My Amazon Guy

TACoS Too High? Here’s How to Get It Below 22% and Still Grow Your Sales!


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Maximize your Amazon sales with the right PPC strategy and organic SEO integration. Learn how adjusting your ad spend can double sales without burning through your budget. Discover the best way to use PPC to grow your organic ranking and avoid wasted ad spend, even in competitive markets.

Get the Q4 Playbook for Amazon sellers, double your holiday revenue! https://bit.ly/46Wqkm3

Ready to increase your sales? Book a strategy session now to optimize your PPC and boost your sales! https://bit.ly/3ZlHh6G 

#AmazonPPC #AmazonAds #PPCOptimization #AmazonSales #EcommerceTips #AdSpend 

Watch these videos on YouTube:
Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4

Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11

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Plan your best sales season yet with our 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov

Stop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYX

Fix what’s burying your listings, download the SEO toolkit sellers rely on for rankings: https://bit.ly/3JyMDGo

Don’t wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0

Timestamps
00:00 – Introduction: The Role of PPC in Organic Sales Growth
00:50 – Decreasing TACoS: Client's Goal to Improve Efficiency
01:30 – Organic Growth: Is Sales Growth Happening Without Increased Spend?
02:30 – Setting Clear Goals: How to Achieve 40K Sales While Lowering TACoS
03:30 – Addressing Low Traffic and Exploring Additional Spend for Growth
04:30 – The Importance of a 2:1 Organic to Paid Sales Ratio
05:30 – Keyword Performance: Analyzing Strike Zone Keywords
06:30 – Finding Opportunities to Boost Rankings and Increase Sales
07:20 – Evaluating Ad Spend: Avoiding Wasted Money in Your Campaigns
08:10 – The Need for Broad Match Campaigns and Budget Reallocation
09:00 – Sponsored Products: Focus on High-Relevance Keywords
09:40 – Optimizing Ad Spend and Reducing Wasted Spend for Better ACoS

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Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com

Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

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My Amazon GuyBy Steven Pope

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