The Bad Therapist Show

What if bragging actually helped grow your private practice instead of turning people off? I recently shared in my newsletter how I generated over $100,000 in sales in just six weeks, and you know what? I felt uncomfortable sharing that - which was my sign I needed to brag MORE. As therapists, we're taught to downplay our success because it's "not polite," but did you know that constantly focusing on what's not working actually leads straight to burnout?

In today's episode, I break down why celebrating wins isn't just okay - it's essential for your private practice longevity. I'll walk you through three different types of brags, show you exactly how to start celebrating yourself, and explain why this practice creates confidence and resilience. Plus, I share specific places where you can safely practice bragging with supportive communities.

Ready to fill your cup while running your private practice? This simple habit might be the preventative medicine you need. I've got a quick challenge at the end that you can complete in minutes to start experiencing the benefits immediately.

Topics covered in this episode:

• How women are specifically conditioned to downplay accomplishments
• The connection between bragging and preventing burnout in your private practice
• The surprising reason why bragging is actually good for the people around you too
• The science behind our negativity bias and why we need to intentionally work against it
• Three different types of brags and safe places to share your brags

Resources from this episode:

• Healing Money Facebook group
• Liberated Business: www.thebadtherapist.coach/liberatedbusiness

Connect with Felicia:

• Get my freebie & join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach

Related episodes:

• Quarter Two Planning: How to Stay Accountable & Consistent in Your Business Goals [Ep 110]
• Quarter Two Planning: How to Set Strategic Goals for Your Private Practice [Ep 109]
• Quarter Two Planning Series: How to Assess Your First Quarter & Create a Clear Roadmap for Your Private Practice [Ep 108]

Quote:

"Bragging is like preventative medicine—it fills your cup and keeps you going." - Felicia

Welcome back to the last episode of the Quarter Two Planning series. In the episode, you set your strategic goals - amazing work! Now it’s time to turn those plans into action.

In this episode, I’m walking you through how to actually follow through on the goals you’ve set.  You’ll learn how to focus on progress over perfection, use the 80/20 rule to prioritize what matters most, and make real progress in just 30 minutes a day. I’ll also share why balancing delegation with personal involvement is so important and how to protect your energy while managing your time better. Plus, I’ll give you tips on creating accountability, celebrating your wins, and staying motivated - even when things get tough.

Let’s make this quarter the one where you stop overthinking and start doing. Your goals are closer than you think - let’s get to work!

Topics covered in this episode:

• What separates successful private practice owners from the rest
• How to avoid overwhelm by using the 80/20 rule in quarter two planning
• Balancing delegation with staying involved in key areas of your business
• Time management strategies that actually work
• Different ways to create accountability to ensure you stay motivated and achieve your goals

Resources from this episode:

• Liberated Business
• Toggl Track

Missed an episode? Catch up on the full Q2 Planning Series and set yourself up for a productive quarter ⬇️

• Quarter Two Planning: How to Set SMART Goals for Your Private Practice  [Ep 109] 
• Quarter Two Planning Series: How to Assess Your First Quarter & Create a Clear Roadmap for Your Private Practice [Ep 108] 

Connect with Felicia:

• Get my freebie & join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach
• Facebook group: Healing Money

Quote:

 ”Execution isn't about perfection. It's about consistent action.” - Felicia

Are you ready to set strategic goals that actually move the needle in your private practice? Today, we’re diving into how to create specific, measurable, achievable, relevant, and time-bound goals that will help you grow your business while keeping your sanity intact. 

I’ll share examples of strategic goals tailored for therapists, like improving client conversion rates, streamlining your workload, and achieving a better work-life balance. You’ll also learn how to prioritize your goals using an impact versus effort matrix, so you can focus on what truly matters without feeling overwhelmed.

Whether you’re looking to book more clients, free up your time, or simply feel more in control of your business, this episode will give you the clarity and direction you need to make meaningful progress. Plus, I’ll introduce you to tools and resources, like my Devotional Sales Strategy, to support you every step of the way. Let’s make this quarter the one where you see real results in your private practice!

