Scaling your business to drive sales without the training or experience can easily turn into a disaster, but it’s not at all impossible. One of the key things to consider in your marketing efforts is putting a management framework in place, which includes focusing on:

• Where your numbers are;
• What’s currently driving profit; and
• What is being implemented in each area of your business.

In this insightful episode, we’re joined by Pete Williams — a renowned marketing strategist and author of the book, Cadence: A Tale of Fast Business Growth. Pete talks about the 7 Business Levers and how you can apply these areas of focus to your business framework so you can see your business scale in no time. 

Be sure to take note of these straightforward strategies that’ll help you flip that switch for consistent growth and massive success. Let’s dive in!

Discussion Points: 

0:00 Opportunity Analysis

1:55 Welcome to the podcast

2:11 How his book, Cadence, came to be

4:55 How the principles of the 7 Business Levers can help scale your business

8:54 The 7 Levers Framework 

10:56 Why builders end up in the project management space

11:44 Filling the gaps using the framework

14:27 The 7 things that drive profit

20:44 Focus on these areas when you get off the tools

23:59 How to improve profit margin by boosting productivity 

33:36 Why corporate checklists promote consistency

36:18 Applying the Peter Principle

About the Guest: 

Pete Williams is a distinguished advisor, Professor of Practice, and author of the multi-awarded book, Cadence: A Tale of Fast Business Growth. He has co-founded a number of businesses including Preneur Group, a consulting firm committed to guiding entrepreneurs through the 7 Levers approach to business growth. 

Resources: 

• The Opportunity Assessment (FREE GIVEAWAY FOR A LIMITED TIME)
  • Go to https://tradie.wiki/grow and use the code: SITESHED
• Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed
• Download sample chapters of the book (​​https://www.cadencebook.com/)

Connect with Pete Williams:

• Visit Pete’s website (https://www.preneurgroup.com/)
• Twitter:

Your Next Step:

Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.

👉 Join free and grab your next growth tool here: https://tradie.wiki/pod

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