I had a bit of a lightbulb moment the other day when I realised that I've never dedicated zand podcast episode to packaging design, despite the fact it's SUCH a big part of branding design.

That's why I spoke to today's guest, packaging designer Beatrice Menis. Beatrice's enthusiasm for packaging design oozes out of her and you can just tell that she absolutely loves it. Today's chat was so great, and her tips are so applicable to service based businesses too.

I loved chatting to Beatrice and I really hope you enjoy the episode as well.

Referenced in the episode:

• Reddit thread about packaging

• Nikki Supply Co

• Hannah Isted

• Liquid Death

• Business Class course

• Tropicana packaging failure

• Beatrice's Back of Pack Skillshare class

• Beatrice's Pinterest board for Back of Pack

Episode highlights:

07:03 The Impact of Packaging Design on Businesses

13:01 Common Mistakes in Packaging Design

27:09 Creative Packaging Ideas for Small Businesses

29:23 Applying Packaging Principles to Service-Based Businesses

Don't forget to check out Beatrice online and follow her on Instagram!

If you'd like to have a chat come find me on Instagram. Can't wait to connect with you.

This episode was written and produced by me and edited by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!