Jennifer Crewe talks about how translation became a key component of the Columbia University Press publishing program and how the press decides which books they want to translate. In addition, we go behind the scenes to understand the mechanics of a translation rights deal and how negotiations are conducted between academic publishers around the world. Finally, we cover the ever-changing business of academic book sales that can literally turn on its head overnight.

Avi Staiman is the founder and CEO of Academic Language Experts.

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