Charlotte Isaac is a Business Operations Consultant who gave up her role as a corporate ops manager inside of a creative agency so that she could serve small business owners who love their people just as much as she does hers. Through her signature program, Ease Seekers Society, and her DIY Dubsado shop, Charlotte helps overwhelmed and overworked entrepreneurs build customized solutions so they can serve their clients better, automate busywork, and feel confident in their business. Blessed with a travel bug herself, Charlotte leads by example, having designed her own business in a way that allows plenty of space to enjoy life with her husband, both in their hometown of Sydney, Australia and around the world.

In this conversation, we talk about how systems can help business owners provide the best possible customer experience.

Here's what we covered in detail:

• Why Dubsado (and the importance of choosing a tool that can grow with you)
• How our customers come to us thinking they need one thing, but we’re able to provide them with more value than the face-value need or problem they’re experiencing
• How people think systems = automation or tech, but words play a vital role when it comes to systems
• Some of the many common touch points where words
• Erin’s excitement over a compliment one of her client’s shared about Erin’s invoices
• The 3 most important project phases and how to wow your clients in each phase (plus, a suggestion on how Erin breaks the third phase into two different sections)
• Why systems aren’t sneaky or robotic. Instead, they’re a service for your client.
• What goes into a services guide (Hint: Charlotte has a small and very helpful Services guide training in her shop. I’ve taken it and can recommend it!)
• What goes into a Welcome Guide and how they can help you set boundaries within your business
• Why boundaries are not a bad thing; in fact, boundaries can make your clients feel confident about working with you
• The ideal moment to ask for a testimonial
• Why it’s so much easier to adjust your processes and systems after you’ve put in the strategic effort to set them up correctly at first.

Connect with Charlotte

Website: http://charlotteisaac.com/

Instagram: https://www.instagram.com/charlotteisaachq/

7 Steps to Automation: https://charlotteisaac.com/steps-to-automation

Connect with Erin

• Book a Copy Coaching Power Hour to solve any copy conundrums
• Learn more about Erin’s done-for-you website copy services
• Reach out on Instagram
• Find her on Facebook
• Connect on LinkedIn

Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila

Want to keep talking copy? Send me a text message!

On the previous episode of the Talk Copy to Me podcast, we talked about testimonials.

But what gets you stellar testimonials?

The answer is simple: you provide an excellent customer experience.

Though, as simple as that answer is, there’s so much that goes into how the heck you actually go about providing that small business customer experience.

In this episode of the Talk Copy to Me podcast, I talk with storyteller and strategist Megan Dowd. Megan works with female small biz owners and entrepreneurs to build their brand narratives and create offer suites that build a true connection with their audience. She is the founder of Human First Biz Second and The Original Spicy Soapbox.
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Learn more about our guest

Megan Dowd is a storyteller and strategist who works with feminist small biz owners & entrepreneurs to build brand narratives and offer suites that create real connection with their “audience” — Aka community. Aka clients. Aka real people with real lives.

She is the founder of Human First, Biz Second,® and the original Spicy Soapbox™, and is currently receiving her coaching certification through the Institute for Equity-Centered Coaching in order to deepen the work she does with clients to help them unpack and understand their stories, their offers, and their people.

Learn more about Erin:
Conversion copywriter. Copy Coach. Lover of ice cream, especially in non-dairy forms. Erin Ollila is a website copywriter who believes in the power of words and how a message can inform—and even transform—its intended audience. When she’s not working with big brands and small businesses to marry strategy, storytelling, and SEO, you can find her exploring southeastern MA with her family and friends. Erin graduated from Fairfield University with an M.F.A. in Creative Writing. Reach out to her on Instagram @ErinOllila or learn more about her at http://erinollila.com.

Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila

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Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/

Wow-Worthy Podcast Workflows will cover all of the main steps to take during:

– Prepping and Onboarding

– Recording and Editing

– Asset Creation

– Episode Promotion

– and Post-Live Activities

It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system.

https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/

Want to keep talking copy? Send me a text message!

As a business owner, it's vital to have testimonials on your website —and basically throughout all your marketing content and social channels. In today's economy, consumers want to feel like they can trust the brands and businesses they purchase from. Social proofing your copy and content helps your clients gain confidence and makes the decision-making process so much easier for them. 

