We live in a world, I call it the cult of superficiality, addicted to distraction, afflicted by interruption. So we take the trinity of our performance assets, our mental focus, our physical energy, and our willpower, those are the three primary assets of a world-class producer, and we diffuse them, we disperse them, around thousands of projects, lots of little things.

And yet I think of the 7,000 Ferrari philosophy. They are world class in terms of producing iconic automobiles, vehicles, but they don't want to appeal to everyone. They don't produce hundreds of thousands of vehicles. They want to do a few products, they want to bring out a few things, but do them really, really well.

That's really the craftsmen mindset. That's how craftsmen think: "Do few things, but do them really well."