Are you having a hard time figuring out how to efficiently move through a call and do the business priorities to make the person on the other end feel that they are the priority at the same time? Do you want to know how you can maintain control of your calls?

In this week’s episode, I continue to talk about the series "Art and Science of Selling in Healthcare" - the Art of the First Phone Call part 3. How can you handle the person calling? What is the ART side of the first call? What should you do to make the patient feel more heard? How can care does not take care of and create patients’ success? Caring is the result of the art side. Acknowledge and ask permission-based questions with yes-or-no questions where you can maintain control of the call and get the information you need to make sure that person knows you have an expert who can help them understand their problem and can give them a plan of care. If you understand that you need a problem to be solved with people’s expectations, then that’s the way you set up that question.

What you’ll learn from this podcast:

2:21 - Empathy is not sympathy 

3:31 - The extreme of the science side is caring 

4:55 - The art of the first call

7:20 - How to handle the person calling

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