Plus, testimonials can help with SEO and storytelling, especially if you can turn your client's answers into case study marketing assets. 

But, do you know how to ask for a testimonial, and even more importantly, where to put it once you get it? In this episode, we'll talk about the many ways you can ask for testimonials from your clients, where to display them, and how to use them to showcase your previous clients' experiences so your leads and overall audience feels excited to move forward and work with you, too.

Curious about testimonials and how to use them? Here’s what was covered…

• Why social proofing via storytelling is a powerful conversion tool.
• Why business owners should prioritize getting and using social proof
• How to ask for testimonials from your current and former clients
• How to incorporate social proof on your website, sales copy, and more places
• How testimonials can help you improve your website SEO 
• How to map out your customers' journey with your testimonials

Erin's homework assignment for this episode

Go get testimonials! But seriously, if you're not sure how to go about doing that, I've got a great option for you. The Testimonial Toolbox will help you create systems to ask for testimonials so social proofing your web and sales copy will be a breeze. This short course will give you the solid footing you need to get stellar responses from your clients now and into the future.

Learn more about your host:
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. Her favorite response to almost any marketing question is "It depends!", but she'll always explain why and how you can make the best decision for your business.

Stay in touch with Erin Ollila, SEO website copywriter:

• Book a Copy Coaching Power Hour if you need guidance on social proofing your marketing —  https://erinollila.com/copy-coaching/
• Learn more about Erin's VIP days — https://erinollila.com/vip-day/
• Reach out Erin on Instagram  — http://instagram.com/erinollila
• Find her on Facebook — http://facebook.com/erinollilacreative
• Connect on LinkedIn — http://linkedin.com/in/erinollila

Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila

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Curious how I set up my own podcast workflows? Grab my training AND templates for only $19. https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/

Wow-Worthy Podcast Workflows will cover all of the main steps to take during:

– Prepping and Onboarding

– Recording and Editing

– Asset Creation

– Episode Promotion

– and Post-Live Activities

It’s time to make some changes on how you approach your podcasting workflows. Save time and wow your guests (and yourself!) with this system.

https://erinollila.thrivecart.com/wow-worthy-podcast-workflows/

Want to keep talking copy? Send me a text message!

Let's face it, you probably have really strong feelings about sales pages. 

Most of the people I work with (or talk to!) either prefer a long sales page or a short sales page, and they definitely have their strong opinions on why those types of sales pages are their favorite. In this episode, we'll talk about both, as well as approaching sales from a place of service.

Here's what we covered:

• Why sales are important. Sure, it's an obvious answer, but you need encouragement to get out there and sell your services and products.
• Why selling is a service. When you shift your mindset to understand this, the anxiety of selling seems to just....well...disappear!
• Reminder: the people who find their way to your sales page by choice (and why this matters).
• Ever been disappointed by going to a really boring party? That's how leads feel about unappealing sales copy.
• The reason why long sales pages are so long. (Haven't you always wondered this?)
• Your clients don't necessarily have pain points...and if they don't remember, they do have needs.
• The very questions you need to ask yourself before writing a sales page or hiring a copywriter to do it for you.
• The outlines of both short and long sales pages. Not separated by sections or "rows" of content — I'm not sharing a template here — 
• If you have a primed buyer, make it easy for them to jump right to make a purchase. Similarly, provide enough information for the less aware or less ready clients to make a decision that they feel comfortable with.

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DON'T FORGET:
Download your Sales Page Primer to get access to the questions you need to ask yourself before writing a sales page (or working with a copywriter!) and the layout of how a short and long form sales page should be set up. Grab it here, or copy and paste this link: https://bit.ly/eosalesprimer
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I ALSO TALKED ABOUT TESTIMONIALS IN THIS EPISODE
And we allllll know how important testimonials are for both service providers and businesses that sell products.

Yet, so many business owners don't really know how to go about getting testimonials — never mind GOOD testimonials. Which is exactly why I created the Testimonial Toolbox, and I encourage you to work through this small course (don't worry, you can work through the material all in one sitting!)  https://bit.ly/eotestimonial

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Learn more about Erin:
Conversion copywriter. Copy Coach. Lover of ice cream, especially in non-dairy forms. Erin Ollila is a website copywriter who believes in the power of words and how a message can inform—and even transform—its intended audience. When she’s not working with big brands and small businesses to marry strategy, storytelling, and SEO, you can find her exploring southeastern MA with her family and friends. Erin graduated from Fairfield University with an M.F.A. in Creative Writing. Reach out to her on Instagram @ErinOllila or learn more about her at http://erinollila.com.

