Welcome to episode 297 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken is joined by Sean Garner, Founder and CEO of Sean Garner Consulting, to explore the critical role of digital marketing for local service businesses, especially in law firms.   Sean Garner is an entrepreneur, marketing strategist, and fractional CMO with over a decade of experience. As the founder of Sean Garner Consulting, he partners with local service businesses, including law firms, helping them simplify their marketing strategies and become trusted leaders in their communities. Sean's expertise spans StoryBrand messaging, website design, and sales funnel strategies, empowering business owners to take control of their marketing and generate consistent leads.   What you’ll learn about in this episode:  

1. AI and SEO Strategy: - The growing importance of optimizing for AI-driven search results - How to leverage backlinks and citations for SEO success
2. Local Service Ads vs. PPC: - Benefits of Local Service Ads for lead generation over traditional PPC - How LSAs help law firms save money while boosting profile visibility
3. The Power of Digital Asset Ownership: - Why owning and controlling your online presence is crucial for long-term growth - Treating digital assets with the same importance as a physical storefront
4. Retargeting and Organic Growth: - How retargeting strategies can increase conversion rates and visibility - The role of organic content in sustaining and growing law firm marketing
5. Building Trust Through Professional Relationships: - The importance of fostering genuine, personal connections with clients - How respect and understanding in business relationships drive success

Resources:    Website: www.seangarner.co/ LinkedIn: www.linkedin.com/in/seanagarner/ Facebook: www.facebook.com/SeanGarnerConsulting/   Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind     AI for PI Expo:   www.pilmma.org/ai-for-pi-expo