Unlock the potential of retargeting strategies with marketing guru Tifiny Swedensky, who joins us to shed light on how law firms can keep their brand in constant view of prospective clients. Tifiny, leveraging her deep experience from Ben Glass Law and now at Sharp Cookie Dev, navigates us away from the pitfalls of a rigid content calendar to the dynamic world of Facebook and Instagram campaigns. Listen in as we traverse the landscape of digital touchpoints and learn how ease of setup and strategic thinking can transform your firm’s visibility and client engagement.

SNAG YOUR SPOT in Tif's Course Here.

Imagine a world where your firm’s marketing reaches beyond high-intent Google searches, tapping into the rich tapestry of Facebook’s detailed targeting options. We discuss the contrasts between Google PPC and Facebook PPC, focusing on the precision of Facebook's algorithms that home in on user interests and behaviors. This episode is a treasure trove of tips on optimizing ad sequences, navigating the legalities of digital marketing, and maximizing campaign effectiveness to captivate potential clients at every stage of their decision-making journey.

As the role of fractional CMOs gains traction within the legal marketing sphere, we explore how this innovative approach can perfectly suit law firms teetering on the cusp of needing, but not yet ready for, a full-time marketing executive. We examine the multifaceted responsibilities of these part-time powerhouses, from steering in-house teams to liaising with external agencies. Before our insightful session draws to a close, don't forget to mark your calendars for the upcoming Facebook retargeting webinar, and swing by sharpcookieadvisor.com for a deeper dive into the strategies that could elevate your law firm’s marketing game.

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Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

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