Connect with Erin

• Book a Copy Coaching Power Hour to solve any copy conundrums asap
• Reach out on Instagram at instagram.com/erinollila
• Find her on

Want to keep talking copy? Send me a text message!

Okay, let’s begin by addressing that this episode is long. Though every moment of this conversation on ethical sales launches and how to approach non-sleazy sales copy is so valuable, so I encourage you to listen all the way to the end (Listen and take notes. Listen and take notes, my friends.)

• How to go from 1:1 to 1:many
• How a 1:many model lowers the barrier to entry while still providing a lot of support to your clients.
• How to look at sales as a service
• How to ideate what to offer and how to be strategic about when and how to launch
• How capacity planning goes into strategic sales launches
• Why copywriting (or working with a copywriter) truly needs to be the first step after you’ve created an offer
• What to do to course correct if you approach a copywriter too late in the launch process
• Data. Data. Data. Why you need to collect and analyze date to make strategic sales decisions
• How many different things factor into conversions and conversion copywriting.
• The myth of 7-figure launch and false marketing promises
• Erin’s crush on Trevor Noah and why that’s actually pretty relevant to this conversation
• How to approach copy by acknowledging pain points without taking advantage of them, and more importantly how to shy away from shame-driven marketing

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DON'T FORGET:
Download your Sales Page Primer to get access to the questions you need to ask yourself before writing a sales page (or working with a copywriter!) and the layout of how a short and long form sales page should be set up. Grab it here, or copy and paste this link: https://bit.ly/eosalesprimer

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Learn more about Jess:
Jess Haney is a conversion copywriter and launch strategist. She helps coaches and service providers move from a 1:1 to a 1:many model through strategic, personalized sales copy, launch content, and launch plans. 

Jess has worked on dozens of launches across multiple niches and has seen firsthand just how much a successful launch can change your business and your life.

Reach out to Jess via her website or Instagram.

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Learn more about Erin:
Conversion copywriter. Copy Coach. Lover of ice cream, especially in non-dairy forms. Erin Ollila is a website copywriter who believes in the power of words and how a message can inform—and even transform—its intended audience. When she’s not working with big brands and small businesses to marry strategy, storytelling, and SEO, you can find her exploring southeastern MA with her family and friends. Erin graduated from Fairfield University with an M.F.A. in Creative Writing. Reach out to her on Instagram @ErinOllila or learn more about her at http://erinollila.com.

Connect with Erin

• Book a Copy Coaching Power Hour to solve any copy conundrums
• Learn more about Erin's done-for-you website copy services
• Reach out on Instagram
• Find her on Facebook
• Connect on LinkedIn

Reach out to continue the conversation: ht

Want to keep talking copy? Send me a text message!

How do you feel about writing sales copy or planning a sales launch?

In this episode, Kristin and I will discuss:

• What a lazy launch is and how you can learn so much from them for future strategic launches
• What Kristin learned from her own lazy launch and how she shifted her upcoming launch based on the information she learned from the first launch.
• How your clients (and VOC research) can help you determine what the product will look like when it launches and how your messaging gets marketing to your ideal audience
• There’s a massive amount of copy that goes into any sales launch. Think: Sales page, emails, funnels, conversion events, and other assets, like registration pages, ads, and more (and more and more!)
• The difference between a launch strategist and a sales copywriter and how someone can play both roles, but that doesn’t mean all copywriters help to create launch or funnel strategy
• How the three pieces to all launches are: Audience, offer, and copy
• Voice of customer research and data informs copy, which means there’s no guessing from copywriters 
• Learning the level of awareness your potential buyers are helps to create copy
• Why a copywriter is only as good as the questions they ask….so let them ask those questions to help guide your project

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DON'T FORGET:
Download your Sales Page Primer to get access to the questions you need to ask yourself before writing a sales page (or working with a copywriter!) and the layout of how a short and long form sales page should be set up. Grab it here, or copy and paste this link: https://bit.ly/eosalesprimer

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Learn about Kristin Macintyre

Kristin Macintyre is a launch copywriter who helps online course creators have feel-good, sold-out launches with copy that connects and converts.

