical data and financial benchmarks to set realistic goals and KPIs Practical Guidance for Law Firms: - How to implement new processes and technology gradually to ensure adoption - Tips for staying competitive in a rapidly evolving legal industry 5. Resources and Next Steps: - How to connect with Micki through cj Advertising for consulting or mentorship - Actionable advice for law firms to start improving intake, operations, and revenue today Resources: Website: www.cjadvertising.comLinkedIn: linkedin.com/company/cj-advertising Facebook: facebook.com/cjAdvertising Instagram: instagram.com/cjadvertising Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind AI for PI Expo:   www.pilmma.org/ai-for-pi-expo