People have been getting great results by using paid events as a marketing tool lately. But does it really work as well as it seems, or are the “amazing conversion rates” actually vanity metrics?Check out this episode to hear all the pros and cons of adding leads to your launch list through paid events versus free webinars and workshops.   And an IMPORTANT ANNOUNCEMENT: Workshop Magic LIVE is coming soon! It's all about creating and launching paid live workshops to then upsell your attendees into your higher ticket offer.   We’ll open enrollment for Workshop Magic LIVE on May 2nd, and the first live session will kick off on  May 9th. Mark your calendar, and sign up for the waitlist here: https://clairepells.com/magic   Your seat in Workshop Magic will cost $300. If you take Workshop Magic and decide to enroll in our mastermind, Get Paid Marketing, that $300 will go toward the cost of GPM, which we’ll be launching again in the second half of May.    Sign up for the GPM waitlist here: https://clairepells.com/getpaid  

The Battle of the Launch Strategies: Free Webinars vs Paid Events

Claire Pelletreau was just starting to grow her side business as a Facebook ad and marketing consultant when her full-time job disappeared. Desperate to land enough clients just to pay the bills, she was disappointed at how difficult it was to find real tactical advice that would help actually her get paid month to month. The Get Paid Podcast is Claire’s attempt to pull back the curtain on the reality of running an online business. All these people pulling in “six figures” - how are they ACTUALLY doing it? What kind of money do they take home after expenses? What are those expenses, anyway? Are they truly “solopreneurs” or are they supported by a team? What does that team do for them? How are they marketing their offerings and growing their lists? How long did it take to get to where they are?  You’ll discover how different entrepreneurs get paid and what it costs them to bring in that money.

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In this episode, we sit down with Get Paid Marketing member, Tracy Hoth, who has mastered the art of turning clutter into organized spaces—not just in closets, but in the lives of busy life coaches.  Tracy takes us on a serious journey from meeting her first client in a bookstore to launching a podcast and online programs. Now she helps coaches become organized CEOs by teaching them how to stop acting like their own personal assistants. Listen to learn how Tracy’s new webinar and ad campaign is answering the timeless question: “Can I really convert cold leads”   This Week on the Get Paid Podcast:   Tracy's transformation from organizing physical spaces to mentoring life coaches online   How she uses streamlined systems to help coaches reduce their workload and double their income   The role of Get Paid Marketing in scaling her business through strategic Facebook ads and clearer messaging   Insights from her 14+ years of experience in the professional organizing industry   Her journey from starting with basic tools to mastering digital product launches   Why it’s important to take the time to go through the copy editing process on your launch emails – no matter how uncomfortable it is   Mentioned in this podcast:   Tracy’s webinar: clairepells.com/tracy    Tracy’s blog on her son’s story: https://simplysquaredaway.com/sons-traumatic-accident-part-1/    Tracy’s website: https://simplysquaredaway.com     Tracy’s Instagram: https://www.instagram.com/tracyhoth    Organized Coach podcast: https://simplysquaredaway.com/podcast    (TIME SENSITIVE) Apply to Get Paid Marketing: https://clairepells.com/getpaid    Now it’s time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to  Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it’s time to go get yourself paid  

Tracy Hoth: How This Professional Organizer Converts Cold Traffic

Cindy Wagman helps experienced non-profit fundraisers create a business model to achieve six-figures and enjoy a lot more autonomy.  Before joining Get Paid Marketing, Cindy was doing pretty well with her nonprofit consulting programs, but her marketing game was a bit hit-or-miss. She knew her stuff but needed a tighter strategy and clearer messaging to really make her launches pop and consistently reach more people. Her lead generation and sales copy got a major upgrade and her results speak for themselves. This Week on the Get Paid Podcast:   Cindy’s journey working nonprofits to running a successful nonprofit consulting business   What went into turning a $2,007 ad spend into $27,000 in sales   Aiming for 10 enrollments but ending up with 18   An inside look at Cindy’s key offerings, "Fractional Fundraising" and "Impact and Profit”   How she pays her salary + bonuses (including the big pay raise she was able to give herself this year)   Cindy’s personal evolution and how strategic business decisions post-GPM are paving the way for sustained growth and less stress   The emotional and practical upsides of joining GPM, giving us the lowdown on what’s worked, what’s changed, and where she’s headed next   Mentioned in this podcast:   Cindy Wagman’s website: https://cindywagman.com/   Get Paid Marketing: https://clairepells.com/getpaid    Now it’s time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to  Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it’s time to go get yourself paid