Topics covered in this episode:

• How to create strategic goals that align with your private practice needs.
• Strategies to improve client conversion rates and increase the number of bookings.
• The importance of celebrating wins and cultivating feelings of safety and pleasure.
• Using an impact versus effort matrix to prioritize tasks effectively.
• Commit to a focused plan by breaking your SMART goals into actionable steps.

Resources from this episode:

• Devotional Sales Strategy
• Work with Felicia 1:1 coaching
• Daily Greatness Planners
• Quarter Two Planning Series: How to Assess Your First Quarter & Create a Clear Roadmap for Your Private Practice [Ep 108] 

Connect with Felicia:

• Get my freebie & join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach
• Facebook group: Healing Money

Quote:

"Your business is your best teacher; assess what’s happening and learn from it." - Felicia

Is quarter two planning the momentum shift your private practice needs? Before you dive into the next quarter, let’s pause, reflect, and get intentional about your business growth. In this episode, I’ll walk you through a simple but powerful process to assess your Q1 results and pinpoint the areas that will create the most significant impact moving forward. 

We’ll talk about marketing strategies, sales conversions, and financial metrics - breaking them down into simple steps so you can gather the data you need without feeling overwhelmed. I’ll also share why understanding your average fee and making thoughtful financial improvements can change how you approach your business and life. 

So grab a notebook, set aside some time, and let’s get to work on creating a plan that sets you up for success this quarter!

Topics covered in this episode: 

• How to assess your first-quarter performance and identify areas for improvement in your quarter-two planning.
• Key marketing metrics you should track in your private practice.
• Understand your sales conversion rates and retention metrics to improve client onboarding and retention.
• Calculating your average fee and addressing financial challenges in your practice.
• The importance of strategic investments and balancing personal and business finances for more effective quarter-two planning.
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Resources from this episode:

• We Should All Be Millionaires: A Woman’s Guide to Earning More, Building Wealth, and Gaining Economic Power by Rachel Rodgers
• Wealthfront High Yield Cash Account - earn interest on your tax money!
• Wealthfront Automated Index Investing Account - get $5000 managed for free (aff link)

Other episodes you might enjoy

• What I Learned Building My New Course for Therapists: The Fee Formula [Ep 88]

Connect with Felicia:

• Get my freebie & join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach
• Facebook group: Healing Money

Quote:

"Planning is your best friend and one of your biggest assets as a private practice therapist." - Felicia

Are you ready to start booking more private pay clients in 2025? In today’s episode, I’m sharing three essential upgrades that can make all the difference in how potential clients see your practice - and how they value your services.

We’ll talk about why your website might be holding you back and how a few simple changes can help you stand out in a crowded market. I’ll also share why your mindset and approach to running your business matter just as much as your clinical skills, and how thoughtful systems can improve your client experience from the very first interaction. Finally, I’ll explain why having clear policies and confidently communicating them can actually attract the right clients, even if you’re charging premium fees.

These upgrades aren’t about overhauling everything—they’re about making smart, intentional changes that reflect the professionalism and value that you bring to your clients. If you’re ready to attract clients who are excited to work with you and willing to pay your full fee, tune in. Let’s make 2025 the year your practice thrives.

Topics covered in this episode:

• Why upgrading your website is crucial if you want to book more private pay clients in 2025
• The importance of professional photos and my tips on how to get them affordably
• How taking your business seriously impacts your client experience and success
• The role of clear policies and confident communication in booking more private pay clients in 2025

Connect with Felicia:

• Get my freebie & join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach
• Facebook group: Healing Money

Resources from this episode:

• Hold Space Creative
• Therapie SEO
• Want the roadmap to making six figures in your therapy business? Get The Fee Formula course at 50% off with the discount code EPISODE107 for the next 7 days!
• From Inconsistency to 10K Months: Transform Your Private Practice with Katrina P. Mautner [Ep 91]

Related episodes you might enjoy

• How to Charge More Than Therapists in Your Area & Still Attract Your Ideal Therapy Clients [Ep 55]
• My Secret to Turning 10 Min Intake Calls Into Paying Clients [Ep 7]

Quote:

"Having clear policies and communicating them with confidence is what will actually help you get cash pay clients." - Felicia

Are you wrestling with whether to share your political beliefs publicly as a therapist? It’s a tough dilemma many of us face: How do you stay true to your personal convictions without compromising your professional responsibility? In today’s episode, I’m addressing a question by Becky, a group practice owner, who reached out to share her struggle with wanting to be transparent about her beliefs while staying respectful and ethical.  So, how do we navigate the balance between authenticity and professionalism?

