Tara McMullin (formerly Gentile) is back for our very first Where Are They Now episode. Tara’s the founder & host of What Works. She’s been connecting small business owners through mastermind groups and online community for over a decade. Whether on the podcast or in the online network, her goal is to facilitate the free flow of ideas, information, and inspiration between entrepreneurs.

 

She believes that no one person has the answer to “what works” in small business–but that, together, we can create a living, breathing knowledge-base of real-world solutions to all of our small business challenges.

 

“We use different levels of service. They’re operational levels as opposed to a pricing, marketing, or customer levels. I'm not building a business model to help people move from one level to another. I'm providing three different service options for them.” – Tara McMullin

This Week on the Get Paid Podcast

• How changing her name affected both her personal life and business [2:47]
• What Donald Trump and small businesses have in common [12:17]
• Cult of Personality VS. Personality-based Brands [15:51]
• Is Instagram contributing to the rise of cults? [18:05]
• Realizing that she didn't know how to market her business one year in [25:45]
• Building a business around conversations [28:24]
• Authoritarianism and Steamrolling Consent in List Building [40:15]
• Pricing strategies that Marginalize People of Color [47:55]
• Aspirational Pricing versus Value-based Pricing [51:01]
• Applications: The Good, the Bad, and the Ugly [55:22]
• Should you be promoting your podcast on Medium? [57:51]
• Advice Culture and Why it’s Harmful  [1:01:03]
• Navigating pay cuts as an Enneagram 3 [01:18:32]

Resources Mentioned:

 

 

• The Bon Appétit Channel

• Dismantling Systems of Oppression in Business by Tara McMullin

• Money + Misdirection by Hillary Weiss

 

• Claire’s Episode on What Works: Rebuilding Your Business After A Break

 

Connect with Tara McMullin:

 

• Website
• Podcast
• Instagram

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Now, it’s time to go get yourself paid.