The Brian Keane Podcast

Everyone tells you to post more and stay consistent, but more content isn't a strategy, and it's why most coaches and online business owners are stuck.

In this podcast I break down the exact content strategy I use to grow my own business and teach inside The Circle: get ruthlessly clear on who you're talking to, create content across three levels, and pick one platform to go deep on before you expand.

Apply for The Circle - Group Mentorship: https://briankeane.com/mastermind/

Watch the full video on YouTube: https://www.youtube.com/watch?v=cxUsSeQtxiI&t=36s

Today's solo podcast goes through my most recent 100-mile race in Nevada.

The Jackpot 100 is a 2.5-mile loop repeated 40 times for a total of 100 miles.

It took me 26 hours and 31 minutes to complete.

In today's podcast, I go through my training and diet over the past several months, the actual event itself and everything I learnt during and after the ultra marathon.

Today's episode is part of the 'best of' podcast series and first aired 2nd March 2020.

Shownotes:

Brian's Business Mentorship: https://briankeanefitness.com/mentorship-and-business-coaching

Brian's Mastermind The Circle: https://briankeanefitness.com/online-mastermind

My recent appearance with Eric Malzone on the Future of Fitness Podcast.

You can subscribe to his show here https://futureoffitness.co/episodes

____________________________________________________________________________________________

Brian Keane has built a fitness empire that most coaches only dream about — four bestselling books, over 580 podcast episodes, a top 0.5% global podcast, and more than a thousand coaches trained through his mentorship programs. But before any of that, he was a primary school teacher who realized twenty minutes into his first day that he'd climbed the wrong ladder entirely. In this conversation, Brian breaks down exactly how fitness entrepreneurs, gym owners, and online coaches can stay relevant — and even thrive — as tools like ChatGPT and Claude start answering the same questions clients used to pay for. He walks through his SCALE framework for building an unshakeable personal brand, why chasing universal likability is killing more coaching businesses than AI ever will, and the wild story of how a plane ride home from an ayahuasca retreat turned into a 16-hour writing session that became his most recent book.

Key Takeaways:

🪜 Why Brian walked away from a stable teaching career the moment he realized "the ladder was against the wrong wall" 🤖 The exact reason you can't out-compete ChatGPT or Claude on results — and what to sell instead 🎯 Brian's SCALE framework (Storytelling, Core Offer, Amplify, Leverage, Evolve) for building a business AI can't copy 🥃 Why being "someone's shot of whiskey" beats trying to be everyone's cup of tea in coaching and branding 📈 The real reason his Fitness Business Podcast pre-qualifies clients before they ever book a call 🔥 The Facebook post he almost didn't share — and why it became the most-quoted line in his bestselling book 🌿 How a 3-night ayahuasca retreat led to writing an entire book in a single 16-hour flow state 🤝 Why "authentic connection" — not AI — is what actually keeps Brian up at night in this industry 💡 The one question his mum asked him that changed the entire trajectory of his career

Watch the full video on YouTube: https://www.youtube.com/watch?v=ES9p1S5tO0s&t=3s

Most online coaches hit a ceiling. Fully booked, money coming in — but exhausted. The problem isn't your work ethic. It's your model.

In this podcast I'm breaking down the 3 steps I used to scale without burning out:

1️⃣ Stop trading time for money — and build one-to-many offers

2️⃣ Build systems, not just skills — so you stop being the bottleneck

3️⃣ Protect your energy like it's your most valuable business asset — because it is

Running 230 km Through The Arctic Circle!

This is a one take 'press record and talk' episode about my experience running 230km through the Arctic circle.

I talk a little about my preparation for the challenge but this episode is heavy on the mindset side of things and focuses heavily on the mental tools I used to get to the finish line after tearing my Achilles 86km from the end.

Today's episode is part of the 'best of' podcast series and first aired 11th March 2019.

Shownotes:

Brian's Business Mentorship: https://briankeanefitness.com/mentorship-and-business-coaching

Brian's Mastermind The Circle: https://briankeanefitness.com/online-mastermind

In this strategy session, Brian discusses the importance of storytelling in marketing, particularly in the context of social media. He emphasizes the need for coaches and entrepreneurs to position themselves as guides rather than heroes in their marketing narratives. By sharing personal stories and client successes, they can create engaging content that resonates with potential clients and generates leads. The session also highlights the significance of shifting beliefs and skills to achieve business growth.

