The Brian Keane Podcast

Here's a quick clip from this week's episode that I thought you'd find useful. The full episode dropped earlier this week, you can catch it in the feed just before this one. If you're interested in the cool things I'm learning about or implementing first hand, I send out a weekly email called "Brian's 5" every Thursday lunchtime. It's 5 things I've been doing, thinking about, and learning that week. Training updates, book recommendations, business insights, and whatever's on my mind. You can sign up here to see if it's useful for you (unsubscribe anytime)

I'm doing something a little different on May 13th and I wanted to make sure you heard about it.

I've been asked to teach the SCALE Framework live - the five-step system I've used to build my fitness business - and I'll be doing it completely free through Everfit Academy, a free education platform for fitness professionals.

Story, Core Offer, Amplify, Leverage, Evolve. In one hour, I'll walk you through each step and help you figure out exactly where your business is right now and what to focus on first.

If you've ever wondered how to stop trading time for money and start building something that works without you, this is the hour to show up for.

Save your spot here: [Register free] https://my.demio.com/ref/YNml3WvT3ArWJwoB?utm_source=partner&utm_medium=partner&utm_campaign=scale_framework_05132026

See you on May 13th.

Brian

A fitness, nutrition, fitness and business mix of questions for today's solo Q+A.

1: Nutrition has changed a lot in the last 5 years — what's one thing you believed about dieting in your early fitness career that you've completely reversed your thinking on?

2: What's the honest truth about how alcohol has affected your performance, recovery, and mindset over the years?

3: How do you train through grief, stress, or emotional chaos — when the gym is the last place you want to be but probably where you need to be most?" — Practical and deeply human.

4: What's something you've changed your mind on completely in the last 12 months - about yourself, not about business or fitness?

5: What does your relationship with money actually look like day to day - spending, guilt, enjoyment - now that you have financial security?

6: How do you price yourself when you're scared you're too expensive?

Timestamps may vary by 2-4 minutes based on podcast platform:

00:00 Introduction and Overview of the Podcast

01:33 Evolution of Nutrition Beliefs

10:17 The Impact of Alcohol on Performance and Recovery

18:32 Training Through Grief and Emotional Chaos

27:16 The Power of Community

35:18 Understanding Financial Relationships

43:16 Pricing and Self-Worth in Business

My new book Scaling Your Story

https://www.amazon.co.uk/Scaling-Your-Story-Framework-Entrepreneurs-ebook/dp/B0GX2TMRMJ/ref=sr_1_1?crid=2OSXWA81V0CJV&dib=eyJ2IjoiMSJ9.T3cTwdOuW4XD8qhTkZWpSw.wGN4uRHlTVDCp0L4OER9bJnAtjOEXVIAwkUUNjpXbfM&dib_tag=se&keywords=scaling+your+story&qid=1778159604&sprefix=%2Caps%2C126&sr=8-1

Business Mentorship:

https://briankeanefitness.com/mentorship-and-business-coaching

The Circle:

https://briankeanefitness.com/online-mastermind

Here's a quick clip from this week's episode that I thought you'd find useful. The full episode dropped earlier this week, you can catch it in the feed just before this one. If you're interested in the cool things I'm learning about or implementing first hand, I send out a weekly email called "Brian's 5" every Thursday lunchtime. It's 5 things I've been doing, thinking about, and learning that week. Training updates, book recommendations, business insights, and whatever's on my mind. You can sign up here to see if it's useful for you (unsubscribe anytime)

I wanted to try something different for today's solo podcast.

I did the thought experiment of "If I Could Have a Coffee with My 28-Year-Old Self, Here Is What I'd Tell Him About Fitness, Life, Relationships and Business" and this is what came out.

Please let me know how you find it.

Timestamps (may vary by 2-4 minutes based on your podcast platform)

00:00 Introduction to Life Lessons

02:56 The Importance of Doing Scary Things

15:09 Body as a Vehicle for Success

21:27 Navigating Relationships and Social Circles

28:38 Building Supportive Relationships

35:54 Career and Business Insights

42:25 Trust Over Audience

www.briankeanefitness.com

Scaling Your Story

The 5-Step Framework for Fitness Entrepreneurs Who Want Impact AND Income

Available now on Amazon

Here's a quick clip from this week's episode that I thought you'd find useful. The full episode dropped earlier this week, you can catch it in the feed just before this one. If you're interested in the cool things I'm learning about or implementing first hand, I send out a weekly email called "Brian's 5" every Thursday lunchtime. It's 5 things I've been doing, thinking about, and learning that week. Training updates, book recommendations, business insights, and whatever's on my mind. You can sign up here to see if it's useful for you (unsubscribe anytime)

Part 2 solo podcast on hedonic adaption, the dunning-kruger effect, confirmation bias, occam's razor and hanlon's razor.

Timestamps (may vary by 2-4 minutes based on your podcast platform)

00:15 Introduction to Psychological Terms

00:48 Understanding Hedonic Adaptation

13:02 The Dunning-Kruger Effect

20:43 Exploring Confirmation Bias

24:58 Unravelling Identity and Self-Destructive Behaviours

26:22 The Impact of Confirmation Bias

28:32 Understanding Occam's Razor

35:33 Exploring Hanlon's Razor

45:01 Awareness and Personal Growth

6 month business mentorship:

https://briankeanefitness.com/mentorship-and-business-coaching

The Circle:

https://briankeanefitness.com/online-mastermind

Here's a quick clip from this week's episode that I thought you'd find useful. The full episode dropped earlier this week, you can catch it in the feed just before this one. If you're interested in the cool things I'm learning about or implementing first hand, I send out a weekly email called "Brian's 5" every Thursday lunchtime. It's 5 things I've been doing, thinking about, and learning that week. Training updates, book recommendations, business insights, and whatever's on my mind. You can sign up here to see if it's useful for you (unsubscribe anytime)

Solo podcast on mimesis, projection, sunk cost fallacy, negativity bias and cognitive dissonance.

This is a two-part episode. I will continue with it next week.

Timestamps (may vary by 2-4 minutes based on your podcast platform)

00:58 Navigating Psychological Terms for Personal Growth 13:27 Understanding Mimesis and Its Impact 23:24 The Power of Projection in Relationships 23:24 Breaking Free from the Sunk Cost Fallacy 30:34 Understanding Negativity Bias and Its Impact 34:17 Fueling Your Journey: Anxiety vs. Gratitude 38:47 Cognitive Dissonance: The Stories We Tell Ourselves 42:58 Determining Alignment: When to Persist or Pivot

6-month business mentorship:

https://briankeanefitness.com/mentorship-and-business-coaching

The Circle:

https://briankeanefitness.com/online-mastermind