Ever wondered how the David of law firms can compete with the Goliath-sized budgets in digital marketing? This episode uncovers the David's slingshot—strategic digital marketing tailored for legal eagles. Join my enlightening conversation with digital marketing maestro Kevin Daisey of Array Digital as we break down why a one-size-fits-all approach simply won't cut it in the legal field. We dissect the critical elements of crafting a marketing strategy that considers both geographical nuances and practice specialties, proving that even the most modest firms can make a mark in the crowded digital realm.

Get ready to unlock the secrets to enhancing your firm's online footprint. We lay out the essential tools and strategies that can propel your law practice to the forefront of potential clients' searches. From the power of a well-orchestrated content calendar to the fine art of website optimization, we're here to guide you through the maze of content marketing. Moreover, Kevin and I tackle the delicate dance of managing client expectations—offering a glimpse into how balancing expertise with client input leads to a harmonious and result-driven digital marketing symphony.

Interested in joining the GLM Tribe?  Book Your Discovery Call with Brian Today.

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Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

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