I am thrilled to be taking you behind the scenes today to share the 5 biggest takeaways from my recent $111k launch. Launching is such a huge aspect of any online service-based business, so today I’m sharing a little about this launch experience and what it looked like for me to launch a mid-tier program in the current sales environment. 

We’re seeing high-ticket and low-ticket items sell really well in this climate but a lot of people are saying that this is a challenging time for selling mid-tier offers. Despite this, I knew it was the right move for my business. Through this launch, I not only hit my exact sales target, but also gained some powerful insights into the sales process that I’m excited to share with you. 

Specificity Over Generalisation:

More than ever, I had to be very specific on my messaging for this launch. Messaging shifts and changes constantly, so if you are selling something that you’ve previously sold before, your launch theme will likely need to be different. It’s so important to understand the exact problem your client needs to solve and this is where market research plays a crucial role. By asking a few specific questions of my audience, I found out that the majority of people had the same pain point which was generating leads. Armed with this knowledge, I tailored my messaging to address this issue directly.

Personalisation Over Automation:

In a world driven by automation, the human touch of personalisation stands out as a powerful tool for building trust and connection with your audience. By engaging in personalised conversations, DMs, responding to individual questions, and offering tailored solutions, you will reap the benefits not only in relationships but in sales. For a lot of business owners, this idea sounds incredibly time-consuming, but I encourage you to think of personalisation as an important part of your business that can be prioritised over other things.

Data-Driven Decisions:

The best way to move through your launch is to track your data. By closely monitoring and analysing data insights, we were able to make informed decisions and adjust the launch strategies where needed. This agile approach allowed us to optimise ads, and change our messaging and sales processes in real time, leading to an increase in sales after what looked like a lull. 

Storytelling and Case Studies:

Gone are the days of a cart open email sequence. That is a really old school way of marketing and it just doesn't work anymore. Authentic narratives and client success stories are what will really grab someone’s attention. By showcasing real client experiences and outcomes, I was able to build credibility, trust, and connection with my audience, which naturally leads to sales. 

What stories can you tell about your clients? Those are the things that are going to really cut through.

The Power of Your Signature Framework:

Your signature framework is the unique process you have in your business that gets your clients from A to B. When you have a clear roadmap to show people how you can solve their specific problems, you instil in them a sense of trust and confidence. During cart open, I did an open house where I took people inside our Kajabi portal to show them everything they would get in the program. 

I really hope this episode is supportive for you, no matter where you're at in your sales cycle in your business at the moment.  Enjoy!

LINKS

Connect with Ellie: 

Website:         https://www.ellieswift.com/

Instagram:     @elliehswift

Facebook Group:     www.facebook.com/groups/shineonsocialellieswift/