Tune in as I walk you through the tough questions you need to ask yourself before deciding to go public with your views. We’ll explore how this decision could impact your clients, your business, and even your employees. Plus, I’ll share strategies for communicating your values in a way that maintains professionalism without alienating those who may think differently. 

Let’s unpack the challenges, reflect on your ability to work with clients across the political spectrum, and discuss how to stay true to yourself while upholding the ethical standards of our profession. You don’t have to figure this out alone. 

Topics covered in this episode:

• The ethical implications of therapists sharing political beliefs
• How political transparency can affect your practice and client relationships
• Balancing personal convictions with professional responsibilities
• Strategies for communicating your values respectfully and professionally
• Understanding your capacity to work with clients across the political spectrum

Connect with Felicia:

• Get my freebie & join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach
• Facebook group: Healing Money

Resources from this episode:

• My email newsletter: https://ckarchive.com/b/lmuehmhn0l4wlid7kkm78c8lo4v00bg
• Submit your questions for the next episode

Quote:

"We need to be honest about our capacity to work with people across the political spectrum." - Felicia

What if a simple mindset shift could completely change how you approach social media marketing? In today's episode, we're diving into the fascinating journey of Dani Terry, a private practice therapist who experienced a dramatic change in perspective on using Instagram to market her private practice. 

Initially seeing the platform as a burden, Dani shares how a surprising source of inspiration helped her view social media as an extension of her therapy art. We explore the challenges she faced, the breakthroughs she experienced, and how she found joy and purpose in her marketing efforts. Dani's story will resonate with anyone looking to find meaning in the hard work that is necessary for running a private practice. 

If you’ve ever felt like social media is just another chore, Dani’s story will change how you see it. Tune in now to hear how this simple shift revolutionized her strategy - practically overnight.

More about Dani Terry:

Dani is a queer therapist that's passionate about helping other queer people heal from trauma. For over a decade, she's been helping queer baddies heal, live their dang lives, and find queer joy all at once!

Topics covered in this episode:

• How Dani's perspective on using Instagram for her therapy practice transformed in just one day.
• The various marketing strategies Dani considered and how she balanced them with her personal capacity and business goals.
• The surprising source that inspired Dani's mindset shift about Instagram.
• The concept that hard work is the work that supports your passion, even if it's not always enjoyable.
• The challenges Dani faced in maintaining consistency with her social media efforts and how she overcame them.
• How Dani reframed her social media efforts as an extension of her therapy art.

Connect with Dani Terry:

• Dani's brand new Queer Baddie Instagram account: @queerbaddietherapy
• Dani's og account: @true_colors_counseling
• Website: https://www.true-colors-counseling.com/

Connect with Felicia:

• Get my freebie & join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach
• Facebook group: Healing Money

Quote:

"I have been thinking that my hard work of showing up on social media every day is the necessary means to the end." - Dani Terry

Struggling to decide whether to use a direct booking link vs. a contact form on your private practice website? This choice might seem minor, but it can significantly impact your client conversion rates and the efficiency of booking initial consultations.

In this episode, I share my honest take on both approaches, drawing from my experiences helping therapists optimize their websites and intake processes. You'll learn when a direct booking link makes sense, when the extra step of a contact form is worth it, and how each option influences a potential client's journey from discovery to their first session.

Whether you're just starting or looking to fill those last few spots, I'll help you decide the best approach for your private practice. You'll gain clarity on managing client interactions and improving your practice's efficiency. So, if you're ready to make an informed decision and increase your client conversion rate, tune in and let's figure out what's best for you!