Cindy Wagman: Turning $2k in ads into $27k in Sales

 I just wrapped up a brand new live training: Make $50k on Autopilot with an Evergreen Funnel.  So of course we had to put the replay on the podcast!   Here's what we got into:  ✅ The foundations of a $50k funnel that works on autopilot - and why it's not something I recommend DIYing  ✅ The best things to focus on for consistent leads and revenue...and the marketing tasks to put on the back burner that too many businesses are prioritizing  ✅ The parts of an evergreen funnel that actually unlock that consistent flow of new eyeballs on your offers  PLUS - I announced that early enrollment to Get Paid Marketing is officially open until May 10th.  Apply and enroll by this Friday and you'll lock in a BONUS 1:1 session with me to get the most personalized deep dive into your GPM ad strategy.  Early enrollment closes in just 48 hours - apply now: ​clairepells.com/getpaid

REPLAY: Make $50K On Autopilot With an Evergreen Funnel

Looking to scale up your business through a group offering, online membership, or course?   Have a lead magnet or webinar that isn’t converting?    Getting less than stellar results on ads…or putting off pushing publish until you feel totally confident you’ll get that ROI?    Wondering if evergreen funnels even work anymore?    These are all reasons to listen to today’s episode to see if your business could use some of the Get Paid Marketing frameworks.   Important to know about Get Paid Marketing:    Ideal for coaches and experts looking to scale a program, course, or 1:1 offer    There are very limited spots available because we devote a lot of attention to each person’s business. Even when we aren’t talking in real time, we are often thinking about and talking about possibilities for your business with each other.    Expect to dive deep into ads. You'll learn loads and get really comfortable with testing what really works for you, even if you've run ads before   We'll pinpoint what converts best at the lowest cost, for both evergreen setups and live launches   We get super personal with your copy and every asset for your $50k funnel, including a thorough analysis of your webinar   Get access to all training materials as soon as you enroll—the earlier, the better   We only accept you if we're sure our frameworks will get you results. If we're on the fence, we'll chat more to ensure it's the right fit   Next steps:   Get on the waitlist and apply on May 8th: https://clairepells.com/waitlist    Now it’s time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to  Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it’s time to go get yourself paid  

How to Know if GPM Is Right For You

Master the art of sales with Dielle Charon.  Dielle tells us how she transformed her business model from 1:1 to scalable programs supporting women of color in leaving their racist 9-to-5 jobs to build profitable coaching careers. Dielle’s techniques have led to her clients reaching a 100% close rate on their sales calls.  She offers us an inside look into her business strategies, and how she leveraged Get Paid Marketing’s evergreen funnels and Facebook ads to keep scaling and bringing in even more leads and sales.    This Week on the Get Paid Podcast:   The impact of her two programs, "5 Figure Freedom" and "6 Figure Liberation”   The power of simplifying sales calls and webinars to convert cold leads   Challenging the common coaching practice of continuously raising your prices to scale   Her success implementing GPM evergreen funnels and ad strategies to continuously bring in leads and sales   How ads are reaching and helping more people you’d never meet otherwise   The importance of a high-touch coaching experience and how she builds it into her programs   Creating supportive community spaces, particularly for women of color   Plans to incorporate a certification component into her sales program   Shifting toward fewer launches and live events to a more balanced business model    Mentioned in this podcast:   Dielle’s website: https://diellecharon.com/   Dielle’s podcast: https://diellecharon.com/podcast/   Follow Dielle Instagram: https://www.instagram.com/diellecharon/   Join the Get Paid Marketing waitlist: https://clairepells.com/waitlist      Now it’s time to GET PAID

The Battle of the Launch Strategies: Free Webinars vs Paid Events

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