Andrew co-founded Reason Automation after years at Amazon, working on their retail and vendor businesses. There, he learned data wasn’t just a resource—it was the backbone of every decision being made. To be successful, you had to dive into the numbers yourself, without a team of analysts to rely on. That hands-on experience shaped his approach to data and inspired him to create a company that helps other businesses tap into the power of their own analytics.

Highlight Bullets

> Here’s a glimpse of what you would learn…. 

• Importance of data analytics in e-commerce decision-making
• Challenges of data overload and how to manage it effectively
• Prioritization of tasks for entrepreneurs to drive growth
• Understanding SKU-level profitability and its impact on business
• The significance of real-time data for informed decision-making
• Identifying trends and opportunities in the market
• Overcoming fear of data analysis and making timely decisions
• The role of feedback in leadership and personal growth
• Strategies for monitoring key metrics to enhance performance
• Adapting to changing consumer behavior and market dynamics

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Andrew Hamada, co-founder of Recent Automation. They discuss two pivotal factors for scaling e-commerce businesses: effective data analytics and task prioritization. Andrew, leveraging his experience at Amazon, emphasizes the importance of transforming data into actionable insights without getting overwhelmed. He advises entrepreneurs to focus on key tasks that drive growth and to understand product-level profitability. The episode also highlights the necessity of regular monitoring and the value of constructive feedback in leadership. This conversation offers invaluable guidance for scaling seven-figure brands to eight figures and beyond.

Here are the 3 action items that Josh identified from this episode:

1. Prioritize What Matters Most
    Start each day by identifying your top 5 high-impact tasks and eliminate or delegate the rest to maintain focus and momentum.

2. Track SKU-Level Profitability
    Regularly analyze product-level data to uncover hidden losses—especially from advertising—and adjust pricing, spend, or inventory accordingly.

3. Act Fast with Real-Time Data
    Set up dashboards to monitor 3–5 key metrics in real time and make quick, informed decisions to stay agile and competitive.

Resources mentioned in this episode:
Here are the mentions with timestamps arranged by topic:

• Ecomm Breakthrough
• Josh Hadley on LinkedIn
• eComm Breakthrough YouTube
• eComm Breakthrough Consulting
• eComm Breakthrough Podcast
• Email Josh Hadley: [email protected]
• Amazon
• Amazon Seller Central
• Selling Partner API
• Data Kiosk
• Midjourney
• LinkedIn
• Jason Boyce

Special Mention(s):

• Adam “Heist” Runquist on LinkedIn
• Kevin King on LinkedIn
• Michael E. Gerber on LinkedIn
• Neil Patel on LinkedIn

Related Episode(s):

• “Cracking the Amazon Code: Learn From Adam Heist’s Brand Scaling Secrets” on the eComm Breakthrough Podcast
• “Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast
• “Unlocking Entrepreneurial Greatness | Insider Secrets With E-myth Author Michael Gerber” on the eComm Breakthrough Podcast

Episode Sponsor

Sponsor for this episode...

This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. 

I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.

I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.

If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.

Transcript Area

Josh Hadley 00:00:00  Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Aaron Cordovez, and Michael E Gerber, author of the E-myth. Today I am speaking with Andrew Hamada, and today we are going to be talking about the two things that are going to set you and your business apart from the competition and allow your brand to be able to scale and win in today's competitive environment. This episode is brought to you by Ecomm Breakthrough, where I specialize in investing in and scaling seven figure ecommerce brands to eight figures and beyond. If you're an ambitious e-commerce entrepreneur looking for a partner or coach who can help take your business to the next level, reach out to me at Ecomm Breakthrough. Com. That's ecom with two ends and let's turn your dreams into reality. Today I am excited to introduce you all to Andrew Hamada. Andrew co-founded Recent Automation after years at Amazon working on their retail and vendor businesses. There, he learned data wasn't just a resource, it was the backbone of every decision being made.

Josh Hadley 00:00:52  To be successful, you had to dive into the numbers yourself without a team of analysts to rely on. That hands on experience shaped his approach to data and inspired him to create a company that helps other businesses tap into the power of their own analytics. With that introduction, welcome to the show, Andrew.

Andrew Hamada 00:01:07  Thanks for having me, Josh. Glad to be here.

Josh Hadley 00:01:09  Andrew, before we hit the record button, you are dropping some massive knowledge bombs on me with just kind of your your approach to business and what you've seen help businesses scale from 7 to 8 figures. We dove into those two things that are super critical. And today we're go...