“A huge part of my success is that I’m somebody who tries and I’m not afraid to try and I’m not afraid of how I look when I’m trying.”

This quote from influencer Valeria Lipovetsky has really stuck with me, and it inspired me to share more of myself with you.

Today that means my plans for my business over the next 12 months.No highlight real, no glamorised version of reality. Just the honest truth of what I’m changing and why.  

And we’re not talking little changes, this year I’m turning our traditional model (focused on live launches) on its head. Why? Because it no longer aligns with my life and business priorities.

 Live launches, though thrilling, are less appealing now that I'm a mum. They’re unlikely to go away completely, but we’re shifting our focus to evergreen strategies. It allows us to manage business growth in a consistent, sustainable way, rather than being at the mercy of the launching cycle.



 To support this shift, I’m adopting three key habits:

1. Batching Content: I’ve been pretty good with content-batching around my launches, but honestly pretty lax outside of that. This year, I'm setting up a robust scheduling process to streamline content production and delivery!
2. Consistent Writing Practice: Writing fuels my creativity and thought leadership, but I haven’t made it the priority it deserves to be, until now. In 2025, I’m dedicating time to maintain a strong, regular writing practice.
3. Structured Schedule: With a set schedule tailored to my roles as both a mother and CEO, I aim to reduce decision fatigue and maintain productivity without sacrificing personal time.

My word for this year is 'overflow' – being able to hold more without doing more. For me, this means embracing my expanded role as a mother and CEO, equipped to handle increased attention, potential criticism, and ever-present industry changes.

I hope sharing these insights inspires you to consider what leadership means for you and your business this year.

Here's to a year of authenticity, boldness, and scalable freedom for all of us!

LINKS

Resources mentioned:  FREE Masterclass

DM me the word "Mastermind" on Instagram to find out about the Scalable Freedom Mastermind

The FREE Mastermind Launch Playbook

Connect with Ellie: 

Website:         https://www.ellieswift.com/

Instagram:     @elliehswift

Facebook Group:     www.facebook.com/groups/shineonsocialellieswift/