Topics covered in this episode:

• How the choice between a direct booking link vs. form affects your client conversion rate.
• The pros and cons of having a direct booking link vs. forms on your website.
• Determining the right approach for your therapy private practice's current stage.
• Strategies that can help you improve client engagement and conversion.
• How to handle client objections and ensure they are well-informed before consultations.

Resources from this episode:

• Want the roadmap to making six figures in your therapy business? Learn more about The Fee Formula course today!
• Work with me 1:1: https://www.thebadtherapist.coach/private-coaching

Connect with Felicia:

• Get my freebie & join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach
• Facebook group: Healing Money

Quote:

"It's about helping people come to the decisions that are best for them." - Felicia

Want to grow your private practice without burning out? Then it’s time we talk about systems for scaling! Systems aren’t just a luxury; they're essential for any therapist looking to expand their business and reclaim their time. 

In this episode, I’m breaking down the key systems every therapist needs, from daily routines that keep you organized to client onboarding processes that create a seamless experience. You’ll learn how to streamline your practice, prevent burnout, and focus on what matters most - your clients.

Whether you're a solo practitioner or managing a growing group practice, these strategies will help you create additional revenue streams, free up your time, and create an enjoyable work environment. Join me as we uncover the steps to implement systems for scaling and future-proof your private practice. Let's make your business work for you, not the other way around!

Topics covered in this episode:

• The necessity of systems for scaling a therapy practice.
• The importance of having a daily setup system to streamline your workflow.
• Effective strategies for attracting and onboarding clients.
• The role of standard operating procedures (SOPs) in systems for scaling. 
• Strategies for effective marketing and tracking efforts in private practices.

Resources mentioned in this episode:

• Strategies for Avoiding Decision Fatigue in Your Private Practice [Ep 33]

Connect with Felicia:

• Get my freebie & join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach
• Facebook group: Healing Money

Quote:

"When you have great systems, you can actually focus on what's most important in your business and stop wasting time on all the little things that don't actually move the needle." - Felicia

If you struggle to balance online visibility with protecting your mental health, this episode is for you! I’m sitting down with the Entrepreneurial Therapist, Danielle Swimm, to explore the delicate balance between being seen and staying sane in the digital world.

Danielle shares her journey from starting an Instagram account to building a thriving therapy group practice and consulting business. We talk about her personal experiences and strategies for managing time effectively, especially when juggling multiple roles as a business owner and a mom. We also discuss the common fears therapists face about being visible online and how to overcome them without compromising your well-being.

Whether you're a therapist looking to expand your private practice or someone interested in the behind-the-scenes of running an online business, this conversation offers a candid look at the challenges and rewards of stepping into the spotlight. Are you ready to learn how to take control of your online presence while prioritizing your mental health? Let's tune in!

Topics covered in this episode:

• How Danielle Swim started her journey as the Entrepreneurial Therapist and built her therapy group practice.
• The importance of time management and leveraging strengths for therapists.
• The challenges of online visibility, especially for therapists.
• Strategies for maintaining online visibility while protecting your mental health.
• Overcoming fears of being seen and the importance of showing up for your business.
• The flexibility and benefits of running a private practice, especially for mothers.

Connect with Danielle Swimm:

Danielle Swimm is a therapist in Annapolis, MD. She's a group practice owner and also runs The Entrepreneurial Therapist, a consulting company where she helps female therapists start and scale their private practices through courses, big ideas and group practice.  She is passionate about helping female entrepreneurs push beyond their fears, and learn mindset, marketing and systems. She's a single mama of a 5-year-old and in her free time hikes and reads. 

• Instagram @theentrepreneurialtherapist
• Website www.theentrepreneurialtherapist.com
• Podcast https://www.theentrepreneurialtherapist.com/podcast

Connect with Felicia:

• Get my freebie & join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach
• Facebook group: Healing Money

Quote:

"If you can be focused even for like two hours a day, you are going to outwork and outperform everybody else because everybody else is so distracted." - Danielle Swimm