Presented by Understood.org
You keep switching direction mid-project, and now nothing in your business is fully built.
In this episode, we break down ADHD novelty bias and why new ideas donât just feel exciting. They feel urgent, important, and hard to ignore.
Youâll hear how this shows up in real businesses. The team is aligned, work has started, and then a new idea comes in. It sounds better, feels right, and within days everything shifts. Six months later, youâve got multiple half-built projects and no clear direction.
This isnât random. Research shows ADHD brains assign higher reward value to novelty, even when it works against long-term goals.
We also look at the other side of it. Why boredom feels almost painful, why sticking with one direction gets harder over time, and how this pattern quietly impacts growth, team focus, and execution.
This isnât about lack of discipline. Itâs about understanding the pattern thatâs driving your decisions.
What We Cover:
- Why new ideas feel urgent instead of optional
- How novelty bias overrides long-term plans
- The âhalf-built businessâ pattern many founders fall into
- Why teams follow the founderâs attention automatically
- The link between boredom, disengagement, and switching
- When novelty is useful and when it starts breaking the business
If you're enjoying ADHD Skills Lab, you may also enjoy Understood.orgâs new podcast, Sorry, I Missed This.
Listen here: https://lnk.to/sorryimissedthisPS!theadhdskillslab
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