The Brian Keane Podcast

Mathew Fraser is the 5X Fittest Man on Earth: the most successful and dominant CrossFit athlete in history, a 5-time CrossFit Games Champion (2016, 2017, 2018, 2019 & 2020) and the only 6 time individual podium finisher. Prior to his CrossFit career, Fraser was also the 2009 Junior National Champion Weightlifter and son of Olympic athletes.

Mat's journey to success is characterized by adversity, including fighting his way back to fitness after breaking his back in a training accident aged 19. Mat now shares his fitness

secrets and insights across social media to a following of 2.4 million avid fans and Instagram followers.

Today's episode is part of the 'best of' podcast series and first aired 21ST March 2022

Shownotes:

Brian's Business Mentorship: https://briankeanefitness.com/mentorship-and-business-coaching

Brian's Mastermind The Circle: https://briankeanefitness.com/online-mastermind

Strategy Session with Brian:

In this episode, Brian discusses seven actionable strategies for entrepreneurs to generate an additional 10 to 25k from their existing audience within a month. He emphasizes the importance of raising prices, enhancing offers with order bumps, upgrading existing clients, reactivating past clients, engaging warm leads, reaching out to opt-ins, and leveraging referrals. Each strategy is designed to provide more value to clients while increasing revenue without resorting to cold outreach or aggressive sales tactics.

Chapters

00:00 Introduction to Business Strategy Session 00:29 Raising Prices: A Necessary Adjustment 03:21 Enhancing Offers with Order Bumps 04:44 Client Upgrades: Maximizing Value 06:09 Reactivating Past Clients for Revenue 08:04 Engaging Warm Leads Effectively 11:24 Reaching Out to Opt-Ins 12:52 Leveraging Referrals for Growth

Mentorship with Brian:

https://briankeane.com/mentorship/

The Circle Mastermind:

https://briankeane.com/mastermind/

Download the accompanying PDF:

https://drive.google.com/file/d/1TOwjTXUVjE0tHDs9DPcllSOgfKO3GxQp/view

If you're looking to qualify as a personal trainer, either for yourself or to make a career (or side hustle) as personal trainer, join me on July 22nd 2026 for the live training webinar.

See you then, link below.

https://galwaycitygymoffers.com/brian-webinar-july26

Chris is the host of the Modern Wisdom podcast.

His platforms talk about how to live a good life, finding your purpose, maximising human performance, productivity, fitness and psychology.

Today's episode is part of the 'best of' podcast series and first aired on 25th Jan 2021

Shownotes:

Brian's Business Mentorship: https://briankeanefitness.com/mentorship-and-business-coaching

Brian's Mastermind The Circle: https://briankeanefitness.com/online-mastermind

Here's a quick clip from this week's episode that I thought you'd find useful. The full episode dropped earlier this week, you can catch it in the feed just before this one. If you're interested in the cool things I'm learning about or implementing first hand, I send out a weekly email called "Brian's 5" every Thursday lunchtime. It's 5 things I've been doing, thinking about, and learning that week. Training updates, book recommendations, business insights, and whatever's on my mind. You can sign up here to see if it's useful for you (unsubscribe anytime)

Kim Rogers is a former medical insider turned medical rebel—known to millions online as the "Worm Queen."

After two decades in Western medicine, Kim nearly died from chronic illness that the system couldn't explain: stage 4 endometriosis, Lyme disease, parasites, mold toxicity, and contaminated water exposure. With nowhere left to turn, she became her own patient advocate and eventually found the answers that saved her life.

Today, Kim is the founder of RogersHood Apothecary, creator of the viral ParaFy Parasite Cleanse Kit, and host of the What's Eating U?! podcast. She has built a community of more than one million followers by sharing information about toxins, healing, and what she describes as the epidemic of medical gaslighting.

Timestamps may vary by 2-4 minutes based on your podcast platform.

