Most coaches I come across have amazing content that provides a ton of value but they struggle to sell their stuff. This is a super common problem in the industry. The good news is that it's relatively easy to fix because it almost always stems from 1 of 3 mistakes. You're either delivering too much information, selling at the end of your presentation, or sharing the wrong stories. During this episode I'll go over what to do in each scenario as well as:

• The difference between information-based training and decision based training (this one distinction recently took Jon Acompora's webinar from 3 to 14% conversion rate instantly)

• How to choose the right signature story for your presentation so that your audience doesn't just like you, but they want to buy from you!

• The Infusion Selling Method™ - This method will instantly show you how to go from content that entertains to content that converts clients (without feeling pushy or sales-y)

And more!

Want to truly master the art of selling from live & virtual stages?

Don't miss this exclusive live Workshop series (Replays Available) starting February 2nd called: Selling From Live & Virtual Stages

Register here: https://colinboyd.co/stage

Interested in Elite?

If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "elite" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd

Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available.

https://www.conversionstoryformula.com

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For all the show notes and links:

https://www.expertedgepodcast.com/blog/episode307

Connect with Colin on Instagram:

https://www.instagram.com/colinboyd/