Chapters

00:00 Introduction to the Strategy Session 00:51 The Power of Storytelling in Marketing 06:07 Positioning: Hero vs. Guide 12:10 Creating Engaging Content for Lead Generation 18:08 Shifting Beliefs and Skills for Success

Apply for mentorship:

https://briankeane.com/mentorship/

Apply for The Circle:

https://briankeane.com/mastermind/

Watch the full video on YouTube: https://www.youtube.com/watch?v=EcmBYk8wfmY&t=3s

Most business owners think there are only two ways to get clients — paid ads or word of mouth. But there's a third way that most people are sitting on right now and completely underutilising.

In this podcast I break down exactly how to turn what you already know into a consistent stream of clients through content — no ad budget required.

Dr. Demartini is a world-renowned human behavior expert, philosopher and speaker.

He has over 4 decades of research across multiple disciplines. His work has been described by students as the "most comprehensive body of work", "an extensive library of wisdom" and "wisdom of the highest and most valuable order"

He's an internationally published author, a global educator and the founder of the Demartini Method, a revolutionary tool in modern psychology.

His education curriculum ranges from personal growth seminars to corporate empowerment programs. He shares life, business, financial, relationship and leadership empowerment strategies and empowerment tools that have stood the test of time.

Today's episode is part of the 'best of' podcast series and first aired 28th March 2022

Shownotes:

Brian's Business Mentorship: https://briankeanefitness.com/mentorship-and-business-coaching

Brian's Mastermind The Circle: https://briankeanefitness.com/online-mastermind

This was my recent interview on my business mentee and friend Kate Hamilton's podcast.

You can listen to all her other great episodes here.

https://open.spotify.com/show/3Cs5JWdQ4AZQdFe5wAlikh

_________________________________________________________

Brian Keane isn't just my mentor — he's the guy who built an online fitness empire before "online fitness empire" was even a category. Four-time bestselling author, podcaster, business coach, and someone who's actually walked the path most people just talk about.

In this episode we go deep on the stuff nobody puts on a highlight reel: how growing up shaped his relationship with money, confidence, and proving himself. How he went from teaching to building a fitness business using nothing but video and Snapchat — before either platform was a "strategy." And how audience-led offers like GAIN Body got built in real time, not from a boardroom.

We also get into the part most coaches won't say out loud — money as a tool, not a personality trait. Scarcity mindsets. Lifestyle creep. The difference between ethical selling and pressure tactics. And what it actually costs — relationally, mentally — to scale a business without losing yourself in the process.

Brian shares his SCALE framework, his book Scaling Your Story, and a free download you can grab here:

If you've ever felt the pull between ambition and freedom — this one's for you.

Timestamps: 00:00 Welcome and Guest Intro 01:07 Why Brian Now 03:02 Free Book Download 03:52 Starting the Conversation 04:48 Family Values and Security 08:24 Sport and Proving Yourself 12:21 Confidence and Intuition 15:15 Teaching to Fitness Pivot 18:30 Early Social Media Strategy 22:15 Snapchat and Pre Selling 24:26 Kindness Over Numbers 26:40 Ethical Selling and Fit 30:22 Money Mindset Reality Check 34:57 Chasing the Dragon 36:58 Lifestyle Creep and Self Worth 37:57 Money Amplifies You 38:24 Scarcity To Tax Reality 39:22 Social Media Validation Trap 40:36 Freedom Without Fulfillment 42:13 Guilt And Business Pivot 45:43 Mentors Find Your Why 49:15 SCALE Framework Explained 52:42 Paranoia Versus Gratitude 53:47 Grounded Powerhouse Balance 55:39 Success Costs And Tradeoffs 01:05:40 Side Jobs To Buy Time 01:09:15 Book Plug And Wrap Up

Watch the full video on YouTube: https://www.youtube.com/watch?v=x0dUTdtAVdA&t=1s

You're showing up, creating content, and putting in the work — but the clients aren't coming. The problem isn't your consistency, your niche, or a saturated market. It's three specific mistakes that most online business owners never fix. In this podcast I break down exactly why your content isn't converting and the shifts that turn it into a real client pipeline.