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In this video, we compare two key strategies to boost your Amazon sales: strikethrough discounts vs. coupon codes. Learn the benefits of both, and why strikethroughs often outperform coupons for increasing visibility and conversion rates. Find out how to use price to your advantage without competing on cost and drive more sales with the right pricing strategy.

Want to drive more sales with the right pricing strategy? Book a call today to optimize your Amazon listing and boost your conversions: https://bit.ly/4jMZtxu

Grab the Ultimate Q4 Playbook and win the busiest season before it starts: https://bit.ly/46Wqkm3

#AmazonPricing #EcommerceStrategy #StrikethroughDiscount #AmazonSales #PriceOptimization

Watch these videos on YouTube:
Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4

Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11

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Timestamps
00:00 – Coupons vs Strikethrough Discounts: What’s Better?
00:05 – Why Strikethroughs Are Effective for Click-Through Rate
01:15 – The Impact of Price on Conversion and Sales
02:00 – How to Compete with Higher-Priced Products
03:00 – Strikethrough Pricing vs Coupons in Advertising
04:10 – Why Some Discounts Don’t Work as Expected
05:30 – How to Handle Pricing Errors on Amazon
06:20 – Competitor Pricing: How to Stay Competitive
07:10 – Building Loyalty with Premium Products
08:00 – Avoid Competing on Price Alone: Focus on Differentiation
09:00 – Re-launching Your Product Without Lowering the Price
10:10 – How to Tackle Competitors with Aggressive Discounts
11:00 – Managing Off-Amazon Pricing for Consistency
12:00 – The Impact of MAP Pricing and Keeping Prices Stable
13:00 – Final Thoughts on Dynamic Pricing Strategy
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