02:42 Introduction to Kim Rogers and Her Journey 05:49 The Importance of Self-Advocacy in Health 08:49 Identifying Symptoms of Parasites and Mold 11:34 Cleansing Protocols and Maintenance Strategies 14:37 The Role of Social Media in Health Awareness 17:50 Crowdsourcing Health Solutions and Product Development 30:20 The Journey of Entrepreneurship 32:51 Uncovering Health Mysteries 35:16 Navigating Chronic Illness and Business 40:25 The Importance of Self-Advocacy 42:44 The Drive for Medical Reform 50:43 Building a Transparent Business 55:11 Lessons Learned from the Past

Code: briank10 - 10% all products

(Website)

RogersHood | Heal Naturally with Kim Rogers, The Worm Queen

(Instagram)

www.instagram.com/mrsrogers.hood/

(Youtube)

www.youtube.com/@mrsrogershood

Solo episode going through the podcast rebrand. Enjoy.

Timestamps may vary by 2-4 minutes based on your podcast platform.

00:13 Introduction to Build Without Breaking

02:29 The Journey of Transformation

05:54 Facing Misalignment and Overwhelm

10:13 The Turning Point: Realisations and Decisions

15:58 Building a Fitness Business from Scratch

18:22 Shifting Values and Priorities

25:30 The Self-Worth Dilemma

28:25 Shifting Mindsets: From Zero-Sum to Positive-Sum Games

33:28 The Subjectivity of Success

36:50 The Dangers of Mimetic Desire

39:58 Identity Work: Building Without Breaking

The Circle:

https://briankeanefitness.com/online-mastermind

Business Mentorship:

https://briankeanefitness.com/mentorship-and-business-coaching

Here's a quick clip from this week's episode that I thought you'd find useful. The full episode dropped earlier this week, you can catch it in the feed just before this one. If you're interested in the cool things I'm learning about or implementing first hand, I send out a weekly email called "Brian's 5" every Thursday lunchtime. It's 5 things I've been doing, thinking about, and learning that week. Training updates, book recommendations, business insights, and whatever's on my mind. You can sign up here to see if it's useful for you (unsubscribe anytime)

Solo Q+A with Brian.

00:48 1. I've been training consistently for 2 years, but my body hasn't changed in months. What am I actually missing?

07:24 2. How do you train hard while also managing stress from work and life? Doesn't intense exercise just add to burnout?

12:59 3. What's your honest take on Ozempic and GLP-1s for weight loss - would you recommend them?

18:07 4. How do you deal with self-doubt when you're about to do something big? Do you ever still feel it?

25:06 5. I keep getting in my own way. I know what to do, but I sabotage myself every time I get close to my goal. What's going on?

30:52 6. How do you handle people online coming after you publicly?

40:41 7. Has doing all the inner work, therapy, retreats, and mindset actually made you happier? Or just more aware of your problems?

Timestamps may vary by 2-4 minutes based on your podcast platform.

00:13 Introduction and Overview of the Podcast 00:48 Understanding the Plateau Problem in Fitness 05:06 Misaligned Tracking Metrics in Fitness Goals 07:24 Managing Stress and Intense Training 12:59 The Role of GLP-1s and Ozempic in Weight Loss 18:07 Dealing with Self-Doubt in Challenging Situations 25:06 Understanding Self-Sabotage 30:52 Navigating Negative Feedback 40:41 The Impact of Inner Work on Happiness

The Circle Group Mastermind https://briankeanefitness.com/online-mastermind

Business Mentorship with Brian https://briankeanefitness.com/mentorship-and-business-coaching

Here's a quick clip from this week's episode that I thought you'd find useful. The full episode dropped earlier this week, you can catch it in the feed just before this one. If you're interested in the cool things I'm learning about or implementing first hand, I send out a weekly email called "Brian's 5" every Thursday lunchtime. It's 5 things I've been doing, thinking about, and learning that week. Training updates, book recommendations, business insights, and whatever's on my mind. You can sign up here to see if it's useful for you (unsubscribe anytime)