Visit her website macintyrecopy.com
Find her on Instagram @kristin.macintyre

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Learn more about Erin:
Conversion copywriter. Copy Coach. Lover of ice cream, especially in non-dairy forms. Erin Ollila is a website copywriter who believes in the power of words and how a message can inform—and even transform—its intended audience. When she’s not working with big brands and small businesses to marry strategy, storytelling, and SEO, you can find her exploring southeastern MA with her family and friends. Erin graduated from Fairfield University with an M.F.A. in Creative Writing. Reach out to her on Instagram @ErinOllila or learn more about her at http://erinollila.com.

Stay in touch with your host Erin Ollila:

• Website: http://erinollila.com
• Instagram: http://instagram.com/erinollila

Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila

Want to keep talking copy? Send me a text message!

Want to know what makes for a successful sales launch?

Well, one of the key elements is prepping your audience during a pre-launch period so they're primed and ready to buy when it's time to sit down and sell.

 Launch strategist, Ash Chow, stops by the podcast today to talk about pre-launch strategy and her POWER framework. This is a longer-than-usual episode and every moment is worth a listen.

Curious about pre-launch strategy? Here's exactly what we discussed on the podcast:

• How most business owners attach a lot of themselves to what they've created, which leads to fear or anxiety in regard to launching.
• Ash's mindset coach reminds her that "the victory is in the taking action." and shifting your mindset from outcomes to actions will lead to more contentment
• How pre-launch marketing helps you do less heavy lifting during the actual launch period
• The timeline to share pre-launch marketing content before a launch, and what to do if you start sharing pre-launch content a bit later than you should have
• The factors that go into determining when to start intentional pre-launch marketing, and how to determine how capacity planning and other factors play into the timeline
• Ash's framework that covers the five specific things your pre-launch marketing needs to do before your official launch. You don't want to miss this part!
• Creating content that makes your product seem like a no-brainer offer.
• Long versus short sales pages and the benefits of both.

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EPISODE 012.

Read the show notes and view the full transcript here:
https://erinollila.com/pre-launch-marketing/ 

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DON'T FORGET:
Download your Sales Page Primer to get access to the questions you need to ask yourself before writing a sales page (or working with a copywriter!) and the layout of how a short and long form sales page should be set up. Grab it here, or copy and paste this link: https://bit.ly/eosalesprimer
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Learn more about launch strategist,  Ash Chow:
Ash Chow is a launch strategist & conversion copywriter for online entrepreneurs who want to sell their digital products on repeat and leave the world a better place than they found it! She thrives on writing empathy driven copy that makes her clients and their audience feel seen and heard.

Learn more about your host:
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. Her favorite response to almost any marketing question is “It depends!”,  but she’ll always explain why and how you can make the best decision for your business.

She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. Erin’s work can be found all over the internet and in print, and includes interviews, ghostwriting, copywriting, and creative nonfiction.

Stay in touch with Erin Ollila, SEO website copywriter:

• Book a Copy Coaching Power Hour if you want to review your strategy or sales funnel http://erinollila.com/copy-coaching/
• Reach out to Erin on Instagram 

Want to keep talking copy? Send me a text message!

I'm going to be honest with you: When I started my career, I didn't think SEO for copywriting was as powerful as SEO for content writing.

But for many reasons, I realized that there was just as much value in SEO for copywriting projects like web pages (and potentially even sales pages — gasp!) as there was in longer-form content.  In this episode, I'll talk about whether or not investing SEO in your copywriting efforts will bring a good return on investment. And if so, what you can do to maximize that return.

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EPISODE 011.

Read the show notes and view the full transcript here: 
https://erinollila.com/is-seo-for-copywriting-a-smart-investment/

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WISH YOU HAD AN SEO CHECKLIST TO HELP YOU WITH YOUR WEBSITE EFFORTS?
Well, you do now! Download your free SEO website checklist here: http://erinollila.com/seo-website-checklist

_______________________________________________________________________________________
Learn more about your host:
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. Her favorite response to almost any marketing question is "It depends!", but she'll always explain why and how you can make the best decision for your business.She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. Erin's work can be found all over the internet and in print, and includes interviews, ghostwriting, copywriting, and creative nonfiction.

Stay in touch with Erin Ollila, SEO website copywriter:

• Book a Copy Coaching Power Hour if you need quick SEO guidance http://erinollia.com/copy-coaching 
• Learn more about Erin's VIP days to start tackling a larger SEO project
  http://erinollia.com/vip-day
• Reach out Erin on Instagram 
• Find her on Facebook 
• Connect on LinkedIn 

Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila

Want to keep talking copy? Send me a text message!

Think SEO is just for your website? Think again! The effort you put into SEO for podcasts, YouTube channels, and other media outlets is such a smart investment in your marketing. But where do you even begin to use keywords and keyword phrases when you’re not writing content for your site? How can you make sure you’re not creating (and getting dinged by the big ol’ search engines for) duplicate content.

In this episode, I’m talking with Akilah Thompkins-Robinson of Girl Get Visible about alllllll the ways SEO can be a major marketing asset when you work on building it up off of your website. There are opportunities to rank with your podcast, YouTube channel, and the guesting opportunities you do in other people’s communities. You just have to know where to look and how to implement the SEO efforts.

Good news. Akilah and I will explain exactly how to do that.

SEO for podcasts and YouTube doesn’t get enough mic time. Which is why I’m so grateful for this conversation with Akilah Thompkins-Robinson.

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EPISODE 010.

Read the show notes and view the full transcript here: 
https://erinollila.com/seo-for-podcasts-youtube-and-more-with-akilah-thompkins-robinson/

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WISH YOU HAD AN SEO CHECKLIST TO HELP YOU WITH YOUR WEBSITE EFFORTS?
Well, you do now! Download your free SEO website checklist here: http://erinollila.com/seo-website-checklist
 
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Learn more about Akilah Thompkins-Robinson, founder of Girl Get Visible :

Akilah Thompkins-Robinson believes everyone should be someone’s #1 in the search engine. She is an SEO Strategist, Tech Founder, author, and speaker who has worked in IT for 17 years and for the last 6 years has been helping online businesses to stand out and get found online.

Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin:

• Book a Copy Coaching Power Hour if you need quick SEO guidance
• Learn more about Erin’s VIP days to start tackling your SEO to-dos

Want to keep talking copy? Send me a text message!

How do you feel about implementing SEO for content you've created?

Wouldn't it be great if new people were coming into your network more frequently without having to do anything?

On this episode of the Talk Copy to Me podcast, I'm talking with Meg Casebolt of Love at First Search all about SEO. We'll dive into what content is right for your business, how to rank for that content, how long it will take to rank, and what goes into creating content that will help you get found by your ideal audience.

There's so much to learn about SEO for content writing — and we'll help you determine what to focus on.

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EPISODE 009.

Read the show notes and view the full transcript here: 
https://erinollila.com/dont-snooze-on-seo-for-content-marketing-with-meg-casebolt/

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WISH YOU HAD AN SEO CHECKLIST TO HELP YOU WITH YOUR WEBSITE EFFORTS?
Well, you do now! Download your free SEO website checklist here: http://erinollila.com/seo-website-checklist

______________________________________________________________________________________

Learn About Meg Casebolt

Meg Casebolt is founder of Love At First Search, an agency singularly devoted to helping online businesses get found in search results (like Google, YouTube & iTunes) & turn those new readers into leads, subscribers and sales. Our clients are entrepreneurs who are too busy changing the world to worry about things like website conversion rates and search traffic ... but still want their websites to get found on Google for their brilliance and turn readers. SEO is our vehicle for amplifying entrepreneurial voices and empowering small businesses led by those from marginalized communities to help their families, communities, and the wider world flourish.

Learn more about your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, The Driven Woman Entrepreneur, Go Pitch Yourself, and Counsel Cast.

Stay in touch with Erin Ollila, SEO website copywriter:

• Book a Copy Coaching Power Hour if you need quick SEO guidance —  https://erinollila.com/copy-coaching/
• Learn more about Erin's VIP days to start tackling a larger SEO project — https://erinollila.com/vip-day/
• Reach out Erin on Instagram  — http://instagram.com/erinollila
• Find her on Facebook — http://facebook.com/erinollilacreative

Want to keep talking copy? Send me a text message!